Description
Website Behavior, Nick Kolenda – Website Behavior, Website Behavior download, Nick Kolenda – Website Behavior review, Website Behavior free torent
Nick Kolenda – Website Behavior
Website Behavior
How to apply behavioral science in your website or mobile app.
Have you stared at your website knowing that something felt wrong…but you couldn’t figure it out?
This course will reveal what’s wrong. And how to fix it.
You’ll learn psychological tricks to optimize the usability and persuasiveness of any website or mobile app.
Topics like…
Which colors to use (and why it matters)
Which layouts improve usability
Which images boost conversions
Which calls-to-action are more persuasive
If your website is generating enough revenue, just one tip from this course — a single line of code — could pay for the course itself.
Contents
1) Case Study A – My Website
Tour of Old Website
My past website to see the starting point (and mistakes).
ColorsÂ
White? Dark? Colorful? Which colors? You need to consider a few principles.
LogoÂ
Importance of entry points. How to inject beauty and meaning into text logos.
MenusÂ
Why “accurate†labels can be detrimental. How to show many options without overwhelming people.
LayoutÂ
Expectations on Arrival (EoA). Simple tricks to spark a positive emotional reaction.
HomeÂ
Which headline? Which imagery? How to improve the aesthetics of your homepage.
Footer
Importance of “top-down attention.â€
Button TextÂ
How to use “inner speech†to determine the optimal text inside your button.
Button VisualsÂ
Buttons can be deceptively influential. Learn how to optimize them.
PostsÂ
How to nudge people to read your content. Clever trick with arrows and calls-to-action.
About PageÂ
Why simpler is often better.
AssortmentsÂ
Lists or grids? And why? How to make assortments look visually appealing.
RecapÂ
A summary of important takeaways.
2) Case Study B – Great Resumes Fast
BannerÂ
Importance of end users in banner imagery.
HeadlineÂ
Subtle tricks to improve headlines (e.g., font pairings, blurs, color adjustments).
Navigation MenuÂ
Why the label location matters.
Trust SymbolsÂ
How dark colors can craft the right perception.
Home (Benefits)Â
How to spot awkward wording.
Home (Copy)Â
How to optimize videos. Clever trick with parentheses in headlines.
Home (Images)Â
How to design borders and shadows for beautiful imagery. Common mistakes with form labels.
Sales Funnel (Stage 1)Â
How to nudge users toward an option.
Sales Funnel (Stage 2)Â
How to personalize sales copy. Important traits for testimonials.
Pricing TablesÂ
How to design a pricing table.
Pricing DesignÂ
How to eliminate redundancy in pricing tables. Best names for plans.
CheckoutÂ
Common mistakes with images. How to properly cross-sell and upsell.
3) Case Study C – 5DayDeal
BannerÂ
Best approach for banners. Why red fonts are better for deadlines.
DescriptionsÂ
Present-focused copy. Tips for social proof.
Product AssortmentÂ
Neat trick with colors and pricing. How to optimize for skimmability.
Persuasion
Which bonuses? Importance of “macronetworks†in viral messages.
Product Summary
One-column vs. two-column designs. When to use rounded numbers.
CheckoutÂ
Best colors in the checkout. How to reduce clutter.
UpsellÂ
Which offers to display? Clever trick with rejection options.