Naima Sheikh – Visual Branding For Non-Designers

Naima Sheikh – Visual Branding For Non-DesignersHow to create your visual brand fastYou know you want your digital stuff to look good.You’re not sure exactly what branding is, but you know you want your website, your ebooks and freebies to look cohesive, polished, branded.You have a vague idea of what you want, but find all the talk of mood boards to be, frankly, a little …. artsy.You’re not a designer.But you want the look, darn it.In this short course, I dispel the vagueness and nail down how to pull together a beautiful, consistent visual brand that is totally YOU.I take visual branding from something that only inspired designers do, and make it accessible and simple for you and I – the online business owners who are not designers, but want their digital goodies to look like they’ve hired one.I include a workbook that will help you capture your thoughts as you work through creating your visual brand, and finish with a one-pager that captures all your choices into a visual branding kit, so you never again have to try and figure out what colour to make your headline or how to style the next blog image.One word of warning: visual branding is addictive. You may end up deciding to re-brand everything, now that you know how, and know how much fun it is.Course CurriculumYour Visual Brand DemystifiedIntroduction to visual branding (2:16)Discovering your brand essence (5:03)Important Visual Elements (3:57)Mapping brand essence to visual elements (4:34)[RESOURCES] Workbook[RESOURCES] SlidesVisual Brand – ColoursYour Colour Palette (2:33)Demo – The Pre-Made Palette (3:58)Demo – ing With A Colour (2:44)Demo – ing With An Image (3:38)Visual Brand – Typography (Fonts)Fonts – an introduction (1:58)How to choose fonts – demo (9:15)Visual Brand – ImageryImages for your brand (2:03)Finding Images (4:21)Styling Images (7:42)Layouts, Voice & DeliveryChoosing Layouts (5:52)Voice & Delivery overview (4:04)RecapVisual Brand – recap (2:05)