Monica Froese – Empowered Business Lab

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Monica Froese – Empowered Business Lab
Your comprehensive guide for

creating and selling digital products.

Take your expertise and put it into a profitable digital product that sells (almost) on autopilot. Don’t sell your soul to the free content gods. Inside the Empowered Business Lab, you’ll learn how to create a base of loyal fans who can’t wait to buy your next thing!
 
You are burnt out creating free content with little to no return on all the time you spend.
It’s time to QUIT the endless cycle of free content and burnout.
Your brain is NOT free.
You deserve to make an income from your hard work.
What if you could take your expertise, create something ONCE, then sell it over and over again with a simple system?
That’s the magic of digital products!
Show up with your expertise and I’ll help you craft it into an irresistible digital product that your audience can’t say no to.
Inside my signature program, I’ll walk by your side from creating to selling your most profitable digital product… ever.
You’re tired from running on the endless hamster wheel of free content and lengthy blog posts… who can blame you?
I’m giving you permission to hop off now.
Does this sound familiar?
As an online business owner and content creator, you often wonder…

What’s the next piece of free content I should create to grow my audience?
Will this new blog post be “the one” that goes viral?
When can I stop spending so much time writing new content?
How can I make money from my email list? Do they even care about my emails?
How can I make money WITHOUT display ads or sponsored posts?
How can I connect better with my audience so they will actually purchase something from me?

Pushing out endless free content is NOT the answer to creating a sustainable, money-making business.
If you’re looking for a different way to scale your online business, you’re in the perfect place.
After completing the Lab, you will have…

Created an amazing digital product you’re actually PROUD to share with your audience.
Cultivated an email list of people who are excited and ready to pay you ACTUAL money.
Sold your new digital product using my top 3 highest-converting sales funnel methods.
Had several “a-ha!” moments for your business, allowing you to shatter your biggest business roadblocks.
Spent less time creating free content and spent more time doing revenue-generating activities in your business.
Eliminated the stress of thinking about how you will make money in your business, and have a clear path to move forward.

Monica helped me find my momentum and my want to pursue my business again.
I was burned out and at an all-time low. I really just wanted to quit and close my blog down. But I hated the thought of admitting I was a failure and for my daughters, I wanted to show them they can be a stay at home mom and also be a business owner.
The material in the course doesn’t take a rocket scientist to understand, but it does take an open mind and a willingness to do the hard work.
In the first quarter of working with Monica, I made more money on my digital products than I did all last year!
Thank you for pushing me out of my comfort zone and into a place where I have momentum and growth. I can’t wait to see how the rest of my year explodes.
-Ruth Rackley, EBL Alum
Meet some more of my amazing Empowered Business Lab Alumni…
I wanted to make money with my blog that didn’t involve a million ads on the page and affiliates.
The Lab showed me how I could make money investing in myself and my own brand.
I created not one, but THREE products to sell to the world!
The EBL team are second to none and absolute delights to work with. They put their all into their teaching and students.
-Jeanine
EBL will guide you step-by-step and provide a working blueprint for each process necessary to sell digital products.
Within 2 1/2 months, I’ve added over 1,200 names to my email list using the free opt-in, sold over a dozen of my tripwire printable products, AND gained 4 new customers for my core offering (travel service consultation).
-Penny
Monica is focused on getting you up and running as soon as possible. She educates you on the reasons things work so well (or don’t) and gives you the tools you need to make the proper decisions for your business.
Empowered Business Lab has given me hope for a future on my own terms and peace in knowing that I now have the tools and support I need to turn the dream into something that lives and breathes. THANK YOU, Team Monica!
-Cathleen
See what’s inside…
Learn how to create and sell digital products so you can stop creating endless free content, and start creating income from your knowledge and expertise.
STEP 0
Many of my students join the Lab because they feel stuck, confused, or unclear about what steps they need to take to move their business forward.
Before we dive into creating a digital product, we are going to get you unstuck from wherever you’re currently at…

Define YOUR goals. What’s your real WHY? What are your financial goals? How do you want to help your audience?
Set dates for your big milestones to keep you motivated. We’ll lock in exactly when you want to finish your digital product, set up your sales funnel, launch your product, and make your first sale.
Untangle your mindset. I want you to go through the Lab with confidence sou can break out of your comfort zone and make BIG strides in your business.
Get to know my unique HIKE Design™ framework. This is the cornerstone of the program and will help you create the PERFECT journey for your customers, grow your email list, and convert your new subscribers into paying customers!

STEP 1
You’ve set your goals and you’re ready to move full steam ahead creating your profitable digital product! In Digital Products that Scale™, you’ll learn how to create a digital product that your audience actually WANTS to buy. This isn’t just what to do, it’s your complete strategy on how to do it.

Validate Your Idea. Many of my students have created products in the past, but haven’t actually been able to sell them. I’m going to show you my foolproof strategy that will ensure that the digital product you create is perfectly aligned with your audience’s needs.
Solve the Problem. Learn the secret sauce to making your content irresistible.
Build the Solution. We’ll uncover what’s included in your product ladder and how everything works together to grow your list and increase sales.
Create Your Digital Product. No fluff here: I have video tutorials, guides, templates, best practices, and step-by-step instructions for creating printables, spreadsheets, eBooks, or starter courses, that your audience will love AND will minimize customer support issues on your end.
Package and Price Your Digital Product. Learn my unconventional pricing strategies and give your customers an amazing experience with your product.

Bonuses:

(1) eBook Canva template. Simply fill it in with your own expertise and it’s ready to sell!
(1) Planner Canva template. Help your customers take action on what they learn in the eBook with this action-taker’s planner, customizable to your expertise and content.
75+ Jumbo pack of promotional Canva templates for Pinterest, Instagram, Facebook, YouTube, and your sales pages, to redesign and use for your own business.

STEP 2
Now that you’re finished creating your digital product, it’s time to learn my best, high-converting strategies to sell them!
In Funnels that Scale™, I’ll walk you through EXACTLY what the heck a sales funnel is, from the ground up. No matter where you are in your online business journey, you are about to become a sales funnel master!

Strategic Digital Product Sales Funnels. I’m taking you behind-the-scenes of my top three, high-converting funnels, the Double Dip Funnel™, the Triple Dip Funnel®, and the Catch ‘Em Funnel™.
Digital Product Sales Funnel Basics. Learn the key parts that make up a sales funnel that will increase sales and conversions.
Creating an Irresistible Offer. Learn the anatomy of the most crucial pieces of your sales funnel, including tripwires, thank you pages, and checkout pages. Then, you’ll get to map out your own strategies using my fill-in-the-blank guides.
The Money is in the Follow-Up. Leveraging emails are a KEY part of your customer’s journey! I’m sharing how to further increase conversion rates by making the most of your email list, without feeling salesy or pushy.
Optimizing Funnel Data for Better Performance. I’m going to show you the most important numbers to pay attention to when it comes to reading data from your sales funnel and some super simple tips to optimize your funnel for better conversion rates.
Organic Strategies. There are A LOT of strategies you can use to promote your funnel other than paid advertising. I’m sharing 35 ways to share your funnel that don’t cost a dime.

Bonuses:

MY Funnel Tracking Spreadsheet. This is the exact spreadsheet I use to keep track of important links, notes, and data about my funnels, now in your hands!
Sales Page Planning Guides. Map out your sales pages before you start building so you can clarify your copy and perfect your assets before getting into the nitty-gritty.
Email Swipe Copy. Get a head start on writing your nurture sequences, get copy ideas, and see how to cross-sell related products.

STEP 3
In the last section, you learned the strategies behind sales funnels, so now it’s time to BUILD!
There are a lot of moving pieces to actually building your sales funnel, in Systems that Scale™, I’m leaving no stone unturned. In this section, I’m taking you behind-the-scenes with over 50 video tutorials showing you how to build the sales funnel that will sell your digital product profitably.
If you’re not tech-savvy, I’m here for you! Systems that Scale will show you exactly where to click and what buttons to push to set up your sales funnel.

Building Landing Pages in Leadpages or Elementor. Step-by-step videos that show you how to create landing pages, tripwire pages, linking them to your checkout system, and how to do it in the most efficient way possible so you don’t waste any time.
Closing the Sale with SendOwl (Option #1). eCommerce: Learn how to set up a product in the checkout platform SendOwl and make the most from every purchase.
Closing the Sale with ThriveCart (Option #2). eCommerce: If ThriveCart better suits your business, I show you how to set up and deliver a digital product using the checkout platform ThriveCart.
Nurture Your New Friends through Email. I show you all my best tips and tricks for using the email service provider ConvertKit to increase sales, easily cross-promote products, and more.
Increase Conversions with Social Proof and Zapier or WiserNotify. Testimonials and social proof are key to increasing sales, so I’ll show you how to set up those little pop-ups on your landing pages that show customer purchases.

Plus these 5 BONUSES!

4 Sales Page Templates for both Leadpages and Elementor, pre-designed are ready for your product!
3 Checkout Cart Templates for ThriveCart, converting your customers better than ever.
VIDEO: Setting up your sales funnel pages with Elementor for WordPress.
VIDEO: Delivering Digital Products Through Thinkific.
VIDEO: How to See User Behavior with HotJar.

Who is the Lab for?

You’re an online business owner, content creator, or blogger ready to monetize your content with a profitable product of your own.
You’re a service provider with limited time, having difficulty scaling your business.
You’re already selling digital products but sales aren’t going as expected, or you’re ready to enhance your product suite.
You’re ready to scale your current business by selling digital products and turning your knowledge into a product you can sell over and over again.
You know that building a business takes time and takes hard work. You’re ready to create something that is more hands-off and serves your audience over and over again.

Who is the Lab NOT for?

You are looking for a way to simply make money fast. Digital products are a great way to make money but they still take work.
You are looking for a program to help you create a signature program ($500+).
You’re brand new to online business and don’t want to put in the work it takes to start generating profit with digital products.
You are looking for an easy way to grow a business without putting in much time or effort.
You don’t take personal responsibility and often blame the programs you take without doing what you’re taught in the program.

If this sounds like you, then the Empowered Business Lab is your secret weapon to taking your business to the next level with digital products!
I am SO EXCITED to be your teacher.

I started my first blog in 2013 while working in corporate America and suffering from severe postpartum PTSD. Soon after having my daughter, I realized that I could turn my blog into a real business if I gave it 100%. Not only could I make an income for my family, but I could also spend more time with my daughters and give a voice to working mothers struggling with the same feelings I had.
Digital products quickly became the most profitable line item for my business. Since starting my blog, I’ve made millions using my unique sales funnel strategies for my digital products and courses.
If you want to learn how to create and sell digital products and take your business to the next level, you are in exactly the right place. I hope you’ll join me in the Empowered Business Lab