Mindy McHorse – AWAI – How to Use Copyediting for Career Advancement and Side Profit

Mindy McHorse – AWAI – How to Use Copyediting for Career Advancement and Side ProfitHow to Be the“Secret Weapon”Behind Profitable CopyLet different writers land assignments… meet with shoppers… do all of the analysis… and write the copy…Whereas You Get Paid VERY WELL…Making Their “Good” Copy GREAT!Hello, it’s Rebecca…I’m right here to share with you one thing fully new…One thing I’m extremely enthusiastic about…And one thing that’s “outside the box” of what we usually discuss right here at AWAI.In brief, it’s a possibility to earn wonderful cash doing one thing somewhat “different” along with your writing expertise.You hear us speak lots in regards to the worth of turning into a talented copywriter…And the way you want to be taught the formulation… follow your writing… develop your expertise… and all the time be researching and arising with new concepts.However what I would like to share with you right this moment requires NONE of that.As a substitute, it’s a manner to grow to be the “secret weapon” behind the very best copywriters…The one who’s introduced in to placed on the “finishing touches” that flip “good” copy into GREAT copy…Or to take advertisements, content material, emails, and gross sales letters that aren’t fairly “there” but… and make them SING…All with out having to write a single line of unique copy.You see this sort of factor in lots of industries, the place a specialist is available in on the finish and “closes” the deal…Like within the movie world…The film director is the visionary…However to convey his imaginative and prescient to life, he depends on an excellent movie editor to strategically “cut” the movie’s scenes collectively so that they have the very best stream for most impression…This occurs in actual property too…The architect attracts up the blueprints for a brand new home. And the builders assemble the home from backside to high…However then an skilled is available in on the finish to “stage” the home, so it feels inviting and permits potential consumers to see themselves residing in the home.Identical in skilled golf.The athlete develops the uncooked expertise by years of coaching — however it’s the caddy who offers the knowledge wanted to make that “perfect shot” on the proper time.And it’s additionally true on the planet of copywriting.The copywriter has an thought…They’re employed and given the go-forward to write it.Then they do all of the work — planning, analysis, writing, and rewriting…And after weeks and typically months, submit a ultimate draft.However earlier than the advertising workforce begins utilizing the copy, they want to convey of their “secret weapon” to end the job.That’s the place you are available in!Similar to the film editor cuts the movie collectively good — you’ll be sure that each part of copy “fits” collectively for most impression…Similar to the house stager arranges the décor after the home has been constructed — you’ll be sure that the copy is clear and inviting, eliminating any errors that “snuck past” the author…And similar to the caddy offers the golfer the data he wants to hit the proper shot — your experience will flip the copy into the author’s “perfect shot”!Copywriters will LOVE you for it… as a result of making their copy stronger and extra cohesive places more cash of their pockets.Purchasers will love you too…As a result of placing that final “coat of paint” on the copy may make the distinction between document gross sales and leaving hundreds of {dollars} on the desk.It’s far simpler than writing any kind of copy from scratch…But, you’ll nonetheless get to use your creativity… your consideration to element… and what you already find out about writing to take a author’s copy to the subsequent stage.Then there’s the sheer demand…As a marketer myself, I can let you know that not one piece of consequential copy will get revealed right here at AWAI with out the experience of this individual…Not to point out the handfuls of items of recent content material day-after-day — from articles, to emails, to promotional letters and extra…And we’re a comparatively small firm!I do know firms that publish a whole bunch of items of on-line content material day in, day trip…Which suggests — upon getting this wonderful talent — your downside received’t be discovering initiatives…It will likely be maintaining with the backlog your shoppers maintain sending you!And the cash — I’ll discuss that in a minute…However let me simply say proper now…Regardless that you’ll work exterior the highlight…Regardless that you’ll by no means have to provide you with a breakthrough thought by yourself…Or write any unique copy…EVERYONE will understand how helpful your contributions are.In reality, when you ask any advertising supervisor — or any high copywriter — they’ll let you know…A author who can are available in through the ultimate section and make “good” copy GREAT is price their weight in GOLD.Which is why when you love the world of writing…Need your expertise to be in excessive demand and appreciated…Need to be paid very nicely whereas sustaining the liberty of the author’s life…However you don’t need the *strain* that may typically include writing new copy from scratch…This might be the PERFECT alternative for you.So let me clarify the way it all works…“Salepage: https://www.awai.com/p/is/edt/ “There are no reviews yet.Add a Review Cancel replyYou must be to post a review.