We’ve spent years developing strategies, systems and processes to keep our small business clients around as long as humanly possible…here’s what we’ve found are the real keys to success
Mike Cooch – Stick Strategies
Let Me Show You The Exact System That Will Turn Each Client Into Raving Fans That Stick Around for Years…Paying You Month After Month!
There’s no point in selling if you can’t keep your clients around for the long haul…this is how to do it!
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Dear Fellow Local Marketers,
If you’ve been in this business for more than a day, you know that…
…selling is HARD DAMN WORK.
But the smartest Local Marketers put a great deal of their resources and attention to selling, because it’s the fuel of your business growth.
That being said, there is almost no way to make this business work if you can’t get those new clients to stick around for months…or even years…to come.
I’m sure you’ve all had the experience of working your tail off to land a client, only to have them stop working with you after just a month or two…before you’ve ever really had a chance to profit from the relationship.
If you have, then surely you realize that…
You must have a systematic process for creating ‘sticky’ client relationships that maximize the lifetime value of each sale you make…
One-off projects won’t generate enough income for you to survive in the Local Marketing industry.
You absolutely MUST have a systematic process for maximizing the lifetime value of each client.
This is done by generating recurring revenue, or at a minimum, having a process for nurturing your client relationships over time to create additional sales opportunities.
The math supporting the need to focus on this is so blindingly obvious, and yet most of us aren’t giving it nearly the attention it deserves.
Just take a look at this data pulled together by conversion optimization experts at Invesp:
The math is clear…working hard to sell new clients is wasted effort if
you don’t have a strategy for keeping them!
Attracting new clients is 5X the cost of selling to an existing client.
FIVE TIMES!
And just a 5% increase in client retention equals a 25-95% INCREASE IN PROFITS!
That’s LEVERAGE!
Now, don’t get me wrong, you have to have a sales process to get new clients consistently…but the math clearly shows that the PROFITS of your business are going to come from the strategic nurturing of EXISTING clients.
Cross-selling, upselling, and recurring revenue.
Otherwise, this is what the Local Marketing business is like:
Get immediately download Mike Cooch – Stick Strategies
Being on the hamster wheel sucks!
We know…we’ve ‘been there, done that’ as the saying goes.
The ‘suckiness’ of it drove us to create business models that would allow us to get off the hamster wheel and actually enjoy our business.
We’ve spent years developing strategies, systems and processes to keep our small business clients around as long as humanly possible…here’s what we’ve found are the real keys to success:
You make or break your client relationships in two critical time periods: immediately after a deal is signed, and in the first 90 days of the relationship…
You must break your client onboarding approach down into a step-by-step process that can be clearly communicated, measured and improved…
You must communicate ‘what will happen next’ to your new clients, then actually make sure that happens, to quickly create trust that they didn’t just get ‘sold’…
You must establish what we call ‘First Position’ in your relationship with your new clients, demonstrating that you are the expert that is going to lead them…not the other way around.
We’ve been able to apply these lessons to build two ‘local’ businesses to seven figures in recurring revenue each.
And we’ve been able keep clients for nearly a decade, averaging three years in one of our businesses!
As a result of all of the work we’ve done in this area, we’ve created a simple framework to capture the process that makes for ‘sticky’ client relationships:
It took years of trial and error, but the result is a framework that brings all of the pieces of keeping happy clients around for years!
The Good news is that You don’t have to develop your
own systems from scratch! use ours instead!
Creating all of these strategies and systems can seem overwhelming when you are focused like crazy on brining in new clients…I get it!
But I also know that you need to have these systems in place BEFORE you bring on a new client, or you’ll end up on that hamster wheel we talked about earlier!
That’s why we’ve packaged up our best strategies on how to get clients to stick around as long as possible, and we’re sharing them with you.
Let me introduce you to:
Stick Strategies is our complete training program showing you how to build a client onboarding and retention system that creates confidence in your services, creates raving fans, and keeps clients paying you for years to come.
To be clear, this is NOT any hype-filled ‘make money’ training…this is the nuts and bolts stuff of building a real business!
In this 2.5 hour training, we cover the exact strategies, philosophies and processes we use at our business; everything you need to know to replicate our success, such as:
The math behind the Local Marketing business model…and what you need to do to make the numbers work (do you REALLY know the numbers of your business?!)!
The philosophy behind our Stick Strategies that is the ‘secret sauce’ to keeping clients for years!
The three things you must do during the ‘Pre-Sale’ phase of landing a new client to ensure that you are positioned for long term success…
How to use your proposals and contracts to ensure that you are ‘attracting the right fish’ and quickly throwing the junk prospects back in the water (don’t waste time with the wrong ones!)!
How to design the critical ‘Hand-off’ period (the transition from sales to service) that either gives your customer confidence or have them planning their escape!
How to design the perfect ‘30 Day Stick Sequence’ to ensure that your new clients are wow’d and develop long-term loyalty to you and your services…
What you need to do on an ongoing basis – surveys, reporting, and client meetings, etc. – to ensure that your clients never forget the value you are delivering for them!
The tools and systems you should have in place to automate as much of this process so that no client slips through the cracks…no matter how busy you are.
Readmore: http://archive.li/xL7P9
