Michael Wong-Practical User Research & Strategy Course

Description

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Michael Wong-Practical User Research & Strategy Course
Practical UX Research & Strategy Course

Learn to make informed, data-backed design solutions. Plan and execute your research, and create business-driven strategies.
Start building confidence in user research and strategy

Deliver designs that strategically address user research with a business mindset.
End-to-end workflows

Get the answers you need from your users. Formulate the right questions and conduct interviews that pull data you can turn into actionable ideas.
Research strategy

Gain a deeper understanding of how to conduct thorough research. Strategize with your stakeholders with the right resources.
User interview execution

Tie in your research strategy. Identify your participants, sample sizing, and everything else before conducting your interviews.
Data analysis

Summarize your findings. Break your research down into frameworks and customer journey maps, aided by automation tools.
Product strategy

Set your designs up for success. Understand how a product and business can impact your research and product design.
Presentation tactics

Present design solutions to stakeholders and clients. Capture your thought process and data behind every idea with a foundational report.
 What you will get:

Single user license
8+ hours of action-packed video content
9 deep-dive modules
10+ research and strategy templates
Real projects and interview recordings

Curriculum

The User Research Masterclass Course Curriculum

Join over 6,000 designers in a comprehensive user research course that dives deep into strategic problem-solving
Welcome Module 1

L01 Welcome (Download Files) 03:27

L03 Join the Community 00:52

L04 Create your Accounts 01:46

L05 Set your Learning Goals 05:55

L06 Course Walkthrough 05:56
Introduction Module 2

L01 Introduction to the Double Diamond Process 10:46

L02 [Real Case Study] Autotrader 08:36
Forming a Research Strategy (Primary) Module 3

L01 Primary Research Challenge Overview 01:40

L02 Start with Problems Not Ideas 26:40

L03 Defining a Problem Statement 11:18

L04 Hypothesizing the Customer Journey 06:55

L05 Defining research objectives 14:35

L06 Defining a Research Hypothesis 10:00

L07 Defining your Null Hypothesis 12:34

L08 Demographic Questions 10:18

L09 Contextual and Psychographic Questions 16:32

L10 Forming Deep-dive Questions 32:51

L11 Forming Wrap-up Questions 03:24

L12 Finalization 07:42
Preparing for Interviews (Primary) Module 4

L01 Welcome to Part 2 00:54

L02 Sample Sizing & Batching Participants 03:41

L03 Defining Selection Criteria 15:09

L04 Where to Find Participants 12:14

L05a. Automating your Onboarding Process 26:02

L05b. Onboarding process with Google Forms 04:15

L06 Effective Note-taking (Notion & Google Sheets) 15:25

L07 Real User Interview Breakdown 46:00
Real Interview Challenge & Review Module 5

L01 User Research & Interview Challenge 07:22

L02 Challenge Review 24:41

L03 Otter.ai Walkthrough 04:32
Deep-dive into Secondary Research Module 6

L01 Secondary Research Overview 02:15

L02 Affinity Mapping 19:29

L03a. Introduction to Personas 09:43

L03b. Personas Challenge 05:58

L03c. Forming Personas 22:21

L03d. Finalizing Personas 13:46

L04. Forming Insights 18:17

L05a. Introduction to Themes and Ideas 06:55

L05b. Forming Themes & Ideas (Examples) 21:28

L05c. Forming Themes & Ideas (Final Challenge) 28:35

L06a. Introduction to Forming Recommendations 22:23

L06b. Completing your Recommendations 21:53

L07a. Introduction to Customer Journey Mapping 10:39

L07b. Build your Customer Journey Map 23:56

L07c. Finalize your Customer Journey Map 22:54

L08a. Introduction to Competitor Analysis 09:39

L08b. Competitor Analysis Challenge 01:01:11

L08c. Finalizing the Competitor Analysis Challenge 28:42

L09. Build your Foundational Report 25:44

L10a. Introduction Prioritisation 23:07

L10b. Prioritisation Matrix Solutions 24:18

L11a. Introduction to Agile Epics, User & Job Stories 27:07

L11b. Agile Epics & Stories Challenge 10:52

L12. Building a Project Brief 13:40
Product Strategy Module 7

L01. Product strategy overview 00:40

L02 L02. Diffusion of Innovation 08:59

L03. Minimal Viable (Valuable) Products (Expanded) 12:45

L04. Building stakeholder confidence 07:24
Additional Research Methods (Module 8 is empty)

L01. User research – Surveys

L02. Additional Frameworks – UX Audits
Congratulations!!! Module 9

L01 – Re-assessing your Progress 02:00

L02 – Become an Affiliate 01:51

L03 – 10 Example Briefs 01:13
Why take the masterclass?

Designership ensures you learn more in less time, on your own time

01

Strategic problem-solving

Utilize the Double Diamond design model to help organize your problem-solving skills

02

Adapting to the business mindset

Shift your perspective and see bigger picture goals with strategic thinking challenges

03

Intensive user research

Tackle interviews with well-formulated questions to create data-backed solutions

04

Smarter, more efficient workflows

Condense insights and organize notes with workflow tips to flesh out ideas efficiently

05

High-level communication skills

Learn to leverage user interviews and research tactics to connect with stakeholders

06

Thorough data reporting

Embed frameworks, customer journey maps, and competitor data into foundational reports
Who this course is for

Whether you’re a professional or just getting started, the masterclass is designed to help you level up

 Beginners

Explore Figma and gain a deep understanding of the software and its best practices. You’ll be able to create effective and practical designs.
 Junior Designers

Learn more advanced design tips, techniques, and tricks, to take your skills to the next level. Ensure your workflows stays efficient.
 Product Managers

Learn how to use Figma for prototypes and design specs. Gain more insight on your designer’s process and project management.
 Career Transitioners

Gain a competitive edge in a highly-competitive industry. The course equips you with Figma skills and best practices.
 Freelance Designers

Expand your skillset and increase your earning potential. The course helps you truly master Figma and end-to-end workflows.

Meet your instructor

Michael Wong or more commonly known as Mizko went from designer → agency owner → now founder and educator at Designership. He teaches the skills and tricks that helped him build a multi-million dollar design agency, serving 50+ companies and impacting millions worldwide!
Reviews from our students

Here’s what our students have to say about their experience.
Prince Kumi-Frimpong

UX/UI Designer

Practical User Research & Strategy

I’d like how the instructor took time to show practical examples but this seem to be a little too much at certain periods. A brief summary would have been helpful when going through user feedbacks. I believe the course will give any UI designer who is trying to increase their knowledge in UX.
Kaustav Das Biswas

UX/UI Designer

Practical User Research & Strategy

I had no proper clarity of how to conduct a research in a systematically form which actually aligns to the project. Now I have a Step by Step approach from ground 0 to final synthesis.