Michael Killen – The Funnel Business Gameplan
PRESENTING THE WORLD’S FIRST AND ONLY SYSTEM FOR SELLING MARKETING FUNNELS
THE HARDEST PART OF THIS SYSTEM IS DECIDING WHICH LEADS YOU WANT TO WORK WITH.
You’ve bought the funnel plugins and software. You’ve subscribed to the marketing platforms and automation tools.
You’ve bought courses on building funnels, landing pages and conversion optimisation.
But you still struggle to attract clients and sell funnels.
Why?
I’ll tell you.
You’ve built a high performing rocket ship. All the pieces are perfectly engineered and look amazing. You just haven’t got any fuel. That beautiful rocket isn’t going anywhere.
Selling anything is difficult. Even the pros don’t like cold calling, prospecting and closing deals. Selling marketing funnels is as hard as selling anything else. So what if there was a system where customers are attracted to you and you have leads find you?
What if there was a way to sell more marketing funnels, increase revenue AND do it all without cold calling?
I want you to imagine waking up tomorrow morning and opening your smartphone. Imagine checking your emails to see new leads and enquiries asking to work with you. The HARDEST part of your day is choosing WHICH customers to work with.
That’s right. You now have so many prospects that you can decide who you work with.
Every lead has a great budget, they all want to work with you and they’re ready to buy.
How did we get here?
The classic mistake that I see thousands of funnel builders make, is thinking that they have to be a super slick, high pressure, fast talking sales person.
Everyone knows that right? That the best sales people are natural born talkers. They speak bullshit non-stop until the prospect yields. Buy! Buy now! BUY NOW FROM ME!
The second mistake I see I funnel builders charging crazy low prices in order to get customers. It’s as if they think that charging a low price means they’re more likely to attract customers. When in fact, the opposite is true.
What if you could attract customers without any slick sales tricks and you could charge prices that were high enough to give you everything you need?
That’s exactly what I’m going to share with you right now.
The first thing that we have to understand, if we want to sell plenty of services to our customers, is that THEY come first.
The market is soon going to be flooded with low quality, low price funnel solutions. They’re all going to be competing for your customers attention and they’re going to get it? Why? Because they’re going to offer funnels for $99. They’re going to go lower and lower. $9. $FREE$. WE’LL PAY YOU!
How can you possibly compete against a market that drives down the price of your service? It’s easier than you might think.
The technology to make funnels is going to be easier, faster and more convenient. Soon, creating sophisticated marketing automation will be as simple as uploading a photo to Instagram. Don’t believe me?
50 years ago if I told you that a box the size of a wallet would hold a camera, TV, every song known to man, you could read every book ever written and you could communicate with every human on the plant for FREE – all while commuting on a train – you’d have called me crazy.
5 years ago if I told you that teenagers were making hundreds of thousands of dollars posting pictures of themselves from their phone, you’d have said I was lying.
Marketing automation is exploding. It has the growth of TWO industries. One – it is growing as an industry month by month, faster than any other service. It also FUELS the growth of every other industry on the planet. The better marketing funnels get, the more people use them. The more people use them, the better they get.
The good news is that you don’t have to run to keep up. You can quantum leap the changing technology by understanding WHAT people are buying and why they want to invest in marketing automation.
In 2012 I was made redundant from my job as Digital Marketing Lead for a big corporate data company. I did what any sensible 25 year old would do and I went straight to Las Vegas. Drunk as a skunk I put $1000 on black and
won. I won! I doubled my money. The shock of winning pulled me back into sobriety and I decided to clean up my act. I went straight back to my hotel room and used their stationary to write up my new business plan.
I wasn’t going back to work for anyone else. But I had absolutely no idea how to run a business. In fact, 3 years in and I was banging my head against a wall. It all seemed so clear, sat in The Mirage Casino 3 years back. But I was dying.
I was trying to sell websites and it wasn’t going well. I didn’t understand. I had experience. I had previously run campaigns that cost more per month than the cost of a house. But I could barely sell a website.
After a particularly brutal pitch where I was told £500 was a crazy price for a website, I decided I wasn’t going to do this anymore. I wasn’t going to let low-rent customers tell me how much I should charge for a website.
I looked at every successful website agency I could and tried to find a gap in the market. And it hit me like a ton of bricks. Do you know what successful website businesses do? Not a single one of them mentions websites.
My mentor Troy Dean of WPElevation asked me “Mike, you love funnels. Why aren’t you selling those?”
I explained that I couldn’t sell a website, yet alone a complex marketing funnel! Troy challenged me to sell the results of the funnel. Not the funnel itself.
Bingo.
I deleted my entire website that night and wrote 2 pages. A contact page and a page explaining how insurance businesses could increase the size of their email list.
2 days later I had customers. Well, I had ONE customer. But it was a start. The result was increasing email leads. The target was insurance agents. I was going to help insurance agents increase the size of their email leads.
I was going to BUILD websites. I was going to BUILD funnels and marketing automation. But I was going to DELIVER email leads. If insurance agents worked with me they’d get more leads. Simple.
The first customer was furious. Like…super angry. Why?
We sent too many leads and their sales team couldn’t handle it. I literally had to stop the traffic campaign because it was working too well. This is the email they sent.
“Need to turn off the campaign. Leads coming in too fast.”
It’s tough to negotiate on price with me now. Because I’ll drive so many leads that your sales team will complain.
Within a year I was being paid to speak. I sold my business and started Sell Your Service. I travel the world, write books, build funnels and now leads are attracted to me. I don’t have to search for customers, I’m the one who is sought.
How did I do this? I used FUNNELS. Obviously.
Facts. Unique. Niche. PlaNing (so close). Earnings. Leverage. Sales.
Notice 3 extremely important things about that line.
Tools, software and plugins aren’t mentioned ONCE. Because they will not grow your business.
Building funnels isn’t in there because they can’t help you sell funnels (rocket ship with no fuel)
This is the order you need to do it in.
Facts are the indisputable truths about running a business. They’re the reason that businesses fail and why some succeed. It doesn’t matter if you’re a funnel business or a fish-monger.
For example, if you are the business owner and you deliver the work to your customers, your business will never grow past where you are now. You will forever be working just to pay the bills.
Whatever you sell, whatever you deliver, will only ever give you just enough if you are the only one who delivers the work to customers.
These are irrefutable laws and universal truths of running all businesses. Marketing funnels are no different and unless you accept these facts, you’ll always struggle to grow.
You might be a great funnel builder, but unless you’re willing to have other people and systems deliver the work, you’ll never grow past where you are now.
Unique is your vision, your values and your mindset. How you see the world, is the exact type of business you’ll build.
Funnel businesses are hard work. Very hard work. They’re no easier than or harder than any other business, so they require commitment and focus. The problem is that focus can be hard to maintain when you don’t know what you’re aiming for. That’s why you need to understand the vision that you have for yourself and the business.
Niche is your market. Whats the market you’re going to dominate? Who are you going to serve better than anyone?
A niche isn’t “small business”. It’s what you’ve defined as a #1 leader to a group of people, solving a specific problem or getting a specific results for a group of people. Do not skip this part. Decide you niche and commit.
PlaNning (sorry) is about planning a funnel business that works for you and delivers what you need it to.
If you don’t plan to run your business how you want, it’ll run you. Run you into the bloody ground. Lol.
Seriously though your business will kill you unless you take charge. It’s completely up to you how your business works and how it’s successful.
Earnings is the money you make, what you need to generate per year and how to look after/manage your money.
You’ve looked at your social strategy, your content strategy, email marketing, marketing automation, sales strategy. But how often do you look at your financial strategy? What is your pricing strategy? How much should you charge for your funnels?
Leverage is all about the products and services you sell. How do you help the market? You need a suite of products and content to add value to the market and deliver results to the market.
Finally, Sales is about generating that first customer and next customer. How do you convert and close a customer into buying your products and services?
You just need to get one more sale. Sales cures all! When you’ve seen what converts sales, you don’t need to worry about delivering landing pages or email marketing at 3am, because we’ve planned the business around you and created leverage through your products and services.
This 7 part process, FUNNELS, has taken years to get right. And a LOT of wasted money on my behalf. But I learned a very valuable lesson that I want to pass on. This is the key to running a profitable, successful business.
The tools, software and plugins you use will have no impact on your ability to run a profitable, successful funnel business. If you want more leads and more customers, you need a system and process like the one above.
The FUNNELS process is a part of our Funnel Business Gameplan. It’s a 7 part system that will show you exactly what you need to run a profitable, successful funnel business.
If you want a future with working late hours, dealing with low value customers and struggling to find new customers, then go ahead and ignore this letter. Honestly, it’s absolutely fine.
If you want a future where you work the hours that suit you, make the income you desire and attract leads without the hard work, then you need The Funnel Business Gameplan.
Here’s the entire curriculum:
1 Truths of running ANY business (Facts)
Mindset goal – my business will work for me, I won’t work for the business
3 laws of scale
Do I have to build it?
Can I handle 1000 orders tomorrow?
Is the process repeatable?
Relinquishing control
What your funnel business will look like
2 Vision, values and mindset (Unique)
Mindset goal – You will build a successful profitable funnel business
Your values
Changing your values
What is your vision for your personal life?
What does your future business look like?
How much do you need to make?
How much time do you have to invest?
What do you love to do?
What are you good at?
What do people need and want?
3 Your market and niche (Niche)
Mindset goal – deciding a target market
Create what you’re #1 at
Definition of a niche
5 market types – health, wealth, status, sex, hobbies
Niche types – product, process, customer, industry, results, their niche, their results,
Sticking to a niche (don’t chase new opportunities)
Customer avatar
What are people HUNGRY for?
4 Planning a funnel business (PlaNning)
Mindset goal – I don’t work in a funnel business, I run a funnel business
McDonalds system
Franchise system – the system is the product
The Funnel Gameplan
Funnel delivery
Hiring and outsourcing
Project management
5 Money management and pricing (Earnings)
Mindset goal – You are morally obliged to be profitable. No margin, no mission
Decide the price first – what do you need to make?
Earned income, passive income, assets, liabilities, revenue and profit
How many customers do you want to work with?
Personal and business financial planning
Guaranteeing profit – pay your business first
Pay yourself second
Pay your tax third
Pay your expenses last
$25k drop exercise
Pricing per project
6 Creating a product and offer (Leverage)
Mindset goal – I am obliged to help this market
“Who” matters more than “what”
What results does that market want? What problems do they have?
Mission statement – I help [market] get rid of [problem] and get them [result]
Difference between want and need (you can only sell want.)
Mindset goal – I have a product that customers want to pay for
Product – not service
What are you going to offer, in exchange for $25 000?
Write out the process
Pricing
Vehicles
Sticking to a product
7 Finding your first customer (Sales)
Mindset goal – I will become the #1 leader in my niche
Who knows who you work with?
Immediate connections
Networking in real life
Online social groups
Creating a social group
Content marketing
Mindset goal – I just need one customer to prove this works
Here’s what you’re getting in The Funnel Business Gameplan:
7 lessons on running a profitable, successful funnel business
9 mindset goals to reframe your perspective
40+ worksheets, templates and resources to implement every step of the process
Audio downloads for every video to listen offline
Lifetime access to the entire course
The Funnel Business Gameplan is available for $1497. That’s a one time fee, lifetime access with everything you need to completely change your funnel business.
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