Coaches, Consultants And Trainers: Are you struggling to win high quality, high paying, highly motivated clients?
Discover The 5 Step Pitching Process, GUARANTEED To Help You Win More Business, Close Bigger Deals And Sell More Products Than Ever Before!
At The End Of This Program You Will Be Able To:
Use the framing tool to identify and meet your audience’s needs, structure an irresistible offer and present a persuasive and polished marketing pitch.
Easily stand out from your competition by using the long lost art of Synectics.
Induce maximum innovation and creativity in your marketing and communication.
Masterfully use persuasive communication frameworks designed to make you memorable.
Understand how to think on your feet regardless of what your client throws at you.
And WIN a lot more business!
Introducing: Sharpen Your Pitch
What You Will Get:
5 hours of recorded live training from Michael Breen
Including live hot seats of Michael critiquing and refining the audiences pitches (audio download)
2 hour long teleseminars with me interrogating Michael (audio download)
Includes more in-depth tools on how to prepare for a pitch
Includes more ‘war stories’ and real life examples from Michaels career
Includes questions I thought you would want more information on.
The manual from the original seminar (pdf download)
Key information on Synectics – the art of discovering new links and ideas
Annotated Article on ‘How to Pitch a Brilliant Idea’ so you can learn pitching insights from the best pitchers in Hollywood.
Includes the 11 Principles Of A Successful Pitch
Michael’s favourite heurisitics for Pitching
Michael Breen’s personal Pitching Checklist – all 49 questions you’ll want to answer before you pitch
A workbook designed by Michael to help take you through the 5 step process and refine your own pitch(pdf download)
Includes key questions to help you identify gaps in your pitching
Includes a step by step guide of the 5 step pitching process
Includes Michael Breen’s personal Pitching Checklist
How to get inside your audience’s head the right way
What questions to ask to get deep inside the audience’s mind-set so your pitch lands on target
The six key questions to ask about your solution so it fits the customer like a glove
How to build the bridge between the customer’s problem and your solution so they are far more likely to say Yes!
Takes you through the Synectics creativity process so you can generate brilliant big ideas and hooks to hold your audience’s attention.
And more…
Over decades of pitching across multiple industries from advertising to finance, from pharmaceutical to government, from the technology sector to celebrities and entertainment bosses, Michael has discovered there are five aspects to pitching.
These five aspects are always present when a pitch is effective.
1
AUDIENCE
By far the most important step in the process. Because, if you don’t know who you are talking to, what their problems are, and what they need – nothing else will work.
2
THE IRRESISTABLE OFFER
How to design an offer that solves your audience’s problem.
This will take you away from throwing everything at the wall and hoping something sticks…
To making it so that your solution is the only choice and the right choice for your audience!
3
The Bridge
Use the lost art of Synectics to create a memorable analogy that sticks in your clients mind and stands out from your competition.
This module is about connecting your Audience with your Offer using the same creativity process used by Madison Avenue Ad Agencies.
4
THE OCCASION
Are you pitching to an individual or group, who are the other competitors, is it suit and tie or shorts, what time is the pitch, what does the room look like, what questions should you ask the client…
Step 4 is all about preparing for the pitch everything you should know before you take one step into that room. ¨
5
THE DELIVERY
How to deliver your pitch and create a memorable experience for your audience.
Communication strategies for persuasive influence, thinking on your feet, reading your audience and winning business.
How This Program Will Help You
By going through this program not only will you refine your pitch and stack the odds of winning in your favour. you will also:
Learn how to qualify your clients so that you only select high quality clients that you enjoy working with.
Become an instant expert by articulating your audiences problem better than they can.
Get clarity on your business – who your audience is and what you are offering them.
Design an irresistible offer that makes your product or service the only obvious choice.
Find your voice and identify what makes you stand out from your competitors.
Break conventional thinking, programming and poor communication.
Have as many brilliant ideas as the best Ad Men On the Planet
Become amazingly persuasive by using covert and overt suggestions in your pitch that your audience will never be able to identify
How to make your communication alive, interesting and fun by putting pictures in your clients head.
Create anchor phrases that will stay with your customers long after you are gone
How to make your pitch sparkle with analogies, metaphor, stories and images!
The 3 Ways to pitch – master the chronology, direct and hourglass methods
What to change when pitching to groups versus individuals – mass communication requires a completely different approach to individual communication.
Master how to think on your feet so that you can read your client and continuously change your pitch as and when needed
Gain the ability to reach inside the world view of your audience and place your solution as their only viable option
Get the pitching state so that you are in command and control of the situation – it’s that take it or leave it attitude that helps win pitches
How to talk to competitors at the pitch, what to say to them – you could even make your competitors your customers!
Pitching rules when in a team – what to do if pitching as part of a team
How to adjust the environment that you are put in.
And more…
