Melissa Griffin – Email List Academy

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Melissa Griffin – Email List Academy
Email List Academy

A customized, 90-day system for online creators who want to massively grow their email list, increase engagement, and master the power of email marketing
When I ask my 200,000+ subscribers what their main business goal is, I get answers like…
Now, the dollar amount people give varies from “$1,000 a month” all the way up to multiple six figures.
But the sentiment is the same. People want to make money from their blogs and businesses… and they want to change their lives.
And if you’re reading this page, I have a hunch that you’re on the same page.

Well, allow me to let you in on a little secret…

Your email list is your biggest asset as a business owner

Trust me – I went from earning less than $30,000 a year at an exhausting full-time job…
…to a seven-figure business. In just 3 years.
(And it wasn’t because I’m any smarter, more experienced, or harder working than you!)
I was able to grow my business so quickly because I learned a system to grow my email list…
…build a relationship with my subscribers…
…and make sales through email marketing.
I’ll share more about my story in a minute – but first…

I want to get an idea of where you’re at right now.
Any of this sound like you…?

You’ve been working at this business thing for a minute now, but you’re having trouble growing your email list.
Or maybe you’re brand new in business, and you’ve heard email is important… but how the heck do you even get started? (Hellooooo tech nightmare!)
You’ve found some list-building strategies… but either they’re confusing and overwhelming, or you just can’t stay consistent with it (especially since, when you do try them, they don’t seem to work as well as you expected).
You know you should be sending things to your email list (even if it’s super tiny)… but you’re not sure what to write – and you just can’t seem to find time to sit down and make it a priority.
You see other people’s blogs and businesses take off as their lists grow… and you wonder, “What are they doing that I’m not???”

Yeah. I get it. I’ve been there.

And I’ve taught thousands of entrepreneurs who’ve been stuck in the same spot.
But guess what?

There’s a way… a customized system… to finally see the list growth you want.
Just Imagine…

…Finally hitting the coveted “1,000 subscribers” benchmark and feeling confident launching your first product.
…No longer feeling like you’re creating content that disappears into thin air…because now you have a list of subscribers who eat up your blog posts and buy your products.
…No more struggling with social media algorithms – and instead being able to pop into your audience’s inbox whenever you want to.
…Getting heartfelt responses to the emails you write from people who are obsessed with what you create in the world.
…Seeing notifications on your phone for new sales that came in from an email you sent to your list.

Sound too good to be true?

After all, can your email list really make that big of a difference in your income?

Short answer?

Yes

Allow me to show you exactly how the size of your email list can DIRECTLY impact your revenue…
The Interactive Email-to-Income Formula

The equation below is fully interactive! Just plug in your list-size goal and the current (or future) price of your product to see how much income you stand to make. Play around with a bigger list size or higher product price to see what’s possible as you grow your email list!
(Keep in mind: average email conversion rates are about 2%).
know — what ?

How the email-to-income formula works:

The industry average is that 1-3% of your subscribers will buy your product or service.

(Just to keep the math easy, I’m using the average estimate of 2% in the equation above.)

Let’s say you have 1,000 people on your list, and your product costs $300.

1,000 x 2% = 20 buyers
20 buyers x $300 product = $6,000 in sales

Now, what if you have 5,000 subscribers and send an email about that same $300 product?

5,000 x 2% = 100 buyers
100 buyers x $300 product = $30,000 in sales

You can see how exciting this is, right?

Because the more you grow your email list, the more you grow your income, too! This is exactly what I’ve experienced in my own business, and what you can expect to happen in yours.
But here’s what you need to keep in mind:
Not all email lists are created the same.

And to get results like the ones above (or even better!) you need to have a game plan in place to grow your list with the RIGHT people, engage with them in, and send emails that convert.
Spoiler Alert…

There is no one-size-fits-all way to grow your email list and master email marketing.

And if you try to grow your email list in a way that’s not aligned with your unique personality type, then you won’t be able to grow your email list as quickly as other people (or at all!).
Ever see those people whose businesses seem to take off over night? THIS is what they know that most people don’t: that the more you lead with your authentic personality (instead of trying to create a business just like everyone else), the more people will resonate with you…causing your business to thrive.

That’s why Email List Academy is different from every other email marketing course out there…

You’ll start the course by taking my proprietary List-Building Personality Type Quiz to discover the unique way that YOU should grow your email list, based on your natural personality and strengths.
Then, throughout the course, you’ll get special step-by-step videos and worksheets specifically for your List-Building Personality Type to show you how to grow your email list in a way that is FUN, effortless, and utilizes your natural skills (instead of forcing you to use strategies that don’t resonate with you).

Email List Academy is a totally customized experience, just for you!

Growing and engaging with your email list works SO much better when you’re using a customized game plan that fits YOU instead of trying to copy strategies that may have worked for someone else, but wouldn’t be the best fit for your personality or skills.
Your list-building strategies should be just as unique as you are.
At this point, you might be wondering…

“But what about Instagram and Facebook?
Can’t I grow my following there instead of through email?”

Not-So-Harsh Truth: You don’t own Instagram or Twitter or Facebook.

Even if you get more followers on Instagram, unless you get those visitors on your email list, you don’t really have control over your business or following. Ouch.

Social media platforms can (and have) changed their policies and algorithms with ZERO notice, making it harder for you to reach the audience you’ve worked your butt off to build. (And I have friends who’ve taken HUGE revenue hits on days where these social media platforms have blackouts, algorithm changes, or close down altogether…remember Vine?!)

Frustrating = Understatement.

But with your email list you control EVERYTHING! And that list isn’t going ANYWHERE. So, even if Instagram changes their site so that only three people ever see your posts, you’ll still have an email list full of dedicated followers who read your emails and buy from your sales funnels.

Of everything you could be focusing on in your biz, your email list gives you the most freedom and control.

And instead of having to churn out brand new content everyday for social media, you can create automated email sequences and have them run on autopilot. You’re still building an engaged community (oftentimes, more engaged!), but in less time.

(I also firmly believe that receiving an email is endlessly more personal than reading an Instagram post.)

Here’s what it boils down to…

You can have hundreds of thousands of followers on social media and STILL be struggling to make ends meet.

But if you have even just 1,000 subscribers on your email list

there’s no reason you wouldn’t be able to make a full-time income.

Your income is directly correlated to how many people are on your list.

And that impacts how much freedom you have. Go on a trip, sleep in until 10am, close up shop early to spend the rest of the day with your kids… whatever freedom looks like to you, your email list will be able to give that to you.

Okay, great. Now the big question is…
Introducing…

Email List Academy

A customized, 90-day system for the online creator who wants to build an engaged email list, grow their business, and live life on their own terms.
In Email List Academy, you’ll get the exact strategies I’ve used and steps I’ve taken to grow my email list to over 200,000 engaged subscribers.
And the best part?

It’s a step-by-step system that gives you the right tasks,

in the right order, on a week-by-week and day-by-day basis.

(Read: not just “a bunch of random, outdated strategies.”)

Plus, Email List Academy isn’t JUST an online course — it’s a customized system. You’ll start by taking my proprietary List-Building Personality Quiz to discover your specific List-Building Personality Type. Then, throughout the program, I’ll share specific strategies, tips, and advice just for people with your type!
Gone are the days of “one size fits all” list-building advice. ELA is a truly custom experience, because I believe that when you use strategies that align with your unique personality and strengths, you get FAR better results.
ELA CASE STUDY:
Here’s what I’m teaching you during your 90 days in Email List Academy:
Nail the Foundation

You’ll hit the ground running by learning WHY your email list is so important, developing your first lead magnet, creating a landing page, and engaging with your subscribers using my coveted Nurture Sequence.
Skyrocket Your List Growth

Hold onto your hat. It’s time to rev up your list-building engine and start skyrocketing your email list results. (But don’t worry – I guide you through it all, step by step.)
Master Engagement and Sales

Now that you’ve got the systems in place to build your list, let’s shift focus to boosting your email list and turning it into an automatic sales machine.
Hang on.

Let me highlight something for you.

Yep, you’re going to learn a LOT inside of ELA.

But here’s the thing… all of that material that you’re going to learn?

I’m not just throwing it at you and saying, “Here you go! Good luck piecing it all together!”

Nope. Remember…

I’m giving it to you as a step-by-step WEEKLY SYSTEM.
Which means I’ve got the entire game plan for which tasks you should do, in what order, week-by-week and day-by-day. It’s the opposite of overwhelming. It’s meant to be EASY and totally foolproof.
Before joining Email List Academy I’d been stuck at 250 subscribers for 2 years. Then I followed ELA’s strategies to create a super niche quiz for my audience and got over 400 new subscribers in just a month! I’ve more than doubled my email list to 650, already sold $500 of services and signed up a high ticket client too, just through the powerful freebie!

– PRASHA
I’m not new to online business, but I’d surrendered to the fact that list building was a painful, slow process until I enrolled in Email List Academy. My list is now growing in the double digits every day and the best part is that most of it is on autopilot thanks to Melyssa’s strategies.

– COURTNEY
Email List Academy helped me understand how to grow my list faster than ever. I already got over 900 subscribers! And now, I get around 10 to 30 subscribers every day. I’ve even had some days where 50+ people have subscribed! The best part is that it hasn’t required a ridiculous amount of effort on my part. I just post new content on my blog about once a week and use the strategies in the course, and it works like a charm!

– JORDEN
“What about Bonuses?” you say?

YES. YES, YOU SHALL HAVE THOSE, TOO.
Attract Your Ideal Audience

(Bonus Workbook)

With the Attract Your Ideal Audience bonus workbook you’ll get total clarity around where those dreamy future friends and customers are spending their time online. From there, you’ll create a game plan designed to make reaching those hearts and minds and getting them on your email list a piece of gluten-free chocolate cake.
How To Organically Grow Your Traffic Masterclass
In this bonus masterclass, you’ll learn how to grow your own organic traffic strategy to get more subscribers, more sales, and more visibility. Being able to generate organic traffic is the creme de la creme for growing your online business quickly AND the best part is, it’s free!
How to Grow Your List With Free Publicity

(Bonus Workshop)

In this bonus workshop with publicity expert, Susie Moore, you’ll get the strategies and inspiration you need to create consistent visibility, a constant influx of new and engaged subscribers, increased sales, brag-worthy brands to add to the ‘as seen on’ section on your website, and so much more.
Before taking this course, I had no email list, no freebie, and no strategy. That’s when I met Melyssa and instantly loved her bubbly and approachable personality. When I went through the course I realized I needed to take action on the strategies, and so I did! I went from 0 to 850 subscribers! From ONE opt-in only. If you want to grow your business, please take the course, implement the strategies, and watch your list grow while you sleep!

– ALORA
My email list is now growing ridiculously fast – around 30 to 60 signups a day since taking the course. Setting up an indoctrination series of emails has improved email open rates and subscribers are actually responding to the emails, thanking me for the freebies and offering feedback about their struggles. Thank you, Melyssa, for all your help!

– TRACEY
After taking Email List Academy, I launched my webinar registration page and 51 people signed up within a couple of hours and my mailbox doesn’t stop buzzing with notifications. My Instagram account is taking off like crazy (+800 followers in 3 weeks) and I get sales calls everyday either from my emails or Instagram. I have never felt more aligned with my business and I made $7000 in 3 days after hosting my second webinar!

– CHARLOTTE
Your Investment

Working with me one-on-one costs $10,000 at minimum.

But I truly believe that entrepreneurs have the power to change the world (and it starts with changing our own lives).

The only problem is – building your list is often the #1 thing that’s stopping you from making the kind of impact and income that’s truly possible.

And Email List Academy is the exact course to help you with that.

It’s knowing how to set up your list, forms, landing pages, and opt-in incentives so that your visitors can’t help but join your list.
It’s knowing how to get more visitors to see those forms, landing pages and opt-in incentives in the first place.
It’s being able to nurture your relationship with your new subscribers (or reengage existing subscribers), so they become your biggest fans.
It’s gently, respectfully, and effectively getting them to say yes to your courses, products, and services – so you can finally move the needle in your bank account and start living the dream life you started this business for.

That’s why my intention is to make this EASY for you.
ELA CASE STUDY:

AURELIA | PHILOSOPHY OF YUM

“Before I joined Melyssa’s course, I remember crying to my husband because no one seemed interested in what I had to say. I really felt like I was missing something. I soon realized that what I was missing were solid strategies (it wasn’t because I wasn’t good enough). After following Melyssa’s advice, I started receiving dramatic results. My list grew from 160 subscribers to 5000, and I started getting tons of replies to my weekly emails about how much my words meant to them. Every month, I could now see my list of subscribers going up and up! And because I had such an engaged email list, when I launched my online course (in a tiny niche), I made $20,000 in 1 week! It was unreal, and I still can’t believe it. My life has completely changed since implementing her strategies.”
I chose to enroll in Melyssa’s course because she seemed like a great teacher, and she provided me the knowledge I needed to build my email list. I grew my email list from 0-900 subscribers using the strategies in the course. The course helped me feel confident in all aspects of online marketing and I know exactly what I need to do to create a profitable online business! If you’re on the fence about enrolling, know that the course will give you a solid understanding of email marketing.

– NICK
I had a super small list when I first started of about 160-200 people. I was confused about how to create opt-ins and special automations, so my list stayed the same size – until I met Melyssa.
I’ve learned so much about opt-ins, funnels, creating a resource library, and more…which has resulted in tons of subscribers joining my list. Thanks to Melyssa’s list-building strategies, I was able to set up a system to nurture and build trust with my audience, and create email automation funnels for both freebies and trainings. ELA is honestly one of the best investments I made.

– ASHLEY
Your Bonuses
I might have gotten a teensy bit bonus-happy with this program, ha! But it’s because I want you to have EVERYTHING you need to hit your list-building goals. So whether you’ve already got a small email list growing or want a new boost of growth…these special bonuses will help you finally create that engaged list of raving fans that then turn into customers.
BONUS #1

Attract Your Ideal Audience Workbook

There are 7 billion people on the planet. So where the heck are all of your dream clients and customers hanging out and HOW do you get them into your world?
With the Attract Your Ideal Audience bonus workbook you’ll get total clarity around where those dreamy future friends and customers are spending their time online. From there, you’ll create a game plan designed to make reaching those hearts and minds and getting them on your email list a piece of gluten-free chocolate cake.
BONUS #2

How To Organically Grow Your Traffic Masterclass

Mmm mmm mmm organic goodness doesn’t just come in the form of crunchy carrots and that irresistible granola from the Farmer’s Market. It’s also the key to getting eyeballs on your work and more leads on your email list.
In fact, being able to generate organic traffic is the creme de la creme for growing your online business quickly AND the best part is, it’s free! (There’s a time and a place for Facebook ads but nothing beats free traffic).
In this bonus masterclass, you’ll learn how to grow your own organic traffic strategy to get more subscribers, more sales, and more visibility.
BONUS #3

How to Grow Your List with Free Publicity

If you’re anything like I used to be, these 2 letters make you wanna hide under your desk just a little… PR.
But PR when done right, is powerful. And it doesn’t have to feel spammy or inauthentic either. You can get free visibility boosting PR simply by contributing your brilliance to other people’s platforms. Sounds easy, right? That’s because it is, especially once you’ve got this bonus tucked into your back pocket.
This workshop with my dear friend and publicity expert, Susie Moore will give you everything you need to confidently:
… put yourself out there and pitch your ideas from a place of value (so you never feel scuzzy or wierd about reaching out to other online entrepreneurs).
… get featured on the “big deal” websites and podcasts your ideal clients and customers are paying attention to.
… bask in the positive ripple effect that comes from cultivating consistent visibility — a constant influx of new and engaged subscribers, increased sales, brag-worthy brands to add to the ‘as seen on’ section on your website, and so much more.
So who am I, anyway?

And how did I figure out this system?
Hi. I’m your teacher, Melyssa Griffin!

And lest all these photos of happy, sunny me, playing in a happy, sunny workspace lead you to believe otherwise…

…I haven’t always had a successful business.

Just a few years ago, I was living in a 300-square-foot studio apartment. On a $30K/year income. From a soul-sucking day job where I didn’t feel valued.

And things.were.rough.

I remember ending each workday, feeling utterly deflated and defeated.

I remember discreetly checking my bank account while standing in checkout lines just to make sure my card wouldn’t get declined.

I remember starting an online business, hoping against all hope that I’d be able to use it to turn my life around.

At first, it felt like creating a successful business was a luxury afforded to only a few select people. (And I conveniently wasn’t one of them.)

But then, when I had a mere 109 people on my email list, I sent out an email that briefly mentioned I was taking on new clients (this was back when I was a freelance graphic designer).

I was shocked when I got 2 new clients from that email –

which was worth almost $1,500 to me at the time

I remember thinking, “Whoa. That was…easy.”
After months of struggling to get clients on social media and my blog, sending an email seemed to do all the work in a matter of minutes.

I felt like I was onto something, so I doubled down on growing my email list.

By the time I was ready to launch my first online course, I had a few thousand people on my list. I wasn’t sure what to expect. The course price was less than $200, so I was hoping to make at least a couple thousand dollars from it.

That very first online course brought in $25,000 in revenue in one month – just from sending out a few emails.
Within a year, I grew my email list to over 35,000 subscribers, quit my day job to run my business full time from anywhere in the world, and was making high six figures.

Within four years, I had a multi-million dollar business.
And the #1 thing that got me there?

My email list.

And the #1 thing that grew my email list?

Well. Truth is, there’s not just one single thing.

Because, in order to see that kind of crazy growth without burning out, I had to develop a system.

An automated system that I can quickly and easily plug-n-play and rinse-n-repeat over and over again.

A system that doesn’t feel salesy or slimy or fake – but that actually builds trust and rapport with my readers.

A system that capitalizes on MY unique strengths and personality, instead of trying to follow everyone else’s tactics.

Yeah. I’m giving you THAT system.

In Email List Academy.

And I can’t wait to share it with you.
Before Melyssa, I had an email account but my list was at zero subscribers. I had spent time researching different list-growing strategies, but what I was reading wasn’t giving me step by step instructions on how to implement the strategies. This course has provided me with the guidance and accountability I needed to implement different strategies, and start seeing amazing results to my email list growth. I am now getting new subscribers every single day. I know that as I implement more and more of the strategies taught, my email list will start growing even more rapidly. I couldn’t have done it without Melyssa.

– KRISTEN LEIGH
I purchased the course a few months ago, and I have already started using some of the course material…and it has been working like gangbusters. 52% of my email subscribers have been generated from ONE strategy I’ve used from ELA! I can’t thank you enough for sharing that strategy in the course. Thank you for creating this course, it has been a true eye-opener for me.

– JARED
After completing Email List Academy, you’ll…

Have 1,000 new subscribers who are gnawing at the bit to open your emails, send thoughtful replies, and buy your products or services.
Finally stop feeling like a “fraud,” because now you have hundreds (or thousands!) of people who LOVE what you create and open all of your emails.
Have all of the most important email sequences totally set up to run on autopilot, so that you can have an email list that’s engaged and ready to buy from you.
No longer feel mystified by the technology that goes into running and growing your email list because Email List Academy will teach you everything you need to know, step-by-step.
Finally understand what makes YOU different online and know how to utilize your unique strengths and personality to not only grow your email list, but to maximize all your business efforts.

Truly, my hope for you is that Email List Academy empowers you to make the IMPACT you were born to make on this planet.

So in case you’re feeling nervous, remember how many lives will be changed and bettered because of YOU…if only those people were in your community.

If you’re ready to make a difference…that leads you to more income…and makes your life and the world a better place…

…then join us in Email List Academy today.
Before I joined Melyssa’s course, I remember crying to my husband because no one seemed interested in what I had to say. I really felt like I was missing something. I soon realized that what I was missing was solid strategies (not because I wasn’t good enough). After joining Melyssa’s program, I started receiving dramatic results. My list grew from 160 subscribers to 5000, and I started getting tons of replies to my weekly emails about how much it meant to them. Every month, I can now see my chart of subscribers going up and up! And because I had such an engaged email list, when I launched my first online course, I made $20k in 1 week! It was unreal, and I still can’t believe it. My life has completely changed since implementing her strategies.

– AURELI