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Megan Auman – How to Make a Living Selling What You Make

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Megan Auman – How to Make a Living Selling What You Make

41 Video lessons in HD
19h 58m of class content
Exclusive bonus content

LESSONS
SESSION 1

1. Class Introduction

2. Define Your Big Goals: What Gets You Out Of Bed?

3. Finding YOUR Ideal Number

4. How Much Should You Pay Yourself An Hour?

5. Who Is The Ideal Customer For Your Products?

6. What Is Your Customer Willing To Pay?

7. Pricing Your Products For Profit

8. Where Does Your Brand Need Work?

9. What Are The Strengths And Weaknesses Of Your Products?

10. What Makes You A Great Business Owner?

11. What Should Your Product Be Now?

12. Bonuses W/ Purchase

13. Bonus W/ Purchase: Your MAL # (Ideal #) In Detail

14. Bonus With Purchase: Testing Customer Profiles Using Facebook Ads
SESSION 2

15. Live Check In

16. Shift Your Money Mindset

17. How To Finance Your Business

18. Are You Ready To Crowdfund?

19. Analyze Business Opportunities

20. Test The Market By Entering With A BANG

21. Plan Your First Big Sales Event

22. Market And Promote Your Event: How To Build Buzz

23. Make Your Event A Success

24. Analyze And Move Forward

25. Bonus With Purchase: Calculating ROI
SESSION 3

26. Evolve Your Product Line

27. Create A Production Strategy

28. Plan For Growth And Future Revenue Streams

29. Your Big Business Vision

30. Draft Your Daily And Monthly Action Plan

31. Keep The Momentum Going

32. Live Check-In – Finale

33. Bonus With Purchase: Adjusting Your MAL # With Employees And Contractors

34. Free Bonus: Student Interviews – Catherine Utschig

35. Free Bonus: Student Interviews – Christine Herrin

36. Free Bonus: Student Interviews – Holly Tanner Straus

37. Free Bonus: Student Interviews – Joy Jenkins

38. Free Bonus: Student Interviews – Leah Drapkin

39. Free Bonus: Student Interviews – Lisa Jones

40. Free Bonus: Student Interviews – Monica Jacquay

41. Free Bonus: Student Interviews – Richelle
CLASS DESCRIPTION
The Comprehensive Guide To A Sustainable Business
It’s common for a crafter to get inspired and pour time and money into launching a creative business idea that they “just know” will be a hit only to discover that there isn’t much of a market for the business they envisioned. But it doesn’t have to be that way – there are specific actions you can take to ensure even the most creative endeavor makes money right away and doesn’t flop.
How to Make a Living Selling What You Make is your complete guide to building a thriving handmade business. Megan Auman is a maker and educator who has built a multi-faceted business around her passion for great design. Her jewelry line is sold in stores across the US and in this bootcamp she’ll teach you the recipe to her success.
You’ll learn how to:

Generate revenue from the beginning while balancing longer-term growth
Find the best and worst revenue streams for your products
Set targets, create profitable pricing, and evaluate market demand
Deepen your product line and build your brand
Grow your email list and use social media for long-term growth
Develop production strategies as you start creating more product

This course includes a comprehensive workbook with exercises and activities designed to propel you through the lessons and position your business for sustainable success.
Megan will help you develop your business idea so you don’t waste time and money on projects that don’t pencil. She’ll also share insights on what to do once your business is up and running. She’ll coach you through best practices for hiring, outsourcing, and planning for the long haul. You’ll walk away confident that you can develop and stick with a business plan that won’t have you tied to a day job or pouring money into a project that doesn’t pay. How to Make a Living Selling What You Make will set you up to earn a serious income by doing what you love.
MEGAN AUMAN
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.