Matthew Brandt – Product analytics

Through real-world examples, case studies and a look at what not to do, this course will teach you how to make product analytics a core competency and driver of growth at your company.Purchase Matthew Brandt – Product analytics courses at here with PRICE $899 $109Matthew Brandt – Product analyticsHow do you turn product insights into action?It’s all about gathering, measuring, analyzing and communicating product milestones so your company can make data-driven decisions.Get Matthew Brandt – Product analytics downloadThrough real-world examples, case studies and a look at what not to do, this course will teach you how to make product analytics a core competency and driver of growth at your company.Introduction videoThis video file cannot be played.(Error Code: 102630)After 8 sessions, you’ll:Be a master of collecting and analyzing product-level data accuratelyUnderstand how to implement and track important product metricsKnow how to compare multiple segments of users with distinct traits and consolidate data from multiple users into single profilesBe a pro at applying useful Google Sheets functions like VLOOKUP and COUNTIF and clustering data as well as apply common MySQL arguments such as COUNT, LIKE and CASEBenefitsGoogle Analytics. Mixpanel. Adobe Analytics.We’ve all heard of them — they’re great for websites and apps with predefined goals and metrics.But your product is much more complex and often lacks clear targets or paths to success.This course will demystify your product data and teach you the methods and techniques you need to turn that data into actionable insights.Marianne M.Digital Marketer @ Right Brain AgencyUSI feel so much more confident in analysis and optimization after taking CXL’s courses.I learn practical techniques that are applicable to any business from the best in class.Anthony T.Excellence Manager @ SpotahomeSpainUsing the techniques and strategies in CXL, I now have a method and foundation to support my work.It gives me the confidence to believe I am moving in the right direction, that I am investing my time effectively and efficiently (AKA not guessing anymore).Bjørn S.CMO @ TrendhimDenmarkI thought I was quite proficient at analytics, but taking this course was a huge, well-deserved slice of humble pie.It took me from the top of mount stupid, down into the valley of despair, and across to the foothills of the slope of enlightenment. Worth the time.This course is right for you if……you’re a Product Owner and need to understand more about your product…you’re an Analyst in a product-driven organization…you’re a UX Researcher and want to understand more about the productThis course is probably not for you if……you have no experience with traditional web analytics…you already have 2+ years of experience in Product Analytics…you’re not working with a productSkills you should have before taking this courseSome familiarity with data collection, data storage (databases)Good knowledge of common analytics tools such as Google Analytics, Kissmetrics, Webtrekk, Adobe AnalyticsExperience using a web product (e.g. Trello, Dropbox, Salesforce, etc.)Sneak preview: Lesson 1Introduction to product analyticsEnter your email to view this video:I agree to receive email updates.About your instructor, Matthew BrandtA digital analyst for more than six years, Matthew has done end-to-end analytics for over 50 companies from the ground up by tracking concepts, overseeing implementations, building reporting and performing analyses of the data collected.The last 2 years Matthew has been delivering deep insights to all different departments and teams of a SaaS-company with a web-based accounting product. In this process he has helped improve trial signup and trial to sale conversion rates, leverage onboarding to give users a faster time-to-value, reduce customer support requests and improve product development through precise data and insights.Your full course curriculumProduct analytics1Introduction to product analyticsThis class is about getting familiar with product analytics and its associated terms, common questions and pitfalls, as well as differences to other types of analytics (such as web analytics). You’ll also learn about what the difference is between a “classic” website and a web product.Topics covered:Product analytics definitionDifferences between product and “classic” web analyticsCommon questions and mistakes2Data collection done right3Analysis tools4Core metrics5User & cohort analysis6Common questions & challenges7Reporting on and monitoring product metrics8Tie it all togetherShow off your new skills: Get a certificate of completionOnce the course is over, pass a test to earn a CXL certification.Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.Get Matthew Brandt – Product analytics downloadPurchase Matthew Brandt – Product analytics courses at here with PRICE $899 $109