Matt Kepnes – The Business of Travel Blogging
My name is Matthew Kepnes and I’ve been running the website Nomadic Matt since 2008. Like you, I didn’t know where to begin or have any technical skills. I had no background in writing, technology, or marketing. I just knew I liked to travel – and wanted to find a way to keep doing it.
Now, eleven years later, my website has become the top travel blog in the world, with over 1.3 million visitors per month, a 280,000+ person email list, seven employees, and revenue in the high six figures. I wrote a New York Times bestseller and even started a conference.
Online we all start at zero.
I know exactly where you are because I’ve been there too.
There is a seemingly endless pool of travel blogs out there.
Each day, it seems hundreds of people think, “Hey, I travel, so I’m going to start a blog and try to make a living out of this.”
But, while there are plenty of blogs, there are not a lot of well-run blogs — which gives you the opportunity to leap past your competition and create something big and influential that stands the test of time.
Imagine being able to share your travel tips, set your own schedule, travel wherever (and whenever) you want, inspire others – and get paid to do it.
I created this course because I firmly believe there is plenty of room for new, quality blogs. There is never a bad time to create something awesome.
This course gives you everything I know about blogging.
It is your toolkit to success.
The Brutal Truth Why Most Bloggers Fail
Most bloggers fail because they give up.
They expect great riches and fame right away, and when it doesn’t happen, they blame “the system”, throw up their hands, and give up. They say “I can’t” instead of “What can I do today that will make this website a little better than everyone else’s?”
People find reasons to quit. They blame a lack of time or technical skills.
I see it all the time.
People with great ideas but without the support system they need.
Because I had teachers who helped me put the pieces together and support me when I was ready to give up.
Success is more than just finding information online. It’s about knowing how to put it together, having the right mindset, and knowing how to create a strategy.
It’s about not being like everyone else and quitting.
I know how hard it can be to blog on your own and feel no one can understand you or offer you help. I know all about the mental game of blogging.
When you sign up for this course, I’m going to give you personal advice and feedback throughout this course.
I’m going to be your mentor. I will be there to answer questions, provide encouragement, and read your work.
Moreover, we have a community of thousands of students in our Facebook group to help you too. You are only strong as your network – and with this course, you’ll get a network of thousands to lift you up and keep you going.
This 10-week program will help you:
Start your blog right away
Master the technical skills you need for success
Create a lasting brand that people will remember
Write content people want to read and share
Optimize your website and rank high in search engines
Crush it on social media so you can gain thousands of followers
Get press coverage and become a source for writers
Grow your email list
Make enough money to support yourself!
You’ll go behind the scenes of how I run my website with video tutorials, screenshots, and step-by-step breakdowns that will help you leap past the thousands of other blogs out there.
With monthly webinars, Q&As, and tech support, I’ll guide you through the process, answer any questions, and be there to support you every step of the way.
I’m not here to take your money and just say, “OK, here’s the information. Have fun!” I am here to be your mentor and walk you through the entire blogging process.
Think of me as your training wheels.
This program is built to help you avoid the rookie mistakes that cause most people to fail by getting you to take consistent action and turn your blog into a profitable business that makes a difference.
What’s in This Course? Here’s Our Syllabus!
Week 1: Setting Up & Getting Started
— How to install, set up, and optimize your website
— The story of Nomadic Matt: lessons and failures
— Decide the perfect blog name and niche
Week 2: Building a Brand
— How to create your brand and strategy
— How to design a beautiful website (with examples)
Week 3: Writing & Content Creation
— How to write engaging content
— Self-edit like a professional (and grammar dos and don’ts)
— How to write viral content (and promote it properly)
Week 4: Social Media Success
— Succeed on social media and grow your community
Week 5: Networking
— How to successfully network with bloggers and get featured on larger websites as well as major media
Week 6: Mastering Search
— How to make your site SEO friendly & rank high in Google
— Advanced SEO techniques
Week 7: Newsletters
— How to set up newsletters & get sign-ups
— What content to include in your newsletter
— How to sell products in your newsletter
Week 8: Affiliate Marketing
— How to master affiliate marketing without selling out
Week 9: Creating Your Own Products
— How to create and sell digital products
Week 10: Partnering with Brands
— Work with PR and brands and tourism boards the right way
3 Excuses That Hold People Back
Have you ever said any of the following:
“I don’t have enough time.”
There’s never going to be a moment when you have enough time. If you wait for the perfect moment to start your blog, you’ll be waiting forever. And always be wondering “what if…”
Our lives seem to become busier each day. “There’s never enough time!” we scream. When you sign up for this course, one of the first things we teach you is time management. I show you the techniques I’ve learned over the years to balance my schedule and life so you can stop saying “there’s not enough time.”
“I don’t have a lot of money, and this course costs a lot.”
For a new blogger, spending a couple hundred dollars on a course is not the easiest thing in the world. I remember when I started blogging and was making zero money. But what is your time worth? If you don’t have a lot of time, probably a lot. Would you rather waste it, or pay to get the right information so you can save time, work smarter, and start earning quicker?
Everything has an opportunity cost, including your limited time. You could spend weeks and months learning this on your own, breaking your website, and beating your head against the wall, wondering why no one is reading and why you aren’t making more. Or you can take a deep breath, purchase this course, avoid all of that, and let me help you make 10x more money than this course costs.
“There’s free information online.”
If all someone needed was the information, wouldn’t everyone be a wild success? Why would we need doctors when we have WebMD? Mechanics when we have YouTube? Universities when you have a podcast? I could read a book on gardening, but that doesn’t mean I’d be a world-class gardener.
No, you need more than information. You need someone who can make sense of that information. Someone who can guide you, answer your questions, give advice, help you problem-solve and distill all this information, and speed up your success.
I spend hours each day reading, digesting, collecting, and testing the best material — and discarding the worst — on earning more. It would take you thousands of hours to replicate what I’ve done. There’s been a lot of trial and error that has gotten me where I am today. And I didn’t do it myself. I had mentors. I had people help me figure out what was useful. No one rises to the top alone.
If you’re a time-starved person, spending weeks or months sorting through the free information online is not the best use of your time — and it’s going to cause you to make lots of mistakes. Wouldn’t you rather cut to the chase so you don’t waste your time?
Frequently Asked Questions
How is this course structured?
This course is unit based. Each week, you’ll get one new unit sent to you — and you’ll always be able to access previous units and lessons. You can try out the course for 30 days.
Can I jump ahead?
Each unit is meant to be worked on and focused on individually. I can tell you after ten years of blogging that you simply can’t digest all this information in a short amount of time. Between all the lessons, tasks, webinars, and interviews, you’ll find the structure helpful in avoiding being overwhelmed.
I don’t have a lot of time. Is this course right for me?
This course is meant to be completed at your own pace. There’s no weekly time limit. Go as fast or slowly as you want. Take your time on each lesson. There is no rush. You have lifetime access to all the material and any future updates.
What if I get really confused or stuck?
We’re here to be your mentors. You can email us as often you as you need to and we’ll help troubleshoot your problems. We want you to succeed, not be confused.
How often do I need to travel to make this work?
You don’t need to travel all the time. If you aren’t exploring the world, explore your backyard. You can blog about your local area. As long as you have some travel experience, a passion, and take at least one trip a year, I can show you how to make it work.
How often is this course updated?
This course is updated twice a year to make sure all our information is up to date and cutting edge. Everytime I try and perfect a new technique, it goes in this course. Our last update was March 2019.
I already have some blogging experience. Is this course for me?
Even those with experience will benefit from the advanced SEO tips, monetization strategies, and expert interviews. Experienced bloggers will get a lot out of the expert interviews, detailed newsletter strategies, and marketing tips. You’ll definitely be able to expand your audience and grow your income. This course will teach you the advanced SEO, marketing, email segmentation, and analytics no other travel blogging course has in one place (or most blogging courses don’t). If you’re looking to build sustainable business with your blog, you’re in the right place.
How do I know the experts are good?
The interviewees are leading blogging experts who together earn over $10 million per year. They are people I learn from and want you to learn from too. You can Google them if you don’t believe me.
I’m not very technical. Will I understand the material?
That’s OK. We don’t expect you to be. This is a learning process, and we will teach you all the technical skills you need to know. Our tech guru Chris will be there to help solve any problem and explain things to you! You break it, we fix it!
How long is each expert interview?
Each interview is between 45 minutes and one hour.
Is my payment secure?
We collect payments via the 256-bit encryption payment provider Stripe. Our website and your payment are secure, so no one takes your data! We know how important this is!
If I don’t like the course, can I get a refund?
Yes. I’m fully committed to helping you improve your blog and become a success. You can test-drive the course for 30 days, read the material, listen to the webinars and interviews, and check out the case studies. If you do the work and don’t feel the course is good or will improve your blog, I’ll happily refund 100% of your money.
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