Marketing Sherpa – Search Marketing Benchmark Guide 2009

(Download available within 1-2 hours)MarketingSherpa’s Search Marketing Benchmark Guide 2009 is the fifth annual edition, and has been completely re-researched and rewritten to accurately reflect today’s search marketing landscape.Marketing Sherpa – Search Marketing Benchmark Guide 2009Practical fact-based search marketing data on what works and what doesn’t. Essential for search marketing (PPC & SEO) budget planningSearch Marketing Benchmark Guide 20091,928 search marketers surveyed170 charts and 45 tables12 eyetracking heatmaps6 real-world Case StudiesStats on costs per click, conversion rates,SEO vs. PPC, and moreGrowth rates and ROI of search marketing vs.other marketing tacticsROI of geotargeting and local searchPlus, two new Special Reports:The Branding Effect of Search AdvertisingHeatmapping Baidu to Understand Chinese SERP ViewingA little-known fact among marketers is that spending on search accounts for half of all dollars spent on online marketing. With the search marketing industry expanding nearly 30% globally (even with the slowing economy) – fact, tactics and trends change rapidly. Don’t assume that today’s information is the same as last year’s – it’s not!MarketingSherpa’s Search Marketing Benchmark Guide 2009 is the fifth annual edition, and has been completely re-researched and rewritten to accurately reflect today’s search marketing landscape. This real data can only help companies better plan budgets and forecast results.New Research HighlightsNearly 2,000 search marketers were surveyed to provide the top 5 insights for 2009.Find out:The impact of analytical tools on search budgeting strategiesHow search advertising affects brand metricsImpact of mobile search, geotargeting, and local search on localbusiness marketsEffect of new analytics tools on the industryWhat analytics are critical to follow to improve campaign performanceMarketingSherpa’s Benchmark Guide has relevant data for small, medium and large B-to-B and B-to-C companies.Real-life results based on varying budgets and testsHow the world searches and shopsTactical spending changes for 2009Trends of online advertising in relation to traditional marketingThe relationship between SEO and Public RelationsRatings of the top search propertiesThe real issues of click fraudHow search ROI stacks up against other marketingThe true averages of CPC in the major search enginesThe 2009 edition is our biggest ever, with 170 charts, 45 tables, 12 heatmaps and analysis that can help you:Evaluate your budgets in relation to current economic conditionsJustify and defend your PPC and SEO budgetsDetermine economics of outsourcing vs. in-house search operationsForecast results – including clicks, conversion and costs – moreaccuratelyDiscover practical tips on measurementSelect result-driven SEM testsDetermine click fraudTrain new staff more easilyYour new Benchmark Guide includes two Special Reports:Special Report 1: The Branding Effect of Search AdvertisingOver the last few years, many of the biggest advertisers on the planet have been quietly testing the brand effectiveness of search ads. The scope of these tests makes them difficult to execute, so they’re fairly rare. This special report finally begins to reveal the effectiveness of search ads as a branding vehicle.Special Report 2: Heatmapping Baidu to UnderstandChinese SERP ViewingGet detailed explanation on Baidu page layout and what works and doesn’t work in China search marketing. Take a closer look at the dramatic differences in Chinese viewing patterns between Google US, Google China, and Baidu and find out which common rules that you follow may be a big mistake in China.Hundreds of questions answered in the Search Marketing Benchmark Guide. Here are just 10:Am I budgeting enough or too much for SEM in relation to the rest of my marketing budget?What is the real impact of landing pages on conversions?What’s the first thing consumers do when they land on a retail site?How can a change in my internal search engine improve my site’s conversion rate?How are merchants policing affiliates and search?Why would I want to bring SEM in-house and why would I want to continue to outsource it?If I want to do business in China or India, is click fraud something I should worry about? Also, is it important to translate my site?What should my conversion rate be for PPC vs. SEO listings?What do mobile internet users search for? What response should I expect from a mobile ad?Is the search marketing salary boom slowing?Here’s What You’ll Get in Marketing Sherpa – Search Marketing Benchmark Guide 2009– Download Sample files “Marketing Sherpa – Search Marketing Benchmark Guide 2009”Course Requirement: Marketing Sherpa – Search Marketing Benchmark Guide 2009Real Value: $397One time cost: USD62Frequently Asked Questions For “Marketing Sherpa – Search Marketing Benchmark Guide 2009”How to make payment for “Marketing Sherpa – Search Marketing Benchmark Guide 2009” ?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . Because it is a safest and super security for you as well as for us.Is it safe?100% Secure Checkout Privacy PolicyEncryption of sensitive data and communication.All card numbers are encrypted at rest with AES-256 and transmitting card numbers runs in a separate hosting environment, and doesn’t share or save any info.How can we deliver you the course?After you pay for “Marketing Sherpa – Search Marketing Benchmark Guide 2009” on our library, please follow the download links in your account page here: |Marketing Sherpa – Search Marketing Benchmark Guide 2009|In some case, the link is broken for any reason, our supporter will renew the download links and notify to your email within a few hours business day. Your patience is appreciated.How long do I have access to the course? How does lifetime access download?After enrolling, you have unlimited download to this |Marketing Sherpa – Search Marketing Benchmark Guide 2009|  for as long as you like – across any and all devices you own.How to download “Marketing Sherpa – Search Marketing Benchmark Guide 2009”?Enjoy “Marketing Sherpa – Search Marketing Benchmark Guide 2009” in your account page.Download only one file at a time. Sometimes doing all of the files at once will lead to them all freezing.Also, please do not attempt to download to a mobile device. These should be saved to a computer and then synced to devices such as phones and tablets.You can also learn online instead of downloading, but we encourage you to download for better results and viewing quality during your learn. Lastly, download times are much quicker in the mornings, before noon, Pacific time. during download make sure your device is not sleeping off screen.What is the refund policy “Marketing Sherpa – Search Marketing Benchmark Guide 2009”?We’ll Bear The Risk, You’ll Take The Results…Within 30 days of purchased |Marketing Sherpa – Search Marketing Benchmark Guide 2009 |, if you don’t get anything out of the program, or if your order has any problem, or maybe for some reason, you just don’t like the way it is. Please contact us and we will do our best to assist. Thank you for your understanding.Have More Questions?Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!You want to get “Marketing Sherpa – Search Marketing Benchmark Guide 2009” now right?!!!YES! I’M READY TO ADD TO CART BUTTON ON THIS PAGE NOW !There are no reviews yet.Add a Review Cancel replyYou must be to post a review.