Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition

(Download available within 1-2 hours)Due to the complexity and evolution of PPC search marketing, this is the first year that we have publishing a standalone Search Marketing Benchmark Report – PPC Edition.Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC EditionAll New Search Benchmark Report – PPC Edition: Research and Insights on Optimizing PPC Campaigns from Keywords to ConversionsAll-New Research and Insight: A study based solely on PPC research to support their campaign decisionsIn MarketingSherpa’s 2011 Search Marketing Benchmark Report – PPC Edition you’ll find data on the latest PPC innovations, from keywords to conversions, as well as insights from PPC marketers and agencies on their strategies, challenges and successes.Due to the complexity and evolution of PPC search marketing, this is the first year that we have publishing a standalone Search Marketing Benchmark Report – PPC Edition. This 190-page report provides you with:Primary research survey results, providing the collective wisdom of 2,194 search marketersBenchmarks on PPC budgets, objectives, tactics and metricsThe current and expected future impact of mobile and local searchSearch agencies’ unique perspective on client PPC campaignsAn overview of the search engine market from industry-leading sourcesSpecial 70-Page Section on PPC Metrics and PPC TacticsThis new edition also takes a deeper look into PPC metrics and tactics with sections on target keywords, best tactics, average PPC clicks, defining a conversion and quality of leads generated by PPC. Learn how to optimize at every stage of the game for paramount returns. This special section also includes:Best tactics for improving quality scoreMost commonly-used keyword match typesCharts showing the effectiveness of PPC tacticsMarketers insights on PPC successes and challengesYou also receive more than 50 charts of important PPC metrics, based on each search activity from keywords, then clickthrough and ultimately conversion. The PPC Edition gives you the benchmark data you need to formalize a successful PPC process from start to finish.New Innovations in Paid Search, Including Mobile and Local SearchThere are two areas where search engines are releasing innovative improvements on the paid side – mobile and local search. What will be the impact of these new changes and how will they impact organizations in the future? These questions, and more, are answered within the report, where you’ll find:New benchmark data on future impact of mobile and local searchDemographic breakdown by age, gender, industry and organizationLocal search marketing tacticsTop 10 Questions Answered in the PPC Edition:What are the most effective PPC objectives for marketers?When preparing your 2011 budget, what are the new benchmarks to use?What are the best practices for improving your quality score?What is the current state of the search market?What are the expected changes in client PPC budgets?What insights do Web analytics programs provide?Which online marketing tactics are being conducted in-house?What are the latest strategies on keywords, clicks and conversion?How does the effectiveness of PPC vary from organization?What are the greatest successes and challenges in PPC?2011 Search Marketing Benchmark Report – PPC Edition Summary Table of Contents:Chapter 1: PPC Benchmarks (p. 12-122)Budgeting for PPCOnline marketing budgetsPerceptions of PPC at budget timeIncreasing PPC budgetsClicks are the greatest PPC expenseGoogle dominates PPC budgetsInvesting in PPCPPC target objectivesPerceptions on the most effective PPC objectivesMarketing insights: PPC strategy developmentPPC metricsStep 1: KeywordsMarketer insights: Best tactics in improving quality scoreStep 2 : ClicksStep 3 : ConversionPPC tactics-Optimizing every stage of the game for paramount returnsThe effectiveness of PPC tacticsMarketer insights: PPC successes and challengesChapter 2: PPC Resources (p. 123-131)Majority of online marketers practicing tactics in-houseWeb analytics programs provide premium insights for PPCChapter 3: Mobile Search (p. 132-143)The current impact of mobile searchThe expected future impact of mobile searchChapter 4: Local Search (p. 144-159)Local search currently having a significant impactLocal search has reached maturity as a marketing tacticLocal search tacticsChapter 5: The Search Engine Market (p. 160-167)Google holds their place at the top of the search marketBing and Yahoo! alliance aims to even the playing fieldSearch and social partnershipsChapter 6: Agency Perspective (p. 168-173)Increasing client budgetsAgencies rank the effectiveness of PPC tacticsAgencies’ clients performance in quality scoreAgency insights: PPC successes and challengesHere’s What You’ll Get in Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition– Download Sample files “Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition”Course Requirement: Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC EditionReal Value: $397One time cost: USD62Frequently Asked Questions For “Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition”How to make payment for “Marketing Sherpa – 2011 Search Marketing Benchmark Report: PPC Edition” ?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . 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