Description
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Market Motive – Conversion Optimization Training Courses & Certification
Conversion Optimization Training Course
Master the art of consistently increasing the conversion rates on landing pages, microsites, and the entire website through usage of systematic and repeatable framework. Some of the most important topics covered in the course are customer engagement and persona identification, design concepts, mobile conversion, and e-commerce conversion optimization.
Course advisor
Lilach Bullock
Conversion Optimization Faculty Chair
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She’s a highly connected and influential serial entrepreneur.
Listed by Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.
She was crowned the Social Influencer of Europe by Oracle, and is a recipient of the Global Women Champions Award.
About The Course
What is this course about?
Conversion optimization is about driving more sales from the existing traffic on the websites or landing pages, by improving overall conversion rate and troubleshooting problem areas.
Market Motive’s conversion rate optimization course will take you through all the methods that will help to optimize the conversion funnel. The course covers the following topics in detail – conversion planning, conversion structure design, testing methods, product page optimization, PPC conversion strategies and conversion analytics.
Upon completion of the course, you will become a complete expert on conversion optimization.
What are the course objectives?
Who should enroll for this training?
Course Preview
1: Introduction to Conversion Optimization
2: Conversion Planning
3: Conversion Design Structure
4: Creating Conversion Structure
5: Building Momentum
6: Engaging in a Dialog with Your Users
7: Analysis & Measurement
8: Taking Action with Conversion Strategies
9: Product Page Optimization
10: PPC Conversion Strategies
11: Conversion Math Analytics
Exam & certification
How do I get Certified in Advanced CRO?
When you have completed the training, you will become certified when you pass the Conversion Optimization examination.
What are the prerequisites for the certification?
