Description
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Mark Sposato – Logo Design Fundamentals
Logo Design Fundamentals
100%RECOMMEND THIS CLASS
43 Video lessons in HD
2h 30m of class content
Exclusive bonus content
LESSONS
INTRODUCTION
1 Welcome 03:36
2 Tools Required 01:38
3 History Of Logos 00:53
4 Inspiration 03:00
5 Identity And Brand Ecosystem 01:37
6 Creative Proceses 01:04
7 Things To Avoid 02:39
8 Quiz: Introduction
GETTING STARTED
9 Logo Fundamentals 00:58
10 Types Of Logos 03:27
11 General Terminology 01:56
12 The Creative Brief 02:12
13 Research 08:05
14 Quiz: Getting Started
IDEATION
15 Word Lists And Mindmapping 02:47
16 Doodles 01:28
17 Initial Sketches 01:42
18 Choosing A Visual Approach 01:22
19 Color Considerations 04:35
20 Quiz: Ideation
APPROACH 1: VECTOR MONOGRAM
21 From Sketch To Comp 04:33
22 Illustrator Drawing Tips 08:49
23 Making A Monogram 05:31
24 Flexibility 01:27
25 Typography 07:35
26 Quiz: Approach 1: Vector Monogram
APPROACH 2: HANDMADE COMBINATION MARK
27 Refining Your Sketch 11:15
28 Brush Tool Basics 11:03
29 Adding Color 09:09
30 Vectorizing 07:14
31 Adding Texture 05:46
32 Quiz: Approach 2: Handmade Combination Mark
APPROACH 3: LOGOTYPE
33 What Not To Do 01:48
34 Picking The Right Font 02:17
35 Manipulating Fonts 13:14
36 Quiz: Approach 3: Logotype
PARTNERING WITH THE CLIENT
37 Be Your First Critic 02:03
38 Presentation Tips 05:23
39 How To Handle Feedback 01:05
40 Delivering Final Files 07:23
41 Quiz: Partnering With The Client
CONCLUSION
42 Conclusion 01:39
FINAL QUIZ
43 Final Quiz
CLASS DESCRIPTION
Create Mind Blowing Logos From Scratch
AFTER THIS CLASS YOU’LL BE ABLE TO:
Know essential design terminology, types of logos and how to tackle a creative brief.
Navigate client relationships and d proper file handoffs.
Build a vector monogram, logotype, and a handmade combination mark from scratch.
Customize a wordmark and design a logo fit for a responsive world.
Understand identity and its place in the brand ecosystem.
Formulate and manage a successful logo design creation process.
Use wordlists and mindmapping to assist the ideation process.
Choose a visual approach that is strategic and appropriate for the project.
Take your sketches and turn them into comps in Adobe Illustrator CC.
ABOUT MARK’S CLASS:
Logos are everywhere you look and while it’s easy to take them for granted, they’re the most powerful and pure expressions of graphic design. A brand’s logo is arguably the most important element of it’s visual identity, encompassing what the brand stands for in one unique symbol. That’s why logo design is one of the most in-demand skills today.
Learn a sure-fire process that will enable you to confidently design impactful logos including insider tips, tools, techniques, resources and best practices to get you started. This class provides a framework for concept generation that will give your creative mind the structure and freedom to soar to new heights.
Regardless of skill, talent level or experience, by the end of this class, you’ll be able to tackle any logo project with skill and precision.
WHAT YOU WILL LEARN:
The anatomy of a logo and how to design 3 different types
The complete history of logos and essential definitions
How to avoid the common pitfalls of logo design in your work
How to get to know your client and their competition by performing in-depth research
The value of doodles and sketching to the ideation process
All about color theory and color considerations in logo design
How to create a monogram in Adobe Illustrator CC
How typography relates to logo design and how to pick and manipulate fonts
How to refine sketches and take them to the next level with expert Adobe Illustrator
Drawing tips
Brush tool basics, vectorizing, and adding color and texture to your logo in Illustrator
WHO THIS CLASS IS FOR:
Designers and illustrators wanting to create logos
Logo and brand identity designers wanting to enhance their existing skills
Freelancers wanting to add Logo Design to their skillset
Digital marketers and brand managers wanting to expand into logo design
Anyone wanting to start a professional career in the world of logo design
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
SOFTWARE USED:
Adobe Illustrator CC
ABOUT YOUR INSTRUCTOR:
Award-winning multidisciplinary graphic designer and educator at the School of Visual Arts with 10+ years of experience as an advertising creative. Mark has been recognized by Graphis, HOW, CMYK Magazine, Creative Quarterly and LogoLounge.
CLASS MATERIALS
RATINGS AND REVIEWS
Udesh Designs
November 2022
Great! highly recommended this course for all designers.
