Mark Ritson – Mini MBA in Marketing

Become the best marketer you can be. The Mini MBA in Marketing is an MBA-level, CPD-accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award-winning MBA teaching form the basis for applied, world-class learning. Designed for marketers of all backgrounds, nationalities, and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing. Complete the Mini MBA in Marketing in 10 game-changing modules. Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing a successful marketing strategy. What You Get: Complete the Mini MBA in Marketing in 10 game-changing modules. Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy. Module 1 Market Orientation customer focus / business culture / predictive marketing Module length: 1 hr 21 mins Readings: 4 Study time: 2 hrs Module 2 Market Research research design / qualitative methods / quantitative methods / backwards market research Module length: 38 mins Readings: 3 Study time: 2 hrs Module 3 Segmentation market mapping /demographics / firmographics / behavioural Module length: 47 mins Readings: 3 Study time: 2 hrs Module 4 Targeting strategic decisions / mass marketing / target segment portraits / targeting criteria Module length: 1 hr 7 mins Readings: 4 Study time: 2 hrs Module 5 Positioning brand position / articulation / disruptive execution / perceptual maps Module length: 1 hr 18 mins Readings: 4 Study time: 2 hrs Module 6 Objectives Purchase funnel / The right objectives / Strategic decision making Module length: 1 hr Readings: 5 Study time: 2hrs Module 7 Product product creation /product assessment / NPS scores Module length: 1 hr 26 mins Readings: 4 Study time: 2 hrs Module 8 Price Price settings / Using quantitative models to set a price / Discounting and price wars Module length: 1 hr 27 mins Readings: 4 Study time: 2 hrs Module 9 Integrated Marketing Communications The S curve / Profitability matrix / Price setting / Elasticity Module length: 1 hr 3 mins Readings: 4 Study time: 2 hrs Module 10 Distribution Omnichannel / Direct vs indirect channel models / D2C sector Module length: 59 mins Readings: 4 Study time: 2 hrs Marketing Download the calendar Check out the detailed schedule of the upcoming instalments.