Mark de Grasse – Content Marketing Mastery 2022 – Digital Marketer

Description

Content Marketing Mastery 2022 – Digital Marketer, Mark de Grasse – Content Marketing Mastery 2022 – Digital Marketer, Content Marketing Mastery 2022 – Digital Marketer download, Mark de Grasse – Content Marketing Mastery 2022 – Digital Marketer review, Content Marketing Mastery 2022 – Digital Marketer free torent
Mark de Grasse – Content Marketing Mastery 2022 – Digital Marketer
The trusted training you need to…

Become a Certified Content Marketing Master
Master the craft of systematically creating and promoting content that drives noticeable revenue for any business (with the badge to prove it).
Most Businesses Are Missing The Point…

Let’s call out the obvious:
A lot of businesses have tried creating content but gave up after their strategy (or lack thereof) failed to produce tangible results.

That’s unfortunate…
…But what’s even MORE unfortunate is that millions of businesses right this second are continuing to create content every week with nothing to show for it but a handful of vanity followers and a shrinking business…hoping something, ANYTHING, starts working soon.
Here’s the critical point they’re missing:
Content without a content marketing strategy is an expensive mistake.
When it comes to business, all content should be created with a clear purpose to move a customer or potential customer along the customer value journey.
Remember, it’s called Content Marketing for a reason
Start Turning Content Into Customers
At its simplest, content should inspire your audience to take an action. That doesn’t always mean “buy right now”, in fact that’s rarely recommended.
When done right, content and sales flow seamlessly from one to the other.
Like this:
Content Marketing So Good They Can’t Ignore You
Content marketing delivers traffic, leads and customers: The lifeblood of any business.
…if it’s done right.
Staying competitive as a marketer or business owner requires being in the know about current tactics, strategies, and frameworks that get results today.
For TOO LONG, content marketing has been overly complicated, poorly explained, and misunderstood…until now.
By the time you’re done with this certification course, you’ll be expertly trained and uniquely qualified to help businesses convert content into organic traffic and sales.
You’ll be able to confidently answer questions like:
• How does content lead to sales?
• How much time and money should you spend on it?
• Does content really have revenue-driving value?
• How much and how often should content be created?
Become a Certified Content Marketing Master

What’s Included:

64 Lessons from 5 Content Marketing Experts
5 Workbook Guides
53 Follow-along Worksheets
Done-for-you Design Templates
Content ROI Calculator
1 FINAL Exam

What Will I Learn?
Module 1 

Getting Started
Lesson 1

How To Understand Content Marketing

Lesson 2

Here’s Content Development & Appraisal Framework

Lesson 3

What Is Content Marketing?

Lesson 4

Why Content Marketing Matters
Module 2 

Knowledge
Lesson 1

Knowledge Introduction

Lesson 2

Customer Research

Lesson 3

Self-Analysis

Lesson 4

Competitor Research

Lesson 5 Market Research
Module 3 

Planning
Lesson 1

Planning Introduction

Lesson 2

Opportunities

Lesson 3

Content Purpose

Lesson 4

Content Purpose Designator Tool

Lesson 5

Themes

Lesson 6

Core Message Canvas

Lesson 7

Content Platform Types

Lesson 8

Platform Type Calculator

Lesson 9

Content Structure

Lesson 10

Content Categorization: Macro & Micro

Lesson 11

Macro & Micro Spreadsheet

Lesson 12

Content Assets: Series, Pillars, & Support

Lesson 13

Content Asset Spreadsheets

Lesson 14

Defining Your Creative Direction (Core Creative)

Lesson 15

Defining Your Content Campaign Objectives

Lesson 16

Campaign Objective Spreadsheet

Lesson 17

The Content Blueprint & Template
Module 4 

Production
Lesson 1

Production Introduction

Lesson 2

Sourcing: Who is Creating Your Content?

Lesson 3

Authority Analysis Spreadsheet

Lesson 4

Sourcing: How to Manage Content Contributors

Lesson 5

Collecting Content

Lesson 6

Optimizing Content

Lesson 7

Releasing Content: Customer Value Journey

Lesson 8

Content Production Schedule
Module 5 

Production: Written
Lesson 1

Why Use Written Content?

Lesson 2

Written Content Platforms

Lesson 3

Written Content Types

Lesson 4

Topic Generation

Lesson 5

How Much Written Content Should You Make?

Lesson 6

How to Splinter & Repurpose Written Content

Lesson 7

What’s The Future of Written Content?
Module 6 

Production: Video
Lesson 1

What is Video Content?

Lesson 2

Video Content Introduction

Lesson 3

Video Production Tools

Lesson 4

Video Content Platforms

Lesson 5

Video Content Types

Lesson 6

Topic Generation

Lesson 7

How Much Video Content Should You Make?

Lesson 8

How to Splinter & Repurpose Video Content

Lesson 9

What is The Future of Video Content?
Module 7 

Production: Podcast
Lesson 1

What is Podcast Content?

Lesson 2

Podcast Content Types

Lesson 3

Topic Generation

Lesson 4

How Much Podcast Content Should You Make?

Lesson 5

What is the Future of Podcast Content?

Lesson 6

Topic Generation
Module 8 

Analysis
Lesson 1

Campaign Analysis Introduction

Lesson 2

What is Content ROI?

Lesson 3

Content ROI Estimator

Lesson 4

Content Performance Report

Lesson 5

Conclusion
PLUS You’ll Know How To

How to Use Content Marketing to Drive Leads & Sales
How to Produce Limitless Content in a Manageable & Effective Manner
How to Connect Content Marketing to Your Greater Content Strategy
Seamlessly Integrate Content with Your Email Marketing, SEO, Paid Advertising, and Social Media Marketing Strategies
How to Use Content to Boost Brand/Company Valuation

What You’ll Get
Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know brands need it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET.

Understanding the True Business Value of Content Creation
Connecting an ROI to Content Creation
Where Content Creation Fits with Overall Strategy
How to Create Content Without Overusing Internal Company Resources
How to Use Content to Increase Overall Brand/Company Value

Meet Your Instructors
Mark de Grasse

Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners.
Mark is a content strategist focused on integrated, genuine approaches to marketing and management, and he has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.
Casey O’Quinn

Casey O’Quinn is the Founder of Award-Winning Marketing Agency, Gravity Digital based in Houston, Texas.
For over 20 years at Gravity Digital Casey has served as an advocate for businesses that have wasted money on advertising that doesn’t work, by helping them build engaging brands and become market leaders.
Julia McCoy

Julia McCoy is an entrepreneur, author, and a leading strategist around creating exceptional content and brand presence that lasts online.  At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. She’s written six books, has impacted over 1M lives through her book Woman Rising, and her story has been featured on Forbes three times.
In the 2020s, she’s devoted to running The Content Hacker, where she teaches creative entrepreneurs the strategy, skills, and systems they need to build a self-sustaining business, so they are finally freed up to create lasting legacy and generational impact.
Matt Brannon

As the Creative Director at Gravity Digital, Matt uses his out-of-the-box style to challenge brands to tell better stories. He believes in the power of blending high entertainment value with sales messages to make an emotional connection that creates raving fans and longevity in business.
Gravity Digital is a video first agency but also embraces the sound principles of the Customer Value Journey – ensuring that all of that juicy video traffic will have a profitable place to land.
Luis Diaz

Luis is the founder & CEO of Top 10 Podcasts and author of “How to Get Your First 100k Podcast Downloads”
Most notably, Luis and his team have helped drive over 15 million downloads for their clients.
More Information: Please check more value courses here !