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Marina Mogilko – YouTube Channel From Idea to First Revenue
Start sharing what you love on YouTube, and make money doing it!
After completing the course, you will:
start a channel: choose a topic for your channel according to your interests and work on your channel art
publish the first few videos and optimize them for the YouTube algorithm
create a content plan for 10+ videos (this is about three months worth of content if you publish once a week)
choose necessary equipment depending on your budget and goals
get clear instructions on how to script your videos to increase watch time and audience retention
download my PDF instructions and checklists for a video editor and a channel manager to help you delegate things
understand how the algorithm works and what kinds of videos it promotes
learn to create evergreen videos that will generate views and income for years, even if you stop posting
learn to clickbait a little to speed up growth
find out how to monetize small channels
learn the legal aspects of working on YouTube
I published my first YouTube video in December 2014. At that time, I was applying for a master’s degree at a university in the United States and felt like I was the only Russian person in the world who was doing it. I really wanted to start sharing what I was going through to get to know people who were also doing the same
How I started on YouTube
I made my first video right after passing GMAT. Then I made the second video, then the third one. In April 2015, we moved to Silicon Valley, and I began to film everything: how we rented an apartment, how we bought a retired police interceptor as our first American car! I started documenting my life
It took a while for the channel views to really take off, but I was able to start monetizing by consulting and tutoring my subscribers (I charged around $20 for 30 minutes)
Now I run three YouTube channels in two languages (Marina Mogilko, Linguamarina, Silicon Valley Girl) with more than 8 million subscribers combined
By combining various sources of income, I am able to gross around $20,000 per month (Google AdSense, paid partnerships, product sales, affiliate programs). That doesn’t include taxes and expenses (I have a team now to help me with everything), but this means I only spend 5-7 hours a week to run all of my channels!
YouTube is never an overnight success
YouTube is like your reputation: you earn it first, and then the reputation, or algorithm in the case of YouTube, works for you. I believe that you need to post at least once a week for a year to find your niche and gain your first subscribers. It isn’t about just posting new videos. It’s about working with analytics, experimenting and interacting with your first viewers. It’s a process of finding your inner voice.
It sounds like hard work, but YouTube is actually one of the most rewarding things I’ve done in my life
I created a community of like-minded people around myself — now I always have someone to talk to
My videos help to change people’s lives — my subscribers constantly approach me on the street and thank me for the motivation and information I give them (people get accepted to universities around the world, speak English better, and start their blogs — after watching my videos!)
I do what I love – talk to a camera, learn and share information
It’s an almost passive source of income (YouTube pays me for what I am willing to do for free), and if I use a proactive approach (working with advertisers, launching products), I am able to make 5x what YouTube pays me through Google AdSense
Who is my course for?
Beginner YouTubers who are serious about starting
You understand that almost everything that happens in the world right now happens on social media to some extent. You were afraid to start because you were afraid of what other people would think, or you were just waiting because you wanted to have the perfect moment; but in the end, you realized you should have started earlier. And now you’re finally ready to start catching up with your goals.
Your result after the course: you’ll have started a channel, have a clear understanding of how to grow it, and scripts for the next few months of content.
Instagram influencers
You are tired of constantly investing in advertising, seeing how the number of followers only decreases after each post. You wish the content you created ‘lived’ longer than 24 hours. You want predictable organic growth and “evergreen†content — the kind of content you create once, but people watch it for years.
Your result after the course: you’ll have started a channel on the topic of your expertise, have a clear understanding of how to grow it, and scripts for the next few months of content. You’ll gain an understanding of how to repurpose content from YouTube on other social media and how to diversify your presence to increase reach and not be dependent on just one platform.
Experts and tutors
You understand that you have accumulated knowledge in your field and want to share it with thousands of people. At the same time, you want your channel to become a source of customers for you. You understand that a YouTube channel is a great lead generator for your business and a source of ideas for developing your product
Your result after the course: you’ll have started a channel on the topic of your expertise, have a clear understanding of how to grow it, and scripts for the next few months of content. You’ll gain an understanding of how to build your team around your channel and make it top of the funnel for your products. We’ll know what types of videos to produce depending on the type of your product and its price point.
YouTubers who are stuck
You have a channel, there are several videos published there, but you abandoned it because the growth was slow and you didn’t know what to do. And now you don’t know whether to create a new channel or continue working on the old one. And you also want to start delegating things like editing. However, you think that a video editor will not be able to edit the way you do it.
Your result after the course: you’ll have started a channel on the topic of your expertise, have a clear understanding of how to grow it, and scripts for the next few months of content. You will have checklists and instructions that will help you delegate things you don’t enjoy doing yourself.
The course is NOT FOR YOU if:
You expect a magic pill from me. You are looking for something like three topics that will bring you the first 1000 – 10,000 – 100,000 subscribers with a 100% guarantee. There is no such thing as a guarantee in the creative world. Magic pills don’t exist in real life. In real life, you need a combination of knowledge and hard work to achieve success. I will give you specific and practical knowledge, and a clear understanding of what to do next
You think success will come after 3-5 videos. This happens but in very rare cases (these cases usually get a lot of attention, so it seems that every channel takes off quickly. This is not the case. Sometimes a YouTuber starts and abandons several channels and then he/she finds the one that takes off)
You are not ready to start making videos for your channel during the course.
My team and I created the course to give you a clear understanding of what to do with your channel next, what content the algorithm promotes, and how to monetize it. If you are ready to create content regularly, listen to the feedback from your subscribers, experiment, and apply knowledge from this course — I really want you to join! If you are not ready to work on your channel and want to start it only to become popular right away, it is probably better to look for other ways of doing it. In this case, my course will not be able to help.
I want you to be able to make YouTube your income stream
The course is comprehensive and covers your full YouTube journey: from posting your first videos to making a first hire to help you grow your media company
I have been experimenting with various income streams for 5 years: I teach how to start monetizing your YouTube before AdSense (which requires you to have 1000 subscribers and 4000 hours of watchtime)
You don’t need to have millions or hundreds of thousands of subscribers to make your YouTube channel a source of income. It is enough to have 1000 loyal fans who will be ready to buy your product. If each of them pays $100 once a year, it means you’ll be making $100,000 a year.
Marina
Being born and raised in Russia (I lived there for 25 years), I know what it’s like to create content for people from all over the world, even if English is not your native language. I will teach you how to retain and monetize your audience from all over the world
What’s in the course:
•   57 pre-recorded classes
•   access right after purchase
•   homework after classes checked by tutors
•   support from tutors
•   peer chat groups
•   opportunity to get an intern to help you with your channel (I have a course for YouTube channel managers and we are happy to match you with one of our graduates)
•   Core course modules:
•   1. Starting a channel
•   We start with the basics: choosing a topic, channel art, an overview of filming equipment for different budgets and goals, basic analytics. We’ll talk about how YouTube started, where it is going and how you can take advantage of the new trends. We’ll explore content plans and use of drama in scriptwriting. I will share my scripts, and we’ll make a script for your first video
•   2. Making the first video
•   I will help you start as fast as possible, right at home. We’ll learn about basic camera settings, light, speech and your unique way of presenting information
•   3. Editing and publishing the first video
•   Learn the basics of editing on your smartphone and computer, creating a thumbnail using free apps, optimizing and posting the video
•   4. The basics of growth on YouTube
•   Learn how to increase retention, work with video dynamics, learn how to create viral videos, learn how to turn subscribers into fans – those who will watch all your videos and eventually buy your products
•   5. SEO on YouTube
•   Video search optimization: title, thumbnail, description, tags
•   6. Organic growth and how to take advantage of it
•   Frequency of posting, posting time, increasing conversion rates from subscribers to views, retention. We’ll learn how to create evergreen content that will ensure the long-term growth of the channel. We’ll talk about paying for subscribers and views (and whether it’s necessary). We’ll explore collaborations with other creators
•   7. The legal aspects of creating content
•   IP, trademarks, and personal information. How to protect yourself
•   8. Built-in YouTube features
•   How to use live streams, premieres, stories, and community tabs for growth
•   9. Monetization
•   How to maximize YouTube payouts, what are the top affiliate programs, what products you can launch and how, how to work with brands and put a price tag on a product placement in your video
