Managerial Economics – Stefan Michel

Managers can use economics to strategize and solve a variety of business problems, from the mundane to the mission critical. In this course, IMD Professor of Strategic Marketing Stefan Michel explains how to use economic theory to answer strategic questions such as…What are customers buying? (demand theory)What should we produce? (production theory)Which costs do I need to worry about now? (cost theory)What market am I in? (competition theory)What should we charge for it? (pricing theory)To understand what managerial economics looks like in practice, Stefan explains how Google’s auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.Topics include:Using economics to solve business problemsUnderstanding price elasticityDemand curve shiftsEconomics of scale vs. scopeBreak-even and what-if analysisProfit maximizationEconomics in actionGet Managerial Economics – Stefan Michel, Only Price $27Tag: Managerial Economics – Stefan Michel Review. Managerial Economics – Stefan Michel download. Managerial Economics – Stefan Michel discount.