Lucidious – Streaming Growth Through Digital Marketing

Lucidious – Streaming Growth Through Digital MarketingA step-by-step guide to generating real fans online from instructors Ari Herstand and Lucidious.Your fans exist online.You need to find them.It’s no surprise that music discovery is happening on Spotify and the other streaming services. Yes, playlists are a driving force. And when an artist’s song gets included on a popular playlist, their streams can skyrocket overnight.I’ve heard of artists who were able to quit their day jobs because they got included on a few hot playlists which earned them millions of streams a month (thousands of dollars a month), only to get dropped from those playlists and have to go beg for their job back when their streams dropped to virtually zero.Because that’s the thing. Getting included on hot playlists may bring in a lot of streams (from many listeners) in a short amount of time.But these are not your fans.They could be. But they’re not right now. They are fans of the playlist that your song got included on. And when your song gets removed, those listeners aren’t following through to your profiles to stay in touch with you.We are living in an era where there are artists with millions of streams on Spotify who cannot draw 50 people to their local shows.We’ve become too obsessed with playlists. Depending on playlists for revenue is incredibly unstable. You don’t just want streams. You don’t just want monthly listeners. You want fans. Who stick with you for life – no matter the platform that’s hot at the moment.Of course we know that Instagram is one of the best engagement tools that artists have at their disposal right now. And it’s most fans’ favorite way to keep up with (and interact) with their favorite artists. It’s hot right now. Will it be just as hot in 2 year? Who knows. But right now, it’s one of the best tools artists have to grow and cultivate their fanbase.And it has become one of the best ways to find where your fans exist and get them into your world. now.Stop waiting around for a label to come along and sign you. If you have no true fans, labels aren’t interested. Period.You have to build your movement on your own first.Then when you have die hard fans following everything you do, labels, managers and agents will beg to work with you. And then you can decide if you want to sign with them or continue on your own. But at that point, you have the power. You don’t need them. They need you.This is what you’re working towards.The labels haven’t implemented these strategies.Yet. They will. But what Lucidious has done is so flexible and nuanced that labels aren’t able to keep up or move quick enough to capitalize on the tools available today.Managers are ing to take notice. And the best ones are utilizing these strategies to rapidly excel their clients’ growth.It’s time to make it happen.Course CurriculumCOURSE INTROIntroCourse AssetsCHAPTER 1: GETTING SET UPLesson 1: Business ManagerLesson 2: Assigning Page Ownership & AdminsLesson 3: Setting Up an Ad Account (Old FB Look)Lesson 3: Setting Up an Ad Account (New FB Look)Lesson 4: Navigating Business ManagerLesson 5: Facebook Pixel Creation (Old FB Look)Lesson 5: Facebook Pixel Creation (New FB Look)CHAPTER 2: MUSIC & VIDEO CONTENTLesson 1: Your MusicLesson 2: VideoLesson 3: Setting up Your ProfileCHAPTER 3: SETTING UP YOUR ADChapter IntroLesson 1: Getting FamiliarLesson 2: Creating Your AudienceLesson 3: Link Creation, Access Token, & Data TrackingLesson 4: Spotify GrowthLesson 5: Apple Music GrowthLesson 6: Instagram Follower GrowthLesson 7: Rules & RecommendationsCHAPTER 4: MANAGING YOUR AD PERFORMANCELesson 1: Analyzing ResultsLesson 2: What to Do When Results Are Low or Cost Is HighCHAPTER 5: ANALYZING YOUR GROWTHLesson 1: SpotifyLesson 2: Apple MusicLesson 3: InstagramCHAPTER 6: LONG TERM GROWTHLesson 1: RetargetingLesson 2: Fan Optimization & Custom ArtistHub AudiencesBONUS LESSON 1: FACEBOOK OBJECTIVES OVERVIEWLesson 1: OverviewBONUS LESSON 2: HOW TO GET ON SPOTIFY PLAYLISTSLesson 1: How To Submit to Official Spotify Playlist EditorsLesson 2: How To Use Spotify to Find Playlists and EditorsLesson 3: How To Use Chartmetric to Find Playlists and EditorsBONUS SECTIONAri’s Take x the MLC presents: How To Get All Your Music RoyaltiesConversion Campaign SetupLIVE Q&A SESSIONSLucid x Jenny Q&A – 9-15-22 (Algorithmic suppression, creative evolution, visual stimulation, being yourself, TikTok vs. IG)Ari x Lucid x Jenny Q&A – 8-15-22 (Placements, ISRC Codes, Waterfall Releases, Pre-Saves)Ari x Lucid x Jenny Q&A – 7-7-22 (Visuals, Ad Sets, Feed Aesthetic, Boosting Posts, Spotify Bio Hyperlinks)Ari x Lucid x Jenny Q&A – 6-6-22Ari x Jenny Q&A – 2-28-22ATA Team Live Q&A – 1-18-22Ari x Lucid x Ellie Kim – 8-4-21 (TikTok Conversation)