I’m also the one who built an entrepreneurial career, step by step, because I had a vision of creating something meaningful and great.
Lewis Howes – Legacy
Good luck to all entrepreneurs, both current and future!
Lewis Howes Here, bestselling author and former professional athlete, New York Times bestselling host of The School of Greatness – one of the top 50 podcasts worldwide.
I’m also the guy who lived on his sister’s couch for a year and a half, depressed and broke after an injury ended my football career. I’m the one who had no clue how to make money doing something I was excited about once sports was no longer an option.
I’m also the one who built an entrepreneurial career, step by step, because I had a vision of creating something meaningful and great.
But I knew something was deep inside me. I kept pushing forward and continued to explore. I saw a new vision, and I was able build a career as entrepreneur by creating something meaningful.
Today, I’ve created multiple 7-I have been a coach for many top entrepreneurs in how to start and run figure businesses. My goal is to help you unleash the potential within you and help you achieve your goals.
Today is the day when you make a decision that will forever change your life
Today is THE DAY that I help you do this.
Look, in the spirit of authenticity and keeping it real with you, let me ask you something right up front…
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Introduction Legacy Course Curriculum Legacy Commonly Asked Questions: Difference
Today is the DAY that you make a life-altering decision.
Are you satisfied with your current job or career?
Are you satisfied with your current career’s freedom, income, flexibility and joy?
The truth is that I know the answer for most people.
Gallup Research has been studying worker engagement and satisfaction for the past ten years. Gallup published a study in 2013 that found 87% of workers are not engaged at their jobs.
This is absolutely mind boggling that people spend the majority of their life doing something they don’t enjoy.
87% of workers in the world aren’t working.
That’s almost 9 out of 10 people!
Oh, and don’t worry, I’m not forgetting about the struggling entrepreneurs. I’ve been there myself. It can take years before you finally feel the success that is real and lasting.
You’ve likely read various blogs, listened to podcasts, and watched youtube videos, while hoping you’ll eventually come across some magical advice that not only sounds legit, but speaks to you on a deeper level, and ignites your greatness.
Creating a change in your business can be challenging, especially if you’re not guaranteed results.
Sometimes it feels like you’re jumping, but not sure if you can fly.
And no one wants to run into a dead end financially, when they’ve taken the leap to follow their passion.
I’m asking you to answer this question:
Are you ever worried about your business?
Are your expenses mounting up and you are wondering how you’ll pay them?
Are you putting in long hours but seeing little or no return on your efforts?
Do you feel like you’ve lost that excitement because you are not seeing the results you know you are capable of?
You CAN change your situation.
Imagine having a business you’re proud of.
The latest finding of a 5-MBO Partners conducted an extensive year-long study that revealed a lot of amazing truths. “independent work” The majority of people do not know anything about it.
For most of us, the most challenging part of the change is the constant chatter in our head that questions our abilities…
That we’re not good enough, that we don’t know enough.
Trust me, I was a master in that department. Here’s the thing . . .
That’s all totally normal, we all go through that.
The best part about life? Everything is your choice.
We’re all captains of our own fate.
Every day we decide which direction to sail in. You CAN change your situation.
Now let’s look at the facts-
Nearly half of the people surveyed reported that they make more money now working for themselves than in traditional jobs.
80% of respondents said they are happier working for themselves
59% said that working for themselves was better for their overall health.
43% of those who work independently feel safer, more secure and more secure
And the rest?
They just say it’s neither more secure or less secure, it’s a LIFESTYLE.
You see, once you transition into becoming a lifestyle entrepreneur, you realize that there is no failure in this game, there’s only giving up.
We aren’t out there getting funding from VC firms in Silicon Valley.
We’re building a business around our passion and doing work that lights us up.
Success is possible if you follow the right path.
And don’t even get me started on how much easier it’s getting.
With today’s technology, the amount of information, tools and resources, anyone with determination and focus can begin to see results for themselves.
I’m not saying it’s an easy walk in the park, but it’s never been easier.
I want you to picture what it would look like to look back on the past year.
Imagine what it would be like to have a business you’re proud of.
A business that supports your lifestyle, your pocket, and your soul.
Imagine waking up to an email report that includes sales figures from the previous night. You will be amazed at how much you are now making with your struggling business or current job.
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Imagine yourself as an inspirational leader that people admire and learn from.
Imagine sharing your life with family, friends, loved one, colleagues, and all those you care about. And then, imagine paying the bill at dinner.
That’s how good it feels.
Imagine having REAL security, knowing that you’ve built the skills and knowledge to create a business from scratch all over again if you had to.
You can’t take it away from anyone.
Imagine yourself in a group of like-minded people.-People who are like-minded live on the same wavelength and understand how to live abundantly, adventurefully, and joyfully.
Once you’ve tasted this life, wouldn’t you want others to get the same opportunity and taste it for themselves?
Wouldn’t you want to see people live their passion and create the life they’ve always dreamed of?
I know I would.
And that’s exactly why I’ve been working with top level entrepreneurs doing 1:1 coaching for the past 8 years. It’s why I’ve developed multiple courses training people how to build up different aspects of their online business, and it’s why I’ve decided to finally share with you today, my program that is the exact step-By-Step formula that I stand by for my businesses. It explains how to build and sustain an online empire.
It’s called Legacy!
Within the first two weeks after starting to take LegacyAustin, a digital marketing specialist, closed on a $36,000/year client.
I spent the weekend prospecting and, thanks to my efforts from just a few days ago I closed a $36k/year client today. Without you, these results would not have been possible. Legacy. –Austin Damon Digital Marketer
Eric Martinez and Chris Martinez saw immediate results in revenue
Legacy is the better than any other course we’ve invested in as business owners. Our income has increased by $2,000 to $3,000./month. We can’t recommend this enough.” Chris and Eric Martinez, Personal Trainers
Here’s What You’ll Get In Legacy
This exclusive course will show you how to build an online empire of your own, and is the closest thing I’ve ever offered — and will ever offer — to getting coaching directly from me.
Training:
Legacy Is my multi-Million-dollar system for creating a successful, mindful business and living your life to your full potential.
Support:
Legacy This was created with your needs in mind. It’s an educational system that I’ve developed from reverse engineering my success as an entrepreneur, author, podcaster, speaker, and coach.
Proven System:
This is the most complete program I’ve ever put together. I’ve spent years developing this exact proven system, giving you a step-By-Follow the steps.
Coaching:
You have access to my years of experience, knowledge and connections, which will allow you to determine the best actions to take in order to become a successful entrepreneur.
My mission is your entrepreneurial success.
So let me show you what’s inside…
Take a Look Inside Legacy:
Here’s What You Will Learn
All course materials, including action guide and downloadable videos, are available online in your secure membership area.
UNIT I
Financial Freedom Fundamentals
Establishing Your Entrepreneurial Mindset
You need to know where you are going to take your business to succeed. So first, we’ll dive into what ou want to create in your life, and, using my goal setting methods, you will have a clear picture for the path ahead.
You’ll learn why people don’t reach their goals and what will be required from you in order to turn everything you want to achieve into a reality.
“Next, you’ll create your “Legacy Creed,” which is a guiding document containing the principles and values of your business so that you never lose track of your mission”
Your Profit Plan
Now we’re going to dive into the finances of your legacy. Yes, already. There’s a reason that money is tied to big dreams. To finance your legacy, you must have money. And there’s nothing wrong with that.
So we’ll take a look at your current finances and then figure out what needs to shift to align to your long term goals. Then we’ll define your specific profit strategy and go over all the best options to see which one fits.
You’ll learn how to test the market for your idea, refine it based on feedback, and you’ll use my “Pricing Calculator” How to price your product to meet your goals
The $2,000 Weekend Challenge
Are you ready for a challenge? This lesson will push you out of your comfort zone in order to achieve RESULTS. Yes, you’ll be putting your product out to market for one weekend and make some money.
Of course it won’t be perfect and mistakes should be expected, but that’s 100% encouraged. Your “minimum viable product” Your audience will provide you with the feedback that you need to make your product more accessible to a wider audience. You can also get paid to make the product.
UNIT II
Create Your Irresistible Deal
Understanding Your Ideal Customer/Avatar
“Doing a deep dive into understanding your audience is one of the most valuable exercises you can do in your business. Now that you’ve run your initial test launch of your product and have feedback on your idea, we’re going to figure out who your ideal client is. Knowing your customer allows you to craft content that speaks directly to them”
Outlining
In this lesson we’ll get into the nitty gritty details of outlining your product based on the feedback you’ve received and the ideal client you’ve identified. Once you’ve outlined the whole thing, we’ll go back and refine your summary of the product so that it demonstrates the incredible value you have created. And yes, you’ll get feedback again (from your Legacy Refer to your peers.
Pricing Your Offer
What price should your offer be? Before making this decision, you should be familiar with the pricing strategies and psychology behind them. We’ll cover several methods around pricing and you’ll finish the lesson by deciding how you want to package your product so that there is not only incredible value to your customer, but a healthy profit for you to keep growing your business.
Create Your Launch Plan
It’s time to start building your launch plan for your product now that you’ve outlined it, priced it, and packaged it. There are three main ways to launch your product. You will choose the one that suits you best. This guide will help you to plan your launch, effectively deliver your product, and make the most of your product’s impact in a short time.
UNIT III
The Power of Personal Branding & Design
Design A Million Dollar Brand
Your brand must align with who you are at core. But, it also needs to connect with your target audience. This module is fun, personal and creative. We’ll cover what a personal brand is, how to design yours from an authentic place, and the keys to building a long term strategy to develop your brand as you grow. You’ll also learn what inspired my brand, and how to use other brands you adore to shape your own.
Your Story is your Story
Stories sell more than facts. Stories allow people to connect with you and build a strong loyal following in a competitive market. Without sharing your personal story, your brand cannot communicate as much. Now we’re going to get into the details of how to master telling your story for a variety of audiences so that people GET who you are. This includes your bio, about page, and copywriting style.
You can become an influential authority
You are the brand. You now have your story. These can be used to establish authority online. We’ll start by exploring the elements that create influence. You’ll learn the three ways to build your authority quickly (even if you have zero press or testimonials). You will also understand the long-term strategy for authority building. And get ready for another challenge as I’ll help you implement these three paths to authority.
Website Design: The Power of Website Design
“Next, you’ll create your “Legacy Creed,” It is a guide document that contains the principles and values for your business. This helps you stay on track with your mission.
Whether you’ve already got a great website or you’ve never looked at the backend of a WordPress page, it’s important for you to understand the basics of quality website design and the elements that should be incorporated into your site. In this lesson I’m walking you through what it’s important to do yourself and what you should outsource. We’ll also go over how to communicate what you want to the designers you hire and the best resources to use when starting out.”
Presentation/Speaking Skills
Presentation and speaking skills are two of the most important skills you can learn as an entrepreneur regardless of your industry. Even if this is your worst nightmare, I’ll walk you through how to deliver captivating public speeches, network at events, build authentic relationships, and host live online events. I’ve also got a special guest interview that will teach you how to warm up your audience to your offer if you are speaking from stage.
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Attract Attention from the Press
The final lesson in this unit builds on everything we’ve talked about regarding personal branding. I’ll explain how to be seen and heard by major media outlets so that they give you the A-list exposure no matter where you’re at currently. This lesson will show you how to stand apart from your competition by attracting mainstream news and how to leverage it to your brand’s credibility and brand.
Unit IV
You can generate traffic and build a large following.
Content Marketing is a great way to grow your following
You’ve probably heard that content is king when it comes to building a following online. This isn’t the whole story, but it’s still really important. So in this lesson we’re going over how to write fascinating content that gets seen and remembered – especially strategy around headlines. I’ll go over the basics of SEO and getting featured on bigger platforms. Learn how to get traffic from multiple sources and get people excited about the content you’re going to share next.
Social Media Marketing
My business has seen tremendous growth through social media. Here I will reveal the secrets I’ve used for social media success. I go into real detail on each platform and we’ll figure out which ones are best for you to use, strategies to maximize their reach for your brand, and how to attract the most followers while building out a content strategy that will keep them engaged. My ad agency will teach you paid traffic strategies using Facebook ads.
Amplified affiliate marketing
Do you wonder how to attract affiliates that are perfect for your offer? It is possible to build honest, trusting business relationships that will lead to a win.-Win for everyone. I’ll explain how it all works and how to make it long-lasting. I will show you how to set up affiliate agreements, and how to protect yourself (as well to be responsible to your affiliates).
Unit V
Sales & Conversion Mastery
The Psychology of Selling
Your business’s lifeblood is its sales. Many people have brilliant ideas and execute well, but don’t convert their offering into real sales and dollars. Whether you feel great about selling yourself or you are terrified, we’re going to walk through the ins and outs of sales. We’ll start with the psychology of sales, incentives and influence. Then we’ll be ready to talk about HOW to sell without being salesy (yes it’s possible).
Sales funnel and landing pages
This lesson teaches you how to build an online business. We’ll work to develop your online marketing strategy and optimize how you acquire new leads and automatically lead them down a “funnel” To become a customer. We’ll go through the technical stuff like how to set up great sales funnels, landing pages, check out pages, and our recommendations for payment systems. We’ll talk about how to lead a potential customer from seeing your work all the way through to typing in their credit card number and becoming a loyal client.
Email Marketing and List Building
Now that you understand the tech side of sales funnels and turning leads into customers, let’s talk about the content and copywriting side of this. We’re diving into the best way to build your email list (with the right kind of people subscribing to it) and of course, I’m giving you another challenge! Noah Kagan, the creator of AppSumo and one of the best experts on this topic, will be your guide.
Unit VI
Ultimate Guide to Systems & Processes
Productivity
No matter how much you know about what to do to build a legacy, it doesn’t matter if you don’t have a solid way to do it. In this lesson we’re talking about one of the most important habits to develop – how to be productive on a day to day basis. We’re going over morning routines, scheduling your day, and getting organized in a sustainable way. You’ll have a healthy balance of work, recharge, and creativity.
Automation and Outsourcing
It is not a good idea to be a master of all trades in business. You should be able to focus on your strengths and delegate the rest. Delegation and outsourcing can seem intimidating if you have never done it before, but we’ll make you comfortable with it. You’ll learn how to manage a virtual assistant and how to choose what tasks to give away versus keep to yourself. You can focus on what you do best when you have support systems and people around you.
Project Management
This is your gateway to your goals and dreams. You can dream big but without a solid way to manage and move along your plans, they won’t get far. We’re introducing you to our favorite project management tool as well as the best project management practices. We’ll also cover goal setting do’s and dont’s to set yourself up to win.
Team Building
Hiring can be one your largest investments. And investments can go south if you don’t know what you are doing. A lone wolf can only get you so far. As your business grows, you’ll need to build up your team and create a work culture you enjoy. I’ll talk about hiring talent and setting good management principles in place. This lesson covers communication strategies, creating a great work environment, and how to give feedback.
Accounting, legalities, and bookkeeping
If you’re just starting out, it’s very important to set up the legalities and finances the right way. This lesson provides a high-level overview of the things you should be paying attention to when setting up your books, contracts, and what you should pay a professional for. The easier your day will run if you let the professionals do the job sooner.-To-day operations will run. I’ll talk about start-up tools, resources, legal principles, contracts, accounting, trademark issues — everything you need to set up your business the right way.
Customer Service
It is a great way to gain new business. We’ll discuss treating your customers the right way, which means they will come back again and again – AND they will refer you to all their friends. We’ll talk about how to create an awesome customer service experience, how to handle refunds and exchanges, and unique things you can do to create customer loyalty.
Here’s what you’ll get in Lewis Howes – Legacy
