Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns CourseDo you get nervous if someone asks you to help with a website migration?Every SEO at some point hears this:“We have a website migration coming. Can you help us?”It doesn’t matter if you work full-time or you’re a freelancer. A migration project will always find you (and I’m sure you’ve got these requests multiple times already).But here’s the problemIt seems like you’re just “supposed to know” how to perform one of the most complex SEO tasks – help a website preserve its traffic during and after migration.The reality is: »»» If you’ve never migrated before, you just can’t know what to do»»» You might have supported a few migrations before.»»» Or you might be facing one soon and are afraid that you’ll do something wrong and ruin your client’s website.»»» You don’t know where to start and you have no idea what to look for.↓ ↓ ↓As a result, you don’t yet feel confident enough to take on migration projects. So:You had to turn down a potential client because you didn’t know how to help them migrateYou haven’t been promoted to a manager position yetYou have already made a lot of mistakes so you’re afraid to work with migrations again Just reading a post or watching a YouTube video won’t helpYou’re an SEO always striving to improve your skills. So you’ve already tried to learn everything about website migrations.…you’ve watched many YouTube videos……read blog posts……took some SEO courses…But then, Googling every question you have doesn’t always give good results. And it takes forever.The courses you’ve taken were too basic.And the articles you’ve read were not enough either.You still have more questions than answers and don’t feel confident in your approach to website migrations.You are thinking: “Website Migrations are too hard for me.”»»» Not anymore! »»»It’s time to become a PRO in website migrations and upgrade your SEO careerIf you work full-timeYou will become a valuable asset to any companyYou will be promoted to senior SEOYou will get a pay raiseYou will increase your marketability as an SEOIf you freelance/ consultYou will get more freelance opportunitiesYou can add website migrations support as a new service to your business and increase your incomeYou’ll be able to sell migrations to potential clients and easily WIN their business!Having strong knowledge of website migrations will help you feel more confident and secure in your SEO career. Introducingthe SEO-Friendly Migrations & Redesigns CourseThe first strategic course that will help you successfully support any type of migration through all 5 stages.What would it mean for you to have a step-by-step blueprint guiding you through every step?How much stress and time would it save you?Boost your SEO skillset Be confident and prepared the next time a website migration request comes in (and it will)Understand what exactly you need to focus on during each stage of migration (even if you’re included later in the process)Get tips on collaboration with other teams during the migration so that it goes smoothlyIdentify potential risks before migrating and understand how to mitigate themCreate better workflows for you and your teamMigration is a complex processBut you don’t have to go through it alone anymore Let me help you by giving you the right steps to do it successfully.11+ Modules of the SEO-Friendly Migrations & Redesigns Course:MODULE 1Setting you up for successInstant access • 3 videosIncluded in packages: Essentials • AdvancedYour results after this module:This module will set you up for a great start. You’ll understand how this course works and how to get the most out of it. You’ll get clear on all 5 migration stages and your SEO goals on each of them. The best thing? You’ll also have access to an extended checklist outlining your every step during the migration.Files included:SEO Migrations Stages and SEO GoalsThe Ultimate Website Migration ChecklistMODULE 2Website Migration: Uncovering the Must-Know AspectsInstant access • 5 videosIncluded in packages: Essentials • AdvancedYour results:You’ll learn what migration types exist and how to effectively identify them so that you know exactly what you need to do. You’ll also get a 3-step framework to break down multiple migrations to help you approach them correctly and minimize risks. You’ll understand common website migration issues and how to avoid them (this is a huge help for all your projects!). Plus, you’ll know exactly what to do if you’re included in the migration process in later stages.Files included:Priorities based on when SEO is added to the migration processMODULE 3Stage 1: Building an SEO strategy for the migrationInstant access • 4 videosIncluded in packages: Essentials • AdvancedYour results:You’ll understand how to properly prepare for the website migration and what key information you need to acquire before you start. You’ll know how to tackle the hardest part of any migration project – cross-team communication. You’ll also learn about the types of risks and how to mitigate them. All this will help you set up the project for success. In the end, you’ll create a website migration plan with clear actions and timelines.Files included:Questions to ask before you start planning the migrationSEO Migrations Stages – Collaboration ChartWebsite Migration Plan TemplateMODULE 4Stage 2: Preparing for the migrationInstant access • 8 videosIncluded in packages: Essentials • AdvancedYour results:You’ll understand why and how to collect benchmarks before the migration starts. You’ll learn how to create and provide clear requirements to developers so that they listen to you. You’ll also be able to create a comprehensive redirection map using multiple sources and identify the issues you want to fix during the website migration. In the end, you’ll prepare SEO requirements for the migration that will help the migration go smoothly.Files included:Website Benchmarks TemplateRedirect Map TemplateTechnical SEO Website Audit ChecklistA List of Potential Issues That Can Be Fixed During MigrationSEO Requirements User Story TemplateSEO User Story template and exampleMODULE 5Domain Migration SpecificsInstant access • 2 videosIncluded in packages: Essentials • AdvancedYour results:You’ll understand the specifics of a domain/subdomain migration so that you know how to approach it confidently.Files included:Domain Migration SEO ChecklistMODULE 6URLs Migration SpecificsInstant access • 1 videoIncluded in packages: Essentials • AdvancedYour results:You’ll get a clear picture of how to help with URL migration so that the project goes smoothly and no traffic is lost in the end.Files included:SEO Requirements for Website MigrationMODULE 7CMS Migration SpecificsInstant access • 3 videosIncluded in packages: Essentials • AdvancedYour results:You’ll understand how to confidently approach scenarios when a website is switching the content management system, whether it’s moving to an existing CMS or a custom one.Files included:CMS Differences Analysis WorksheetMODULE 8Website Redesign SpecificsInstant access • 4 videosIncluded in packages: Essentials • AdvancedYour results:You’ll clearly see how to help preserve the SEO value of the website when it’s being redesigned.Files included:Page Templates PointersMODULE 9Stage 3: During website migration & pre-launchInstant access • 4 videosIncluded in packages: Essentials • AdvancedYour results:You’ll learn how to test a staging website to make sure all SEO requirements are in place before the website goes live. You’ll know the secret behind having your SEO requirements implemented at the later stages of the migration project.Files included:Required Pre-launch SEO Checks ChecklistPre-migration Collaboration Strategy CheatsheetMODULE 10Stage 4: Migration dayInstant access • 3 videosIncluded in packages: Essentials • AdvancedYour results:You’ll learn all steps you need to take immediately after the website migration so that you’re prepared and in control. You’ll also get a head start by understanding how to use Analytics to identify and fix website issues on the fly.Files included:Migration Day SEO Checks ChecklistMODULE 11Stage 5: Post-migration analysisInstant access • 2 videosIncluded in packages: Essentials • AdvancedYour results:You’ll understand how to assess the migration success and how to evaluate if any additional SEO recommendations or fixes are required.Files included:Website Benchmarks TemplateBOTH PACKAGESEssentials · Advanced include:Website Migrations & Redesigns Course11 Modules (Essential package)14 Modules (Advanced package)Video lessonsChecklists & Downloadable filesLifetime accessFree updatesCertificate of completionReady to dive deeper into Website Migrations?MODULE 12 – ADVANCEDMigrations during business acquisition / rebrandInstant access • 4 videosIncluded in packages: AdvancedYour results:You’ll understand how to approach the most common migration use cases – website acquisitions and rebranding. You’ll know exactly what to focus on, and how to map the URLs even if there’s no exact match for all pages. And you’ll also learn how to preserve branded traffic (super key for acquisitions/rebrands!).Files included:Decision Tree for Merging WebsitesMarketing and SEO Cheatsheet for Rebranding/AcquisitionMODULE 13 – ADVANCEDHow to help a client recover from migration that went wrongInstant access • 3 videosIncluded in packages: AdvancedYour results:You’ll learn how to save a website after a failed migration: where to look at it and how to recommend immediate fixes and create a recovery plan. You’ll also understand the mindset that you need to have in order to successfully work on such projects.Files included:Failed Migration First Aid GuideMODULE 14 – ADVANCEDA business side of website migrations (how to sell website migrations)Instant access • 3 videosIncluded in packages: AdvancedYour results:You’ll learn how to sell website migrations as a service (which is always a great addition to your business as migration help is very valuable and expensive). You’ll understand how to scope a migration project and price it so that you’re profitable. You’ll also learn about “pricing traps” and how to avoid them for good.Files included:Website Migration Project Scoping Template Save your time!SEO-Friendly Website Migrations also includes:ChecklistsThe Ultimate Website Migration ChecklistTechnical SEO Website Audit ChecklistRequired Pre-launch SEO Checks ChecklistMigration Day SEO Checks ChecklistTemplates:Website Migration Plan TemplateWebsite Benchmarks TemplateRedirect Map TemplateHere’s what the SEO-Friendly Migrations training will help you to achieve:If you’ve never supported website migration before↓You’ll learn all steps you need to take during any website migration and how to take them.It will help you be 100% confident and ready for your next migration project.If you’ve already done a couple of migrations↓The course will help you see if there are gaps in your current strategy. You’ll also learn what to prioritize if you’re included later in the migration process.It will help you fill in the gaps in your approach and improve it.If you’ve supported many website migrations in the past↓The course will help improve your processes and train your team so that they know what to do.It will help you look in control when working with clients or selling migrations.Why learn website migrations from me?I was once asked to recommend a good course on website migrations. And I was shocked as I didn’t find any.So I decided to create it myself.I’m Kristina Azarenko.My 10+ years of hands-on SEO experience have helped me become really good at what I do. In the last few years, I’ve been specializing in technical SEO.I’ve done it all:→ Website audits→ Website migrations→ Implementing redirects, canonicals, meta robots tags…→ Creating SEO documentation for custom websites→ Developing technical SEO frameworks for a content management system empowering hundreds of websitesHere are some more formal facts about me:A Technical SEO consultantWas featured in Search Engine Land post as one of the 13 women shaping the SEO industryAn international speaker (Women in Tech SEO Festival, Google Search Central conference, Semrush, Serpstat, etc.)Creator of the SEO Pro extension with 40k+ usersCreator of eCommerce SEO Mastery and SEO Challenge course with 600+ studentsHelped my previous students find jobs, move to SEO roles, get more clients through my coursesFriends of Search SEO Awards judgeLinkedIn Learning instructorA teacher by educationThere are no reviews yet.Add a Review Cancel replyYou must be logged in to post a review.