Koula Callahan – Proposals Made Simple

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Koula Callahan – Proposals Made Simple
Proposals Made Simple
Taught by Koula Callahan
Introduction : Why your proposal is costing you the deal
You’re losing out on revenue because your proposal doesn’t show the value you deliver. This course helps you create a 7-part proposal that will increase your conversion rate and win more deals for your business.
Introduction 

01 Why your proposal is costing you the deal

Module 1

01 Start with the problem (not your story)
02 Examples: The Hook
Assessment: Module 1

Module 2 

01 Position your product as the medicine for the pain
02 Examples: Your Solution
Assessment: Module 2

Module 3

01 Eliminate confusion by providing a clear path forward
02 Examples: The Plan
Assessment: Module 3

Module 4

01 Position the price as an investment, not a spend
02 Examples: The Price
Assessment: Module 4

Module 5

01 Now it’s time to tell your story
02 Examples: The Guide
Assessment: Module 5

Module 6

01 It’s time to close the deal
02 Examples: The Call to Action
Assessment: Module 6

Module 7

01 Write your cover letter last
02 Examples: The Cover Letter
Assessment: Module 7

Outro

01 Why it matters to have a great proposal