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Kian Golzari (Foundr) – The Product Development Blueprint

Original price was: ₹165,751.00.Current price is: ₹5,040.00.

-97%

WHAT YOU GET?
 
LESSON 1:BRANDING VS SELLING

90% Get Brand Wrong

Discover why brand-driven entrepreneurs end up always selling more.
 

Build Community With Branding

Learn how branding allows you to create loyal fans and launch new products.
 

Create Your Core Values

Crystalize what you stand for, your most persuasive story, and why you care.
 

Brand Or Single Product

Learn whether you should be a full-fledged brand or simply sell individual products.
 

People Buy From People

Walkthrough dialing in your avatar and what to do if you have multiple different ones.
 

Insights From Top Brands

Model the way some of today’s top brands communicate and differentiate their products.
 

Win The Long Game

See how to structure your brand and business to outlast and outsell your competition.
 
 
 
LESSON 2:BEST-SELLING PRODUCT GROUNDWORK

Serve A Clear Customer

Follow along step-by-step as Kian gets you crystal clear on exactly who you’re serving.
 

Confidently Pricing Your Product

Learn Kian’s unique pricing strategy so you can price your product the right way.
 

Develop Must-Have Products

Easily turn any “nice-to-have” product into a “must-have” solution.
 

Know Your Markets Language

Align your potential customers preferences with your brand and product experience.
 
 
 
LESSON 3:PRODUCT DEVELOPMENT

PROCESS – RESEARCH PHASE

Study The Competition

Follow Kian’s step-by-step process for “swiping” insights from your competition.
 

Create A Vision Board

See how to create a vision board to bring the perfect idea to life.
 

Confirm It Will Sell

Kian walks you through his favorite software and tools for identifying product demand.
 

The Secrets Of Samples

You’ll learn how Kian uses samples to predictably create a category-leading product.
 
 
 
LESSON 4A & 4B:PRODUCT DEVELOPMENT

PROCESS – CREATION PHASE

Vision-Advantage Product Creation

How to use what you see that others don’t to create a product that stands out.
 

Best Product Creation Rules

Follow Kian’s best practices around where the best products come from.
 

Finding The Right Supplier

How to find, negotiate, and get samples from the right suppliers.
 

Kian’s Favorite Product Examples

Walkthrough of product creation examples you can model your product around.
 
 
 
LESSON 5:WHICH PRODUCTS & WHEN

Create Your Hero Product

Nail down your own hero product which the rest of your brand will be built around.
 

Understanding Flagship Products

Learn why authenticity and individuality are key drivers for successful flagship products.
 

Developing Your Product Ranges

See how brands like North Face combine inspirational marketing with product range.
 

More Successful Product Examples

Get inspired by more of Kian’s favorite product examples and use them as blueprints.
 
 
 
LESSON 6:THE SPEED OF PRODUCT DEVELOPMENT

Why Speed Is Everything

Kian shows you how to move fast when you have a product idea.
 

Validate Before Launch

Learn how to save time and money by validating your ideas before committing to them.
 

Don’t Overdevelop Your Product

Discover the right amount of product development you need when just starting.
 

Launch For Correct Season

Get Kian’s hard earned lessons about when’s the right time to launch your product
 
 
LESSON 7:PACKAGING, PRODUCT NAMES,

& LOGOS

Create Unforgettable Packaging

See how to make your packaging and unboxing a remarkable customer experience.
 

Find The Perfect Name

Kian reveals the right and wrong way of naming your product and your brand.
 

Choose Your Brand Colors

Follow a proven process for making the colors of your brand feel unique and valuable.
 

Pick The Right Logo

Learn the different types of logos and which one matches your specific brand style.
 
 
 
LESSON 8:PROTECT YOUR PRODUCT IDEA

Non Disclosure Agreements

Kian walks you through what contracts you need and when to actually use them.
 

Keep Your Product Private

Learn Kian’s 10/5/3/1 rule to help ensure suppliers don’t knock off your idea.
 

When To Use Patents

What you need to know about design and utility patents in your specific market.
 

Defense Against CopyCats

See the exact actions Kian takes when his product gets copied.
 
 
 
LESSON 9:CHOOSING THE RIGHT SUPPLIER

Use A Spec Sheet

Kian includes his own detailed spec sheet checklist you’ll use with every supplier.
 

Must-Ask Supplier Questions

Follow the step-by-step questionnaire provided to know if a supplier is safe to use.
 

Supplier Compliance Certificates

Learn how Kian ensures that products he’ll be getting meet all legal requirements.
 

Before Choosing A Supplier

Listen to Kian’s strong advice on what most people should do before sourcing.