Keith Krance – Facebook Momentum

Keith Krance – Facebook MomentumIs It Really Possible to Generate 612 Leads @ $1.20/Lead in Just7-Days for a Brand New Business on Facebook…Using a Simple Repeatable Customized Marketing System… Crafted from Spending Over $2.6 Million/Month in Facebook Ad Spend?Did You Also Know More People Login to Facebook Every Night Than Watch ALL of the Major TV Networks… COMBINED? Don’t you think it’s time to take your business to the next level by advertising on Facebook?Hi, I’m Keith Krance…Author of the #1 Best Selling Book “The Ultimate Guide to Facebook Advertising“, the host of the highly acclaimed podcast “Perpetual Traffic“, and founder of Dominate Web Media (a full-service Facebook Advertising Agency, Consulting, and Online Education Company)Over the last several years I’ve been lucky enough to work with thousands of clients… from some of the biggest names in the Information Marketing… to people wanting to leave their current job and start their own business… from incredibly successful eCommerce Brands… to small Local Business owners…To show you how Facebook can transform your business… literally overnight… I have an incredible Facebook case study to share with you…But firstly…Want to Know the 3-Biggest Mistakes People Make When Starting Facebook Advertising?Biggest Mistake #1: TargetingThe quality & amount of data Facebook collects is absolutely incredible. A quote from MIT’s Technology Review states “Facebook has collected the most extensive data set EVER assembled on human social behavior“…… and as a business owner having access to this wealth of data and the ability to pin-point your ads to a highly-targeted audience is truly a marketer’s dream.So it’s no wonder people get enamored with the potential targeting & retargeting options on Facebook…But believe it or not targeting is NOT the most important element for success or on Facebook…What most people don’t realize is when it comes to taking your business to the next level…Strategy & MessagingBeatsTargeting & Ninja Optimization That’s because Facebook is different from other types of online marketing e.g. Adwords, SEO, YouTube, etc… For example:1. Facebook is Interruption Marketing — meaning people who login into Facebook aren’t looking for a solution to their problems… instead they’re looking for an escape… e.g checking in on family & friends… or… watching the latest dog viral video… 2. Facebook Makes Up It’s Own Rules — meaning traditional direct marketing tactics like fear-based positioning and problem agitation increases your chances of getting ads denied… or worse yet… getting your account banned…But there’s GOOD NEWS…If you approach Facebook the right way… and by the right way I mean with the correct “Messaging & Strategy”… Facebook is an incredibly powerful platform that can exponentially grow your business…I’ve seen it happen over & over again…Here’s What I Mean…But there’s a Major Problem withhow MOST people approachFacebook Advertising…Because When It Comes To Interruption Marketing…There’s NO One-Fits-All Solution!All business advertising on Facebook fall into one or more of the 3 following Business Categories…Local & Service BusinesseseCommerce & Physical ProductsDigital & Information Products (including SAAS companies)(If you can think of a business that doesn’t fit into at least one of these categories please let me know)The reason for recognizing the 3 different Business Categories is because they’re very different in terms of what they offer, inventory, pricing strategies, frequency of purchase, competition, costs of business – including rent, manufacturing, shipping & handling, etc…On top of that the 3 Categories typically ask prospects to take very different actions as the next step in their customer journey…For example: compare downloading a cheat-sheet Vs signing up for a free chiropractic assessment Vs purchasing a bottle of supplements online…Chances are you’re far more likely to optin for the cheat-sheet… than travel across town for an appointment… or pull out your credit card… especially if uncertain of the value the product or service offers in return, right?Biggest Mistake #2: StrategyDespite the differences in the 3-Business Categories…Most Businesses on Facebook try to use the“Info-Product Marketing Model“No Matter What They Sell…For example… is a Lead Magnet really the best strategy for a Local Business? How about a Webinar for an eCommerce store?In other words most businesses are trying to fit a square peg into a round hole…So in order to see what really works for each of the 3-Business Categories… I decided to go back and look at our data…The only Facebook Ads Training Program that takes you by the hand walking you through a proven step-by-step process for…Discovering Your Perfect Facebook Strategy for Generating Leads & Customers… While Creating Raving Fans & Brand Good-Will…This brand new online training reveals:Exactly What Works on Facebook and Why Authenticity is the Key… The Fastest & Easiest Way to Build Your Facebook Presence…The 7-Steps You Must Follow Every-Time for a Successful Campaigns… The 2 Best Money-Making Facebook Funnels for Your Business…4 Simple Yet Powerful Questions for Unveiling What Your Market Really Wants… 6 Incredible Offers Currently Crushin-It on Facebook…How to Find Your Perfect Audience… The Powerful Yet Overlooked Campaign that Instantly Boosts Your Credibility…A Step-By-Step Guide for Unleashing Facebooks Powerful Tracking System… Simple Tools for Creating Your Facebook Funnel in Minutes… Even & Especially If You Don’t Know Any Computer Code…How to Build Your Lead Generation Campaign Like a Boss… Don’t Panic: Exactly What To Do If Your Ads Get Denied…Instantly Know How Your Campaigns are Performing with the Traffic Light Campaign Scorecard…How to Optimize & Scale Your Winning Campaigns to Create Even More Customers at an Even Lower Cost…Plus much more… Facebook Success Tailored for Your Business…