What You’ll Learn
How to create a strategy that aligns your content with real business goals for powerful, efficient, and measurable return on investment!
How to craft a brand message that systematically accelerates brand awareness, audience size, sales, and loyalty.
How to develop a reliable, high-performance content calendar that maximizes efficiency, simplifies collaboration, and halts the day-to-day panic of content scheduling.
How thousands of brands – from bootstrappers to Fortune 500 – have doubled, tripled, or even quadrupled their revenue from social in the span of 90 days.
How to deploy one single, powerful, growth-driving content strategy across your full digital footprint for maximum ROI.
BFF Targeting Technique:
Turn your performance WAY up with our targeting tool that helps you
Create content to cut through the noise and connect with your people (like one bathing suit brand that grew revenue by 158% in 6 months)!
Get to know your audience so you can keep it so social, they don’t even realize you’re selling
Know what they need to hear from you to go from stranger to prospect to loyal customer!
The Competitive Launchpad:
Attack your market’s open space with our proprietary process and workbook that shows you:
Patterns in your competitive landscape and how to break the mold for faster growth (like our jewelry designer client that grew her ecomm sales by 200% year-over-year)!
Exactly what to say and do to set your brand apart in a crowded market.
Profitable Positioning:
Cut through the noise and command attention with a point of view that’s impossible to ignore – the #1 way to stand out in a saturated market!
Define your brand’s voice: the driving force behind your messaging to make sure every post packs maximum punch
Align your strategy to your target market mindset for accelerated success and profitability (like a local kitchen store that picked up $75k of additional sales in just 8 months)!
Content Pillars:
Grow your brand with purpose and power! From here on out, every piece of content will drive a measurable business outcome.
Remove confusion with your new systematic, growth-driving storytelling strategy
Redefine content pillars to align them with your most critical business goals
Inspire your audience to take action, buy, and refer you to their friends!
The Social Playbook:
Breathe life into your content pillars with your go-to-market playbook!
Reduce your content planning time to 15 minutes per month
Align your content pillars with the right growth tactics for maximum performance!
Establish your tone of voice and set your brand apart for good
Leader’s Guide to Content Planning:
Stop wasting time and start marketing like the world’s greatest brands with our simple systems and tools!
Proprietary content planning tool that enhances creativity and reduces friction.
A full year of content prompts that you can adapt for your brand’s unique content pillars!
The workflows you’ll use to keep all of the moving parts together.
Exponential Growth Roadmap:
Increase reach immediately – by 400-1000% – and drive algorithm-proof, sustainable growth.
Extend the shelf-life and boost the visibility of every post with our proprietary 3×3 model
Get in front of high-quality audiences FASTER with our proprietary Partnership Playbook!
Accelerate your audience growth, sales, and customer loyalty with our tried-and-true future-proof growth playbook
8 Principles of High Performance Social Media Creative:
Leapfrog your learning curve with every trick of the trade we’ve picked up over 13 years of running social for global, national, and local brands.
Set your brand apart with these scrappy creative tips from the world’s most beloved brands
Apply these principles to your brand with case studies and cross-industry examples
Lay the groundwork and build your brand’s legacy with our creative masterclass
