My name is Justin Devonshire. I help coaches, experts and speakers to quickly brand themselves as an authority in their niche, create a loyal following, and convert higher-paying clients.
Justin Devonshire – Six Figure Speaker System
The 6 Step Blueprint To Become The Go-To Authority & Enrol High-Paying Clients
If you’re a coach, consultant, expert or trainer that wants to:
Become the go-to authority in your niche
Build a loyal tribe of followers,
And enrol high-paying clients…
…this will be the most important content you read all week. But first,
Tell Me Honestly, Does This Sound Familiar…
Do you struggle to earn a consistent & predictable income… even though your advice & products are life-changing?
Your services are worth more than what you charge… but because new leads are scarce, you drop your prices “just to be sure” you get the client?
Having a steady flow of qualified, ideal prospects would change your life – BUT nobody knows who you are, and you have no idea how to compete for attention with the ‘big players’ in your industry?
If these frustrations are painfully common for you, it’s likely because the marketing strategies that worked years ago are outdated and irrelevant now. Today you’re up against waves of new competitors – and that number keeps growing.
Your market are becoming more sceptical & jaded every single day.
There’s too much ‘noise’ out there.
Being a specialist is no longer enough.
That’s because
More Competitors Are Flooding Your Market Than Ever Before
The expert-industry is exploding right now. In fact, the US Department of Labor Statistics estimate the consulting industry will grow by 83% by 2018 (even whilst other industries suffer).
As a result, many coaches, consultants, experts and trainers are finding it increasingly hard to gain the trust of their market and enrol high-paying clients.
The key to create trust, influence & exposure in the eyes of your prospects is to become seen as an Expert Authority.
You can still win the trust & brand loyalty of your prospects, using a process I call the Expert Authority Blueprint.
Knowing your ‘customer avatar’ and building a basic sales funnel is not going to cut it any more.
I’m about to walk you through the 6-step ‘Blueprint’ I used to go from zero clients and zero influence – to becoming an international speaker, live seminar leader and consultant to 7 and 8-entrepreneurs.
It’s critical for any expert to understand this 6-step formula.
Positioning YOU As The Expert Authority
What does this mean, exactly?
It means you have more influence. You reach more people to create more impact. And as a result, you attract more income, freedom and fulfilment.
The Expert Authority is seen everywhere.
The Expert Authority commands 10X the fees a non-authority does.
The Expert Authority is trusted, and celebrated as the ‘go-to’ source for results.
YES – You will win more clients, because they know, like and trust you.
My name is Justin Devonshire. I help coaches, experts and speakers to quickly brand themselves as an authority in their niche, create a loyal following, and convert higher-paying clients.
I’ve taught those expert-entrepreneurs the ‘secret‘ for creating Expert Authority status – even if nobody’s heard of you yet – and I want to share it with you, too.
I call this a ‘secret’, but actually its right in front of you.
Take a look at the leading expert authorities today – such as Tony Robbins, Eckhart Tolle, or Brian Tracy, for example. These figure-heads of industry are well-known, respected, trusted and command the highest fees.
Introducing The Expert Authority Blueprint: 6 Steps to Grow Your Influence, Impact & Income
The Expert Authority Blueprint is based on 6 core elements that help you rapidly gain more awareness, trust and followers.
When you apply every step – in sequence – you’ll start attracting more followers, leads and high-paying clients, like a magnet. Not only that, but as an influencer you’ll receive more invitations to speak on stages, to collaborate with other entrepreneurs, and closing high-ticket deals will become a lot easier.
Step 1: Profile Your Best Prospects (And Find Out Exactly Where They Are)
Is it frustrating that nobody engages with your content or marketing messages? The sound of crickets chirping is louder.
This is what happens if you haven’t accurately profiled your target customer.
I don’t just mean knowing their age and gender. This goes much, much deeper.
When you create a psychological breakdown of the specificprospect you can serve in the best way, they’ll become hooked to anything you say.
This means understanding the emotions they feel most often, who they take advice from, and knowing all the potential reasons they why they’ve not yet solved their problem.
But even that’s not enough…
If you want to be the Expert Authority and have a magnetic influence you need to know what stage of the buying process each of your prospects are at. There are three main stages of “prospect readiness” that person moves through before buying.
This concept is also known as”
The 3 Stages of The Buyer’s Journey
If you can identify each of these ‘phases’ – and send the right messages at the right time – you’ll create a deeper & more meaningful relationship with your market. These phases are as follows:
The Awareness Phase: The person is becoming aware of the real nature of their problem, and believes that a new possibility exists (inspiration).
The Information Phase: The person enters the market to compare potential solutions, and wants to know more about your process for getting results.
The Action Phase: The prospect is ready to make a decision, and will most easily choose via a demonstration of your product.
Understanding this marketing science if vital.
The reason most marketing fails to engage or convert the audience is because it does not follow this logical sequence.
In fact, most marketing material is either “Information” or “Action Phase” oriented. You’re either trying too hard to teach your prospect technical details, or features, or pushing them into trying your product before they’re ready.
The truth is that about 90% of your market are in the Awareness Phase.
In contrast, only about 7% are in the Information Phase.
3% of the market are in the Action Phase.
So that means only 3% of the people that see your marketing material are in a position to do anything about it. You’re ignoring 90% of the prospects you could be building relationships with.
Step 2: Create a Signature-Branded Service – That’s Irresistible To Your Ideal Prospects
Have you ever been confused about what to offer in your packages?
How much to charge?
And how do you make sure your prospects choose you over the competition?
Most coaches & experts struggle to sell programs, even though they have life-transforming knowledge to share.
If you’re not in high-demand for your services, its likely due to the following reasons:
Your services & products look and sound the same as everybody else’s, so its not appealing to your market…
You’re stuck in the ‘time for money’ trap, so your income isn’t scalable.
If you look at the Expert Authorities who’ve made the biggest contribution, and had the biggest financial success, you’ll see that their services have 3 things in common.
Step 3: Build a Loyal, Hungry Tribe of Followers (That Grows 24/7 – On Autopilot)
Does it sometimes feel like you’re doing a hundred things to get leads & build your list?
Are you posting on multiple social media accounts, writing non-stop content, and ‘hustling’ every day to bring prospects to your website?
Does marketing just seem too…overwhelming?
The problem here is that most coaches spend 90% of their time on marketing.
Why is that a problem?
Because more important tasks aren’t being done.
Your clients aren’t being served to the highest standard. You have no time to enjoy life away from business. You get tired and overwhelmed.
The real secret is that the most successful coaches spend only 10% of their time on marketing & list building.
How?
Because of automation.
The top 7- and 8-figure experts use automated systems to build their list and attract prospects straight to them.
Here are a few steps so you can quickly slash your time spent marketing, and gain some extra freedom (while your list will start growing 100X faster than it currently is!)
1.Start building a pixel audience on Facebook
Facebook gives you a pixel, which you can drop onto your WordPress blog. When anyone lands on that blog, Facebook captures that person onto a list that you can then retarget with an advertising message later on.
You can also collect a pixel audience of people that watch your promoted videos on Facebook.
This works extremely well because all you need to do is focus on giving good quality blog posts, or Facebook videos (FB also pixel people that have watched your videos).
This builds an audience of people most interested in your content. They’re essentially raising their hand in the air and saying, “I want to learn about this solution to my problem!”
2.Retarget that pixel audience with an opportunity to subscribe for even more great value
When you then retarget those people with an offer to join your mailing list, we’ve seen two incredible things happen:
First, your opt-in percentage rate significantly increases.Here’s a recent screenshot of an offer we ran for a 7-day challenge:
Because we only offered this challenge to our pixel audience of people that had already consumed our content, we got an incredible 65% opt-in rate on the landing page.
Across the board our landing pages convert at 50%, 60% and even 70%+ when we attract leads this way.
But we found a second interesting thing happen from list building on autopilot in this way…. our conversion rates from leads to buyers goes up drastically. That means a lot more of our email list subscribers become paying customers.
Step 4: Turn Followers Into Raving Fans (By Giving Even More Epic Content)
So now you’re building an exponential list of interested prospects every single day.
But how do you build a deep, trusting relationship with this audience, so that they become paying customers?
The mistake most experts make here is to bombard their list with sales offers immediately upon joining.
What’s worse, is that they keep sending their list the exact same offer – over and over again – until the person gets annoyed, and un-subscribes.
We’re going to do things very differently – so you stand out over the competition immediately
The Expert Authority way of building trust & influence is to send your list even more epic content, before asking for a sale.
And the best part? This too can be automated pretty quickly.
Remember back in step 2 – you documented your ‘framework’ process for getting results?
Its this process that make up the bulk of content inside your marketing funnel. We know that people on your list have an emotional desire to get the result you help them with.
Now, all we need to do is create a logical connection that you have the steps for success. Let the prospect see how this would all work. Educate them on the pieces of the puzzle that will lead them to success.
So, you can create content based on your ‘framework’.
Some examples of content that work well in this phase of your funnel include:
A video series demonstrating the steps to success, as well as some case studies – such as Jeff Walker’s ‘Product Launch Formula‘.
A ‘challenge’ that drips a piece of content to the user each day to help them create a plan. If you’d like to learn more about creating challenges for your sales funnel, then check out my friend Scott Oldford’s challenge method. He ran a free 7-day challenge with only 1,163 people.. .and generated over $300,000 in sales from it!
Or a PDF guide, or tutorial video
Step 5: Turn Fans Into High-Paying Clients (Without Needing To “Hard-Sell” Ever Again)
Most coaches dread the thought of selling.
I can see why:
It’s likely you’ve experienced somebody trying to ‘hard-sell’ you on something. You’ve been to a sleazy car-dealer.
You’ve been on the receiving end of a pushy salesman, who didn’t care about you – but only about extracting the money from your wallet.
But a bad experience of sales doesn’t mean it’s all bad. We have to sell.
There is a way for us to sell our services, that is ethical, friendly, not pushy, and actually makes the prospect feel understood and cared for.
In fact, the word sales actually comes from the Latin, “To Serve“.
So selling – in its purest form – is serving.
Step 6: Be Seen Everywhere (Generating Traffic to Your Expert Authority Sales Funnel)
Once the previous 5 steps are in place, you’ll have a functioning, and highly automated sales funnel that attracts, captures and nurtures leads, before delivering them to your final conversion mechanism.
All that remains for you to do is send traffic into the start of that sales funnel.
Which means putting your epic, useful expert content in front of as many targeted people as possible.
And the amazing news is, with the tools & technology we have at our fingertips today we can show your content to literally hundreds of thousands – or even millions – of ideal prospects – within hours.
That’s not an exaggeration: the technology we have today allows us to locate, and specifically target people most interested in our content – from anywhere in the world.
What Would Happen If You Implemented The 6-Step Expert Authority Blueprint – This Month?
Would you like to find out?
If this methodology of growing your business & helping more clients makes sense to you, I’d like to give you an invitation.
Each of the 6 steps of the Expert Authority Blueprint system are taught – in full depth – inside a 6-module online study course.
This program gives you an in-depth and detailed training on each of the 6 steps. You’ll be taken step-by-step on how to implement each area of this.
From identifying the ‘buying triggers’ of your ideal prospects…
To piecing together your Signature Service…
Building the sales funnel, and creating expert content…
And of course, generating traffic – using Facebook ads, social media marketing, and guest / media appearances to ‘be seen everywhere’.
If you’d like to learn all of that, its included inside the Expert Authority Blueprint, 6 module program.
Get Download Justin Devonshire – Six Figure Speaker System Right Now!
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