Description
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Justin Borge – Turning Searches Into Traffic
TURNING SEARCHES INTO TRAFFIC
A course on Keyword Research and Content Strategy. Take our process and use it for yourself, use it for your business and your clients.
CONTENTS
Start Here
1. Getting Set Up
We walk you through setting up the exact template we use for our paying clients, then give you a tour of how to use Ahrefs, the main tool we’ll be focusing on throughout the rest of the course.
2. Identifying Your True Competitors
The first step in completing your spreadsheet is to identify the *right* competitors to analyze. We never skip these three methods.
3. Creating a Master List of Everything Your Competition Ranks For
Once you’ve identified the right competitors to analyze, it’s time to export all their SEO data into an organized, searchable Master List. Find a term you want to rank for? Use the Master List to open the exact page on your competitors site to take notes on what you can do better.
4. Planning Your Marketing Funnel Around Easy-To-Rank-For Keywords
Reviewing the structure of a Marketing Funnel, then walking through the process of organizing each phase of yours based around traffic-driving keyword opportunities.
5. Creating an Expert-Level Content Strategy
It’s one thing to come up with a bunch of data. It’s another thing to actually be confident interpreting said data, then knowing exactly how to put it to good use.
6. Estimating ROI in SEO and Content Marketing
Forecasting ROI is often an abstract hurdle for SEO pros, while managing expectations is crucial for avoiding disappointed clients. Everyone needs to be on the same page about how long it might take to see substantial results and how those results can reasonably be forecasted (to justify the up-front investment).
In this section you’ll learn how we go about projecting future traffic, and most importantly, future earnings for the businesses we consult for. Be conservative in your estimates, demonstrate you know what you’re doing and leave room for them to be surprised by your successes down the road. It’s always better to under-promise and over-deliver than vice versa.
BONUS: Find the Keywords Your Competitors Share (that you’re missing out on)
The Ahrefs Content Gap tool allows you to analyze and compare multiple websites against one another. The tool can show you (quite granularly) which keywords that Site A, Site, B, and Site C all share with one another that Site D…does not. You can also filter the keywords you discover by volume, difficulty, and cost per click.
It doesn’t take long to do if you know what you’re doing, but this kind of information can be extremely valuable to a business, and we know from first-hand experience that they’re willing to pay for it.
