Justin Blackman – Write More Personality-er Workshop

4,500.00

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Justin Blackman – Write More Personality-er Workshop
“Style Is The Stuff You Get Wrong” -Neil Gaiman

The thing is, there’s a right way to get stuff wrong. But if we all follow the same rules, nobody will ever notice us.
In this easy-to-binge, easy-to-implement, easy-to-love workshop, we’ll get nerdy on the formulas that make writing fun. (No experience necessary.)
I’ll dissect the science to the silly and translate styles of the wild, so you can see interesting ways to make your copy more poppy—complete with real-world examples of great (and not great) writing in action.
For permission to write the way you want to, and to become the highlight of someone’s inbox, smoosh this button with your poking device.
It’s the right way to get things wrong.
How it works

This delightful chocolate factory of sweet, sweet writerly magic is broken down into itty-bitty delectably smart bites. Its quick n’ easy content will have you writing better in minutes. And your readers will notice a change right away.
Here’s what you get:

Writing Basics: Fun punctuation, unforgettable rules, and freaky facts about layout
Pop-py Seeds: Sprinkle these techniques onto your copy to make it pop like grandma’s knees
Power Moves: Weird ways to make your readers take action (Science!)
Punch-ups: Over-the-shoulder edits that take your words from blah to booyah
Swipes & Inspo Lists: Use these uncommon lines to make your copy muy caliente
Checklists & Transition Lines: Print these out for one last look before you publish

… Plus an insult generator (), real-time edits, and permission to let go of some long-held writing beliefs implanted by your 5th grade English teacher.
Everybody writes. This workshop makes it more fun. And it makes whatever you send more enjoyable to read.
The Workshop:

Welcome video2 mins

49.3 MB
Section 1: White Belt Basics

Laying the groundwork

Introduction: Keys to Great Content7 mins

674 MB

Module 1.1: Foundation & Punctuation11 mins

820 MB

Module 1.2: Weasel Words & Bullets7 mins

593 MB

Module 1.3: 7 Wonky Things & Power Moves10 mins

916 MB

Module 1.4: Editing & Funny Rules5 mins

543 MB
Section 2: Yellow Belt Techniques

Slightly more advanced writing techniques

Module 2.1: All The Feels (And Where To Have Them) 10 mins

620 MB

Module 2.2: Artists, Thieves & Ferris Bueller 8 mins

814 MB

Module 2.3: Sweeps, UNs & INGs 5 mins

385 MB

Your Insult Generator (Link & Demo) 4 mins

73.2 MB
Section 3: Black Belt Punch-Ups

More of the good stuff

Module 3.1: Pro Gamer Moves12 mins

1.1 GB

Module 3.2: Comedy Techniques For Commoners11 mins

1.01 GB
Section 4: Even More Personality-er-er!

Here are 24 MORE ways to stand out and make your already ice cold copy even cooler

Module 4.1: You, Me & UVPs 10 mins

150 MB

Module 4.2: Swiper Yes Swiping 12 mins

112 MB

Module 4.3: Discussions, Guarantees & Sam Elliott 18 mins

146 MB

Module 4.4: Rhymes & Name Drops 11 mins

88.2 MB

Module 4.5: The Only Email Template I Actually Use 6 mins

45.9 MB

Module 4.6: And Now You Write 2 mins

208 MB
Punch-ups, Breakdowns & Bonus Calls

Video walkthroughs and over-the-shoulder writing examples, plus bonus calls

Personality-er Academy Guest: Chris Orzechowski (1h 26m 15s)

1.2 GB

Personality-er Academy Guest: Kim Krause Schwalm (1h 24m 36s)

1.09 GB

Joey K. Punch-Up: Fitness Promo 44 mins

210 MB

Crystal H. Punch-up: Copy Services 40 mins

166 MB

Belinda W. Punch-up: Funny Blogs 37 mins

280 MB

Belinda W. Punch-up 2 11 mins

91 MB

My Launch Email Breakdown 20 mins

274 MB

Peter Tingle Email pt. 1 (The Ugly First Draft) 10 mins

73.2 MB

Peter Tingle Email pt. 2 (Big Changes) 10 mins

63.3 MB

Peter Tingle Email pt. 3 (The Punch-Up) 12 mins

52.9 MB

Peter Tingle Email Pt. 4 (Final Tweaks) 8 mins

108 MB

Bonus Call #1: Guest Funny Writer – Nick Gaudio (1h 11m 47s)

838 MB

Bonus Call #2: Real World Examples & Punch-ups (1h 27m 18s)

392 MB

Bonus Call #3: Comics, Beer & Branding (1h 22m 47s)

303 MB
Downloads

PDFs, checklists, and all the good stuff from the videos

The Printable Personalty-er Punch List 122 KB

Personality-er Transition Lines 72.6 KB

Ablaut Reduplication & Adjective Order 351 KB

Sins & Virtues 83.8 KB
Beta Videos

Straight walkthrough of the slides

Write more personality-er video 149 mins

344 MB

Write more personality-er video 231 mins

219 MB
New workshop. Who dis?

There are 27 people in the U.S. named Justin Blackman, but I’m the one who matters right now. (#SorryOtherJustins)
I’m the guy who wrote 100 headlines every day for 100 days during The Headline Project. I’m also the guy who writes Brand Ventriloquist® voice guides for A-List clients like, Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Ashlyn Carter, Belinda Weaver, Bobby Klinck, and dozens of others.  (I can drop more names but then I just have to pick ’em up and my back hurts.)
I’ve personally created killer copy for more than 429 people (and counting).
Along this ridiculous journey, I picked a quirk or three… and possibly schizophrenia. Yet, I also discovered some amayonaissing writing techniques.
And I watched how others stood out by either breaking or finding loop holes in traditional grammar rules.
As a card carrying word nerd, I’ve read damn near everything there is about persuasion, conversion, comedy, and creativity. And when I see or hear a funny line, I don’t just laugh or blow air hard through my nostrils at it… I break down WHY it was funny. Then I analyze the style and stash it in my brain for later use. And I find new things to add almost every dang day.
I go deeper on this shizz than anyone ever should.
Because of this nasty lil’ habit, I found the logic and patterns hiding behind techniques that make words compelling.
This workshop is all those delectable and super juicy bits, rolled into a smorgasbord of well-researched, tested, and proven writerly shenanigans.
This may sound super nerdy and strange (and it is) but this sciency approach is the source of my super power.
Popeye had spinach. I have em dashes.
Here’s what smart internet people are saying about Personality-er
Exactly what I needed to have more confidence in my own copy.

This course adds a science—and a system—to some of the silly, silent or unspoken ways that I’ve seen personality show up in writing over the last few years.
It’s exactly what I needed to have more confidence in my own copy.
-Brandon Burton
If you want the freedom to write like you, and want your writing to be the highlight of someone’s day, Justin’s course is all that with sugar on top!

Don’t spend hours debating, jump in and get going to be even more amazing than you already are.
-Sharon Steele
There are SO many nuggets in here.

I just binge-watched this course (short videos, no fluff, bulk entertainment value, doesn’t judge your comfy couch pants)… And there are SO many nuggets in here. Some of them validate stuff I already do (but the win there is I now have the language to talk about it), and others (um, bullet order? HELLO, NEW KNOWLEDGE NUGGET!) are fresh, delicious gold.
-Kirsty Fanton
So, why should you even care about this?

Because putting your personality on paper makes people like you.
And we buy from people we like.
Being able to write well is a super power—and opportunities to shine are everywhere. Could be an email, be a website, or even Tinder profile. This course shows you the best ways how, where, and when to stand out and get noticed.
I’ve learned from lots of great writers over the years. Hop on the fun bus to discover it all in less than two hours.