Julius Fedorovicius – Intermediate Google Tag Manager Course + Advanced Topics 2.0 (2021)
Unleash the power within Google Tag Manager Learn how to solve difficult web tracking problems. Now with GA4 examples & server-side tagging
For: Intermediate Users who wish to be GTM professionals
Duration: 9 hours main content plus 4 hours server-side tagging
Last update: May 28th 2021
What will you learn from this course?
In this intermediate/advanced Google Tag Manager You will also learn:
How the data layer functions under the hood
How to access your website’s custom data (when a developer can’t help you)
How to create advanced triggers
Introduction to technical topics and how they can be applied in GTM
How to handle technical problems such as iFrames
How to test your setup properly (No, preview and debug mode are not sufficient)
How to set up GA4 Ecommerce (from planning to execution)
How to configure server-Side tagging with GTM, how it can be optimized and how to get the most out of it
A course that is up-To-Dates that are engaging and practical with support
This seems like a low bar for an online class. However, this seems to be the case for many. Google Tag Manager This is what courses on the market struggle to do.
You might be surprised at how much they have updated their GTM courses if you find a bundle of courses or extensive training programs. You may be surprised
Analytics Mania has a completely different approach to things. This course is:
Regularly updated
It is full of practical lessons + They will be applied on a sandbox site
With easy-To-It is important to understand the explanations Complex concepts
A clear step-By-Step-by-step process This is not just a collection of random tutorials.
With time-Resource savings Exclusive templates and checklists
With support The instructor and other students
Access for life There are no expiration dates or deadlines.
Learn from one of the best GTM practitioners Around the globe
Do you want to find out more? Continue reading.
GTM professionals for those who wish to be.
You will be able:
Speed-up tracking implementations/updates, make them easier to scale
Communicate with developers more effectively and efficiently
Establish a solid practice of testing that will prevent costly mistakes
Make data control simpler by creating internal workflows within your company.
Feel more confident with Technical terms (if you don’t consider yourself technical yet)
Find solutions to complex web tracking issues
Be flexible in the future, where tracking setups are likely to become more complicated and powerful thanks to server technology.-side tagging
You can take your website tracking skills up a notch and unleash the power Google Tag Manager. This course will assist you in achieving that. It’s about time for you to go next-level.
For those who wish to be prepared for the future in web analytics
Digital analytics has changed dramatically over the past several years. Apple’s ITP, privacy regulations, the launch of Google Analytics 4, etc.). These are not slowing things down.
Don’t be left behind. Keep your eyes open and keep moving forward-To-date.
This course is a great way to do that.
Learn how to configure Google Analytics 4 Ecommerce setup (from Z to A)
Others examples (that include Google Analytics) will also make use of GA4
Learn how to configure the Server-Side GTM setups will improve the quality of your data collection
Still using Universal Analytics? No problem! You can enroll now and receive the previous version with Universal Analytics examples (including Enhanced Ecommerce).
What can you expect from this course
9 modules
More than 60 videos describing the inner workings of Google Tag Manager. This is everything you need to know to be a GTM specialist.
Module dedicated to GA4 Ecommerce
This course focuses on the implementation of 1 of 9 major modules. Google Analytics for Ecommerce Google Tag Manager. It’s impossible to properly learn this topic just from a single 20-Minute video. You need to be aware that there are many nuances. The module takes approximately 2 hours to complete.
Two modules on server-GTM side setup
Server-Side tagging is an important topic, but it can be complicated. These two modules can be used by your company to help improve data quality and data collection. You’ll start with the basic setup and then will go towards more powerful solutions.
Practical tasks and a sandbox site
This course is more than just a. “sit back and watch”. Learning is best done by doing. Therefore, you will need to perform practical tasks on a real website. You can either use your own website or the sandbox site provided during this course. Please note:-Side tagging lessons aside, you will need your own domain and website.
Quick quizzes
You will find a quick quiz at the end each module. It allows you to test your knowledge. It’s a great way to ensure that you have gained the most out of lessons.
Useful resources
You’ll get access to my checklists and other downloadables that will help you be more efficient with Google Tag Manager. I use them in various projects.
Access to the course for life + free updates
Your Google Tag Manager All course purchases include lifetime access to all training materials. If you would like to revisit a specific topic, you can go back anytime. You can always come back to the course anytime a new update is made (e.g. A new lesson or re-recorded module), you’ll get that instantly, free of charge.
This is it? Google Tag Manager Course right for you?
This course is for intermediate-level students. Google Tag Manager Customers and wish to learn more. Before you start itBasic concepts such as variables, tags, triggers, and variables are required. You also need to know how to use debug mode and preview modes, and how to track standard interactions.
This course is perfect for you If:
You’ve been using GTM regularly at least for the last 6 months. It is recommended for you to have completed my GTM for Beginners course (or something of a similar level).
You’re not afraid to learn technical topics like HTML, CSS, DOM, RegEx, etc.
You want to be an expert on GA4 ecommerce implementation
You wish to begin using server-Side GTM can help you improve your data collection
It is important to ensure that your tracking implementation has been tested and proven reliable
You want to learn how to access custom data on a website without the developer’s help
This course is not suitable for you If:
You would like to know how to track mobile applications or AMPs (accelerated Mobile Pages). This course will only cover regular website tracking techniques
Fear of learning technical topics such as HTML, CSS, and DOM.
GTM could/should replace all developers in your project, you believe.
You’re just starting to learn GTM
JavaScript is what you can expect to learn here. Although we will use JS code snippets a lot, they will still be available.-made. GTM still offers a lot of information, even without JavaScript.
This course is On-demand. Learn at your own pace, and you can apply the new knowledge to your GTM account.
Your instructor
Julius Fedorovicius
Julius Fedorovicius Is the founder of Analytics Mania And the GTM community on Facebook. With him, he has many years of experience in the workplace. Google Analytics Google Tag Manager While consulting online businesses Julius Published articles regularly on analyticsmania.com, a blog that has been recognized by Google Other peers in the industry.
Julius Also running Google Tag Manager He has taught workshops that have helped hundreds of students get better results. This inspired him to start online GTM classes.
Course curriculum
Module 1: Refresher. Overview of GTM
Let’s have a really quick reminder of what Google Tag Manager What is it and how does that work? That way, we’ll all be on the same page and ready to proceed. Topics covered:
What is GTM?
What are tags, triggers and variables?
What is a Data layer and an Auto?-Event tracking
Module 2: An in-Detail look at the Data Layer
Data Layer should be familiar to beginners. However, There’s much more under-the-You should also know the truth about hood. Topics All covered:
JavaScript data types. How does this relate to the Data Layer
Data Layer essentials
What is Data Model in? Google Tag Manager?
Module 3: Accessing custom data from a page without a developer’s assistance
The most robust way to get custom data is to ask for developer’s help. Sometimes that data is already on a webpage. It is just a matter of knowing how to access it. This module will teach you a variety of tips and tricks.
Data extraction from URL
Data extraction from website elements and more
Module 4: Triggering + CSS selectors
Let’s take a deep dive into the event tracking with GTM + how can this be enriched with CSS selectors. Topics All covered:
Trigger essentials and some tag firing settings/options
CSS Selectors for GTM triggers (+introduction of CSS Selectors).
CSS Selectors Testing
A simple way to learn CSS Selectors
Module 5: Additional technical topics within GTM
This module covers more technical, but still very important topics. Topics All covered:
iFrame tracking
Regular expressions
Local storage, persistent data across pages using cookies
Module 6: Correct testing and debugging
Any tracking implementation is useless if it’s not properly tested. In this module, we’ll take a look at various tools, tips, and tricks that will improve your debugging skills and will help you create a solid GTM setup. Topics All covered:
Preview and debug mode (in)-depth)
GTM testing and debugging are based on the main principle
Developer tools Google Chrome
These browser extensions are useful (and how you can use/apply them in practice).
Module 7 Google Analytics for Ecommerce (via GTM).
This is not a 20-year-old generalization.-This is a brief overview of what should happen. The GA4 Ecommerce setup can be complicated and has many nuances. This module will walk you through every step of the implementation. Google Tag Manager. Topics covered:
Tracking Ecommerce transactions
A view of the implementation process
Plan
Preparing a task list for a developer
Google Tag Manager Configuration
Debugging and testing
Best practices
Reusing the GA Enhanced Ecommerce Data in GA4
Module 8: Server-side tagging in Google Tag Manager
Server-Side tagging can be used by those who are serious about data collection. Side tagging offers many benefits, including greater control and higher accuracy. Topics covered:
Servers have both benefits and disadvantages-Side GTM
The key components of a server-Side GTM
How to set up your first GA4 installation
How to properly test everything
Module 9: Moving further with the server-side tagging
Once you configure your first setup, it’s time to dig deeper, optimize, and improve. Topics All covered:
Loading GTM/GA from your own server-Side setup (this will increase tracking accuracy).
How to delete cookies from the server-Side (to prolong the life in the context ITP)
Optimize your setup
Data transfer to other systems (e.g. Facebook Conversions API).
Migration to SGTM, etc.
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