WHAT YOU GET?
Packed with 60+ videos, the Foolproof Facebook Ads Course was built with you in mind. Videos are sequential, range from 3-20 minutes, and are updated regularly in our studio with pristine quality for learning.
Here’s Everything You’ll Get:
Facebook Foundations ($295 Value)
Without a solid foundational understanding of Facebook Ads, your castle will crumble. This series breaks down the ins & outs of Facebook advertising.
Facebook Ads vs Other Platforms
Understanding Facebook Business Manager
Understanding Campaign Hierarchy
How To Avoid The Facebook Slap
The “Labs” Of Facebook Ads
The Optimization Schedule & Rules
The 5 Common Ad Statuses & What To Do About Them
Golden Facebook Business Manager ($295 Value)
Learn how to set up your Facebook Business Manager properly. Even if you already have your business manager set up, this will make sure nothing is missed!
Creating your Facebook Business Manager
Verifying Your Business Info
Adding Your Facebook/Instagram Pages
Creating Your Ad Account
Creating Your Facebook Pixel
Adding People To Your Business Manager
Creating Business Asset Groups
+ 3 More Videos
Cash Cow Facebook Audiences ($495 Value)
To scale your Facebook Ads, you need the right product with the right offer to the right people. In this section, you’ll learn how we find profitable audiences to target.
The 3 Audience Temperatures
Core, Custom, Lookalike
Singles, Stacks, Layers
Fishing For Cash Cow Audiences
The Ideal Audience Size
The Audience Research Process
+ 7 More videos
The Retargeting Labs ($295 Value)
This powerful type of advertising will allow you to scoop up warm & hot prospective customers and usually experiences the best results. There are two core campaigns we recommend.
Your First Retargeting Lab Campaign (2 Paths)
Creating A Dynamic Product Ad Campaign
Creating A General Retargeting Campaign
The Ad Lab ($995 Value)
How to identify high-potential “Super Ads” that will allow you to acquire new customers profitably through rapid experimentation. (We call this the “Ad Lab Method”.)
Intro To The Ad Lab Method
Ad Lab Dashboard Walkthrough
How To Create Test 1 (Headlines)
How To Create Test 2 (Creatives)
How To Create Test 3 (Primary Text)
Using “Double Validation” For Your Tests
Setting Up Your 2 Automations Rules
+ 6 More Videos
The Audience Lab ($995 Value)
With your “Super Ads” from the Ad Lab, you’ll be able to begin driving purchases against different audiences and different campaign structures.
The Audience Lab Overview
Determining Your First Audiences
Setting Your Audience Lab Budgets
Launching Your Audience Labs
The 3-7 Optimization Process
When To Move To The Scale Lab
+ 3 More Videos
The Optimization Workflow ($495 Value)
These are different workflows we’ll use to optimize different types of Facebook Campaigns, as well as benchmarks we look for.
The 60-Minute Optimization Flow
The Facebook Bottleneck Finder
The Optimization Log (Doc)
The Facebook Bottleneck Finder (Doc)
The Scale Lab ($995 Value)
This is how we take validated assets (Ads/Audiences) and begin to pour on the gasoline that helps us spend hundreds of thousands or millions per year.
The Scale Lab Overview
Scaling With Advantage+ Shopping Campaigns
Scaling With Budget Bump Campaigns
The “CPM Crusher” Campaign
BONUS #1: The Ad Planner Spreadsheet
BONUS #2: The Ecommerce ROAS Calculator
BONUS #3: Canva Templates
BONUS #4: ChatGPT Prompts For Ad Writing
