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Jonathan Goodman – The Founding Client Challenge
Standing out in this industry to get clients is hard.
Whether you’re a new trainer or you’ve been in the game for years, it can be tough to figure out how to get clients and serve them well without compromising our own personal relationships, wellbeing, and quality of life.
Fitness and health coaches are passionate about helping others. Yet sometimes it feels like all of the humanity and ethics have been stripped away from our industry. It doesn’t have to be this way. Let’s thrive, together.
Here’s some problems to overcome:
PROBLEM: The industry’s saturated
The cost of entry to the fitness industry is close to zero. Certifications are cheap and easy and online you don’t even need one. Anybody can create content on their phone and build an audience. So, how do you stand out?
SOLUTION: There’s more opportunity than ever!
30 clients paying you $300 a month will earn you $108,000 yearly. That’s only 30 customers. Breathe easy. You don’t need 1,000s of followers. Instead, figure out the 1% that makes you different and unique and go all in.
PROBLEM: Competing with $$Billion$$ companies
Massive companies now offer great looking professional apps. Influencers and celebrities are putting out their own programs. You just want to help people but you don’t want to look like a mess to your clients.
SOLUTION: Elevate your brand with professional tools.
Raising the value of what you do has never been easier. Do it by delivering a good-looking, aesthetically clean program, every time.
ABOUT ME:Â How I can help you avoid burnout and achieve success in this industry
Hi, I’m Jonathan Goodman and I started training clients one-on-one in a University gym in 2005. I loved the job but the 6am starts left me burnt out. There was no time for anything; I just wanted a girlfriend.
The industry’s been good to me. My wife and our two sons travel for months each year and I’ve built a thriving career in our beautiful, yet somewhat, flawed industry.
Unfortunately, many of my early colleagues failed and exited the industry, leaving their passions behind. They were never provided with the professional tools and education they needed to thrive. It sucks.
So, I’ve dedicated this next stage of my career to helping you help more people. There’s a mix of free and paid resources from 1,500+ free articles, to free professional coaching software, to paid business mentorship. Please poke around, and I hope it helps.
