Jon Loomer – Facebook Ads And iOS 14

Jon Loomer – Facebook Ads And iOS 14A detailed training to help you adjust to drastic changes impacting optimization, targeting, and reporting.Training OverviewiOS 14 makes a dramatic impact on Facebook advertising: The addition of a privacy prompt to all iOS apps and an adjustment of the data sent to Facebook has resulted in new rules and processes that will impact your advertising globally, regardless of whether your audience is on an iOS device.Description:This is a detailed, step-by-step video series that helps you understand the following (and more):What the iOS 14 prompt isThe impact on targeting, optimization, and reportingYour new 8 optimization events limitationAggregated Event ManagementValue Optimization configurationPrimary training takeaways:1. The iOS 14 PromptHow it works, how it impacts data, and what Facebook is doing about it.2. The Impact to AdvertisingHow optimization, targeting, reporting, and even effectiveness are bound to change.3. What to Do NowThe specific steps that you can take to make sure that you are best prepared for this update.