6 Steps to Reverse Engineer Your Business, Build Authority, Get Leads & Scale
Course Curriculum
John Whiting – Business Growth for Entrepreneurs 2022
Welcome
Here: Introduction (9:12)
Program Overview (18:20)
Initial 0% Funding for Your Business (40:29)
Step 1: Authority & Leadership
Welcome to Authority & Leadership (22:40)
How to Control Your Mind (38:32)
Crafting a Story that Sells (13:03)
Become So Good They Can’t Ignore You (19:33)
Set Big Goals & Targets (13:55)
20 Foundations of Mindset (122:56)
How to Not Waste Time or Money (36:49)
The Ultimate Business Growth Blueprint (26:33)
Personal Branding 101 (14:08)
Build Personal Authority & Get Raving Fan Testimonials (106:58)
Summary & Next Steps (4:26)
Bonus: Recommended Book List
Bonus: LIMITLESS PRODUCTIVITY WORKSHOP (115:12)
Step 2: Foundation & Message
Welcome to Foundation & Message (2:58)
Defining Your Business Model (29:18)
Positioning & Messaging for Your Business (102:15)
How to Put Your Best Foot Forward Online (61:07)
Defining Your Offer (11:46)
Determine Your Pricing (13:59)
Naming Your Business (3:34)
Building & Optimizing Your Website & Social Profiles (33:15)
Everything You Need to Know About Taking Payments (45:27)
Summary & Next Steps (3:35)
Step 3: Leads
Welcome to Step 3: Leads (1:59)
Lead Generation & Pipeline Fundamentals (41:16)
Setting Up & Automating Your Basic Systems (Calendar, CRM, Proposal) (70:01)
Craft Your Core Message & Call to Action (25:20)
Lead Generation Methods that Crush it (18:32)
The Sales Tracker – Your New Best Friend
Linkedin Pro Finder (Rockstar Student Submission) (8:29)
Thumbtack – The Secret Weapon (10:51)
Instagram Outreach (Rockstar Student Submission) (7:19)
Linkedin (No-Cost) Lead Generation + SOP’s (16:55)
Facebook & Instagram (No-Cost) Lead Generation + SOP’s (9:58)
Email Lead Generation (B2B) (27:44)
Low-Cost Public Relations & Media Strategies (9:41)
Summary & Next Steps (2:51)
LEADS BONUS: How to Run Hyper-Profitable Marketing Campaigns
1. The 30-Day Roadmap to Flooding Your Calendar (133:40)
2. Strategies that Work Across All Industries (6:53)
3. How to Run a Profitable Campaign in Facebook Ads (8:03)
4. The Rapid Fire Testing Methodology (10:28)
5. Optimizing Campaigns with this Mastersheet (10:21)
6. How to Run Insanely Profitable Instagram Ads (18:12)
7. How to Book an Insane Amount of Calls and Close Like a Pro (121:02)
Step 4: Sales
Welcome to Step 4: Sales! (5:10)
Overview: The Timeless Sales Sequence (52:38)
Rapport: How to Get in Perfect Alignment with Every Prospect (63:12)
Framing, Pitching & Presenting (85:03)
Closing: How to Get the Money in the Door (22:25)
Following Up Like a Pro (37:10)
Objections: How to Turn Any Objection into a Commitment (43:27)
BONUS: Recorded Sales Calls
Summary & Next Steps (2:10)
Step 5: Structure, Scaling & Systems
Welcome to Step 5: Scaling, Systems & Structure (26:06)
How to Delegate Anything – How to Write an SOP (23:00)
Offloading Sales & Marketing (27:15)
How to Offload Your Fulfillment (18:42)
Management: How to Lead Your Team to Success (31:02)
Managing by Statistics: How Data Makes Your Decisions for You (29:10)
Suggested Software Toolkit (15:15)
Business, Accounting, Legal & Entity Structure (31:39)
Summary & Next Steps (2:09)
Step 6: Wealth & Finance
Welcome to Step 6: Wealth & Finance (2:23)
Financial Independence & Ultimate Freedom (16:23)
Types of Income & The Goal (7:21)
How to Structure Your Bank Accounts (7:09)
How to Know What to Do and When (16:11)
Credit Basics (Coming Soon)
Investing 101 (12:47)
