John McKean – Customers Are People: The Human Touch

Customers Are People: The Human TouchBy: John McKeanPublisher: Wiley (2002)Pages: 324Format: Ebook (PDF)Although 70% of the customer’s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the “human touch” art as a science. John McKean provides a practical guide to implementing this art as consistent, business-wide, technology-enabled science drawn form proven approaches from world-class human touch practitioners.About the AuthorJohn McKean is the Executive Director of the Center for Information Based Competition, which provides thought-leadership to help businesses advance their understanding of customers, both as consumers and human beings. John is frequently called on by the worlds leading businesses to inspire new levels of customer awareness and effectiveness, through fact-based insights combined with a passion for customer excellence. John McKeans real-world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University. He holds a BSc in Economics and a Masters degree in Business.Table of contentsPreface. Acknowledgements.Customers as People.Leading the Human Firm.Acknowledging Customers.Treating Customers with Respect.Building Trust with Customers.Communicating Humanly with Customers.Human Torch as a Series of Interactions.Human Torch as a Process.Implementing Technology to Humanize (Not Dehumanize).Conclusion – Releasing your Business’s Humanity.Index.Get Download John McKean – Customers Are People: The Human Touch at Forimc.net right now!Salepage: Archive: Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order. – Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB]. – Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link. – If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us!