Description
John Keatley – The Business of Commercial Photography: The Survival Guide download, John Keatley – The Business of Commercial Photography: The Survival Guide review, John Keatley – The Business of Commercial Photography: The Survival Guide free
John Keatley – The Business of Commercial Photography: The Survival Guide
30 Video lessons in HD
9h 6m of class content
LESSONS
1. Class Introduction
2. Understanding The Industry
3. Finding Your Style
4. Personal Work
5. Building A Brand
6. Visual Identity
7. Marketing
8. Marketing Q&A
9. Marketing Tools
10. Social Media
11. Set Goals & Make An Action Plan
12. Marketing Plan
13. Marketing Budget
14. Before The Shoot
15. Why You Should Have A Team
16. Production Schedule
17. Day Of Planning / Scheduling
18. Protecting The Creative & Day Of Shoot
19. Wrap Up
20. Artist And Agent Relationship
21. Common Questions For Reps/Agents
22. Editing Your Work – Portfolio Reviews
23. Common Mistakes
24. Creative & Licensing Fees
25. Estimates & Invoices – Editorial
26. Estimates & Invoices – Advertising, Photo Libraries
27. Creating A Treatment
28. Billing & Payment Collection
29. Opportunities For Growth
30. Investing In Your Career & Moving Forward
CLASS DESCRIPTION
Making Your Photography Stand Out
Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner. You’ll learn:
How to find your style and attract the clients you want
How to create a bid
The importance of drafting a treatment
Estimates and billing for your work
Planning and scheduling your production
Tips on memorable branding
The difference between an Art Director/Agent/Art Buyer
Techniques for editing your portfolio
If you’re at the start of your career or ready to expand your client list, this course will be the game changer you need to create a solid foundation for a thriving business.
JOHN KEATLEY
John Keatley often self-characterizes his work as a reflection of himself, rather than the individual he is photographing. In recent years, his journey of self-discovery has brought clarity to emotions that have always been present yet were previously unknown. Anxiety. Fear. Isolation. Not Being In Control. Keatley capitalizes on the correlation between these emotions and humor. It is a fine line, sitting in the pain of the emotion and understanding that pain can also be humorous. Yet John beautifully executes this dichotomy in his work, as the viewer is invited to stay a moment longer and ponder the unexpected.
