What You Get:
From: John Carlton
To: You
Howdy…
For years now, people have been hounding me about a rumored collection of all my most infamous, notorious and (sometimes) legendary ads and direct mail letters…
… that includes detailed stories on how these beasts came to be written (revealing the often – shocking tales behind the hooks, headlines and strategy)…
… all supposedly stuffed into a single digital package…
… for cheap.
