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Joey Coleman – Turn Customers Into Fans in the First 100 Days

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Joey Coleman – Turn Customers Into Fans in the First 100 Days

31 Video lessons in HD
15h 53m of class content
Lifetime access, anywhere, anytime

If you’re looking for speakers discussing marketing and sales, I’d suggest taking a time out and watching this lesson. While you can pour time and cash into marketing and sales, if your not keeping your customers happy, then what has it all been for? If you really want to take your marketing and sales to the next level, start with the client experience. Happy customers who become fans will provide better marketing than you could every write for yourself (plus other people will believe it, because it isn’t you talking about how great you are, it’s someone else talking about how great you are!) And those fans generate referrals by the boatload. And all you have to do is be great at what you do, and make sure your clients’ or customers’ expectations are managed well, and then exceeded. Joey will teach you how to do this.
As a side note, we’ve made this course part of our onboarding process, so every new hire watches this complete lesson within the first two weeks of their tenure with us, it’s that much a core part of our philosophy. Godspeed!
 Yoko Co
LESSONS (31)
DAY 1

Class Introduction
Build Relationships With Your Clients
Day 0 To Affirmation
Who Is Your Audience?
Personas Of Your Clients
Customer Goals
Customer Emotions
6 Points Of Communication
Mapping Out The 100 Days

DAY 2

Recap And Question
Review And Assess: Sherry’s First 100 Days
Review And Assess: Internet Viewers’ First 100 Days
Identifying Preferences: Listen
Identifying Preferences: Pay Attention
Maximizing Channel Mix
Creating A Map For The Future
Creating A Map With Shari Part 1
Creating A Map With Shari Part 2
100 Days: Photography Part 1
100 Days: Photography Part 2

DAY 3

Overview Of The Day
Recap Of The Photographer’s 100 Days
100 Days Mindset And Goals
Your Team’s Mindset
Trusting Your Employees
Trusting Your Employees: Megan’s Story
Tools And Deliverables: Activation
Tools And Deliverables: Affirmation & Admission
Tools And Deliverables: Acclimation To Advocacy
Measure And Tweaking Part 1
Measure And Tweaking Part 2

 
CLASS DESCRIPTION

Are you ready to design an unstoppable customer experience plan for your business? Join CreativeLive instructor Joey Coleman to learn how to strategically turn a new customer into a lifelong fan.
The first 100 days of your relationship with a customer are pivotal, and Joey will teach you how to maximize that time. You’ll learn customer service best practices that consistently exceed customer expectations. You’ll also learn how to track the lifecycles of your customers so that you can market to them more specifically. Joey will also outline how to apply these strategies not only to your new customers, but to your existing customer base as well.
Whether you’re just starting out as an entrepreneur or you’re a long-time business owner tired of one-time customers, this course will give you the tools you need to transform customers into powerful advocates for your brand.
 
CLASS MATERIALS

CL-F100-AudienceEmotionMapping.pdf
CL-F100-AudienceEmotionsCatalog.pdf
CL-F100-AudienceGoalTracking.pdf
CL-F100-AudienceInfoTrack.pdf
CL-F100-AudienceJournal.pdf
CL-F100-AudiencePersonas.pdf
CL-F100-AudienceSegmenting.pdf
CL-F100-CurrentInteractions.pdf
CL-F100-CurrentTouchpointMapping.pdf
CL-F100-FutureInteractions.pdf
CL-F100-FutureTouchpointMapping.pdf
Calendar and Checklist.pdf

 
INSTRUCTOR

JOEY COLEMAN

Joey Coleman is the Chief Experience Composer at Design Symphony – a customer experience branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients include individual entrepreneurs, start-ups, small businesses, non-profits, government entities, and Fortune 500 companies.