Joel Bauer – Persuasion Power

Joel Bauer – Persuasion PowerFinally The Mentor’s Mentor And Author Of “How To Persuade People Who Don’t Want To Be Persuaded” Shares His Secrets—And If You Are Smart Enough To Take Action Early It Could Mean Huge Changes In Your Life & Business.“My System Is So Dummy-Proof I Guarantee You Will Triple Your Investment In Less Than One Year Or I’ll Give You $500.00 Out Of My Pocket. Yes, That’s Right. I Will Literally Pay You If You Fail.”How can I make this ridiculous guarantee?Simple…No One Has Ever Failed Using My System!“Joel Bauer Has Already Dramatically Changed The Businesses And Lives Of Major Coaches, Consultants And Others Just Like You. The Question Is Not If You Will Succeed…But If You Can You Handle The Success?”150 million people have witnessed Joel Bauer’s commanding persuasion tactics. He has been on ABC, NBC, CBS, CNBC, CNN and FOXIf You Want To Learn How To Consistently PRESENT Yourself And Your Business In A Way That Is Unforgettable At The First Point Of Contact, PERSUADE The Resistant And Turn Them Into Die Hard Fans And PRESERVE Those Relationships So They Produce Profit For Life…… No Matter What You Sell, How Much Experience You Have Or What Kind Of Budget You Are On……Even If You’ve Tried Other Programs That Fell Short Of Their Promises……Then Read These Rave Reviews Of Some Of The Heavy Hitters That I’ve Trained And Mentored Using The Exact Methods Revealed In This Persuasion System…*Above is the complete 8 Step Persuasion Power System For Creating Customers For Life. This system contains the step-by-step methods Joel Bauer uses personally to generate millions of dollars per year and the exact strategies he teaches to high-powered mentors, coaches and corporate CEOs.With This System It Is Virtually Impossible To Fail. And If you do…Joel Will Pay You $500.00!PROOF!From: Joel Bauer, Somewhere In CaliforniaDate: Monday, April 02, 2007Subject: I’m Not Sure You Can Handle ThisDear Friend,Here’s what you need to know… I’m a crazy person when it comes to capturing testimonials (it’s one of the things I discuss in detail in my system).When there’s so much hype and crap about what works and what products can make you successful, it’s imperative to have tons of proof that you actually are who you say you are and not some puffed up version of it.And you need to reassure people that you can deliver on what you promise. Results are results, and they are the only thing that matters. Results are what really count, no matter what.Well, ever since the release of the Persuasion Power System 6 months ago, 1600 people have chosen to invest. People from all walks of life have been convinced that I am the real deal and that they could profit wildly from my ideas. (And up until now, the only way to get your hands on this system was by attending a high-priced seminar that I was speaking at).I’ve listed several success stories below from students I’ve coached and mentored. So keep reading, because you’ll soon realize…That I Deliver Results…And These People Can Attest To ItJoel bauer has brought the art and science of persuasion to a whole new level.His remarkable technologies will amaze even the most dedicated of skeptics—Anthony Robbins www.anthonyrobbins.com“My name is Robert Allen. I’m a famous author of a lot of best selling books and I speak to a lot of audiences and I’m pretty good at closing…to tell you the truth I’m pretty darn good.It took me a long time to figure that out, but by watching Joel, learning from him, I absolutely know that I’m going to take my closing percentage and double or triple it.Because when you watch what he does and learn the techniques and the structure he uses behind what he’s teaching, you know that you can apply it to yourself. I’m going to apply it to myself…you just watch.”—Robert AllenAuthor and Speakerwww.robertallen.com“Joel Bauer has a level of impeccable perfectionism that I’ve never witnessed anywhere else in any other speaker.I’ve been around this business for 30 years, and studied all the best of the best…politically, theologically, business-wise and academically.I’ve never seen anyone come in and mesmerize a crowd, take ownership of their mind, please them and have them ecstatically excited to invest whatever he is selling them instantaneously. He’s the masters’ master.”—Mark Victor Hansen,Author of Chicken Soup For The Soul &The One Minute Millionaire“Joel earned his $10,000.00 (one-day) consulting fee within ten minutes of walking into my office. Joel showed us how to increase perceived value, which diminished attendees’ concerns to our high-ticket Platinum program.”—Joe Polish, CEOPIRANHA Marketingwww.geniusnetwork.com“Joel spent seven days studying our technology, marketing and mind-set, creating a sales-closing presentation which created over $1.7 million dollars in sales, in just twenty-five minutes at a recent Craig Proctor Real Estate Boot Camp.Bauer also created a short and long-form, one-on-one & one-on-5000 sales presentation, which enabled our team of over thirty to clearly & emotionally explain and sell our sophisticated marketing technology solutions.We now have Joel present our entire presentation, and our results are massive profits while audiences laugh, scream, applaud and whip out their credit cards…!”—Ron Romano, Co-Founder & CEOAutomated Marketing Solutionswww.automatedmarketingsolutions.com“Joel Bauer is a phenomenon. In a one day consultation two days before our event, Joel helped prepare us to create the most profitable Piranha Marketing Boot Camp in ten years.Our implementing just two of the ideas from Joel helped us change the environment of the seminar from a generally skeptical crowd to an “appreciative, hungry, buying” crowd.I estimate Joel’s assistance created an increase to the financial bottom line for the Boot Camp by 20% or more.“—Tim Paulson, PresidentPrime-Time Business Institutewww.timpaulson.com“I went from $10,000 in credit card debt to $10,000,000 (10 Million US Dollars) in 4 years. I’ve had some of the best mentors in the country. Joel, just by watching him and spending time with him, I realized this is the guy I want as my mentor…”—Wendy RobbinsFounder of Nowhere To Millionaire“After having spent a fortune with three previous platform sales professionals to help identify my strengths I was still left incomplete until I found Joel Bauer.Joel took my 10% average conversion rate to 46% after just spending three days in his company and following his guidance and his principles.This gave me a clean clear rhythm and presentation style that works. And the results prove exactly that.”—Mitch CarsonDirect Mail Expertwww.impactproducts.net“Joel Bauer will literally change the way you conduct your business, the way you view and live your life and the results you get in terms of happiness, satisfaction and financial reward.”—Martin HoweyTopline Business Solutionstoplinebusinesssolutions.comNow, Check Out This Letter I Got From These 2 Schmegeggies (a couple of regular guys just like you) Who Invested In My System And Became Successful As A Direct Result————- here’s the exact text from their letter ————-“Our Wives Laughed At Us When We Told Them About Joel—But When The Cash Started Coming In Their Laughter Turned To Joy And Their Doubt Melted Away”How an über-alpha male wearing a pink tie changed the course of our lives in less than 90 days—and why our story affects you…Last November (2005) we drove 7 hours to Atlanta for a free boot camp. You see, we had to drive (from Orlando) because we didn’t want to spend the money on plane tickets. Both of our wives were pregnant and we needed to save every dollar to cover the upcoming expenses (delivery, diapers, doctors, etc.). We even stayed at a friend’s apartment so we wouldn’t have to pay for a hotel.Our business was doing OK. We were making money—just not a lot. But our wives were getting tired of the empty promises and hopeful expectations. We always seemed to be just days away from our big break, but something always seemed to go wrong.We were sitting there in the boot camp with our eyes glazing over from hour after hour of regurgitated information and thinly disguised, poorly delivered pitches. We were desperately hoping that someone would take the microphone who could tell us something new…something that would make a difference.Enter Joel Bauer. Joel took the room by surprise during his extreme two and a half hour presentation. People were shocked. Both of us had to use the bathroom…and badly…but we couldn’t do it. We were frozen in our seats, unable to move, awestruck by the performance.At the end of his presentation we began filling out the order form for his system. He hadn’t even told us the price yet—but it didn’t matter. We figured, if we can glean enough information from Joel to be even ¼ as good as he is, it would be worth thousands of dollars (which we didn’t really have). We ended up spending more money on Joel’s system than we would have spent on 2 plane tickets and a few nights in a hotel room. Funny how things work out…The next day we started driving home. We realized we didn’t even know what we had just bought. Sure…we knew there were DVDs, audio CDs, templates, a manual. But what was it all? Thinking back, it seemed like we were hypnotized…like we had bought something without even knowing what it was. We were actually worried that we might have gotten swindled by a fast talking pitchman.After a couple of weeks our system finally arrived. It was Thanksgiving weekend. Skeptical, we opened the package and began watching the DVDs. We ended up spending the whole weekend locked in a room in front of the TV ignoring our families. Our wives were going nuts. They were making fun of us, teasing us. “Wrap your package,” they would taunt sarcastically.But you know what? It worked. The ideas we learned from Joel were simple. Things we could do quickly, right away, and for not a lot of money. Immediately we changed the way we were dressing. Switching from Hawaiian shirts and jeans to the best suits we could afford. We bought cufflinks and pocket squares. We even talked our wives into giving us manicures. Rest assured our wives’ laughter grew louder.Using his unique ideas we polished up our personal brand and created simple and low-cost tools we could use to present ourselves in the best way to potential customers, partners, and other influential people.Using Joel’s system we harnessed local and national trade publicity for ourselves and were quickly asked to write regular columns in a couple of trade journals.Just 15 days after receiving Joel’s system we had a little booth at a small trade show. We didn’t spend any money on a fancy booth setup. Instead we followed Joel’s instructions on how to write a book in one day, how to develop a powerful “quick pitch” and we learned a couple of “transformation mechanisms” (magic tricks with a point). We showed up at this trade show and you know what we did? We created a crowd around our booth. We entertained, we dazzled, we persuaded. While most people leave a trade show with leads that are never followed up with, we left with powerful relationships with people who wanted more of us!This isn’t just about direct mail, or sales letters, or cold calling, post cards, or web sites, or any other technical aspects of marketing. We had already invested thousands learning about that stuff. No. What Joel taught us was how to present ourselves in the best possible light, persuade effectively, and preserve powerful relationships using whatever vehicles we chose.We now have a presence in our marketing…and are perceived as trusted advisors instead of product pushers. Joel helped us meld all of the tactical marketing concepts we already knew into a cohesive presence that made an impact. We like to believe that we are rarely forgotten. And that has been made possible by Joel and the “gift” he shared with us through his system.Now, just a few short months since we received his system, our income is higher than it ever has been. One of the babies are born and the other is just weeks away. But we’re no longer worried. We’re no longer wondering where that extra money will come from. We now feel confident in our ability to create increasing wealth on an ongoing basis. And the foundation of that confidence is our improved ability to transform moments and persuade people—and that’s what we learned from Joel.So how does this impact you? Well, if you’re reading this you probably have already invested in his system or are thinking about investing. Take it from two business owners who didn’t want to spend the money on a hotel room—the system works and it is worth whatever you spent. Our best advice is to implement rapidly. If you do, you’re more than likely to earn your investment back with dividends very quickly. Ignore his advice at your own peril!Best Wishes For Your Orange Success,Travis Miller & Jimmy VeeYou Have Four Seconds……To capture the attention and hearts of everyone you meet. Because in four seconds people will make a decision about you. They “size you up” and slap a label on you. They will create a lasting impression of who you are and what you’re all about.Forgettable or Unforgettable?Successful or Unsuccessful?Remarkable or Unremarkable?Do you have anything to offer?Can you help me achieve my goals?All that happens in four seconds. And most likely your first four seconds are working to your disadvantage.What do the first four secondssay about you?In the first four seconds of meeting me, people want what I’ve got. They never forget me and they always ask for more. Think about this for a second…What would it mean to your business and life if you could produce that kind of reaction everywhere you went?What if you could create that kind of impression on everyone you met?Could it help you improve your career or business?Could it help you establish better relationships and friendships?Could it make you a more powerful salesperson,communicator or businessperson?Could it make you more money in the next 90 days?I can tell you with certainty that it will change your life. I’ve seen it happen time and time again and I even guarantee it with my own money. This one simple technique has gotten me countless free upgrades to first class on airplanes, free upgrades to the finest suites in hotels and the best tables and unattainable reservations in the hottest restaurants around the world.Just listen to what kind of impact my first four seconds makes…“I Would Have Saved You First”I received this letter from a flight attendant. We only met for a brief moment—but I impacted her to such a powerful degree she decided to write me. As you see in her letter, in the event of an emergency, she would “save me first.” How’s that for a first impression?Two Types Of People…Which Group Are You In?There are two types of people in this world. The first group is very small. They are the people who get what they want in life, are extremely successful, are financially free and live life on their own terms without compromise.They achieve this because they know how to present themselves effectively in the first four seconds, communicate that what they offer is of immense value to the other person and then tell them why they must take the next step to create a relationship.The second group is the made up of everyone else…people who can’t communicate and rarely get what they get. This is the group that leaves their success up to chance and works countless hours banging their head against the wall trying to get ahead but always falling short of the mark.Am I Any Different From You?I was born with spinal meningitis. My mother was told I was going to die. They told her to go home so she wouldn’t have to endure the pain of watching her baby suffer in a hospital incubator. They left me in incubator for two weeks. They gave me an experimental drug that killed 98.2% of all children who took it but…I survived.From then until I was seven years old I sat in the corner and played with a piece of paper. I failed first, second and third grade. My mother thought I was the most well behaved child on earth but all her friends and family said I was retarded, a moron…hopeless.Fortunately for you, my mother moved me from Philadelphia to upstate New York to keep me removed from all the negativity. She didn’t want to believe I was retarded. Then at age seven I was introduced to magic and I came out of my shell.By the time I was 13 I was making $30,000 a year doing birthday parties and Bar Mitzvahs. By age 15 I was a stage performer on Carnival Cruise Lines and one year later I became the youngest featured entertainer in the cruising industry.Later in life I used my skills to help huge companies attract the attention of potential customers at some of the largest trade shows in the world. I get paid tens of thousands of dollars to persuade people to the mammoth company’s way of thinking, to move potential customers to action and to help those companies preserve those new relationships with their customers for life.You can see why these big companies put their trust in me…You know the reason is because I deliver results. Companies like IBM, Qwest, Mitsubishi, 3M, Canon, General Motors, IBM, Motorola, Panasonic, and Philips have retained massive profits due to the persuasion principles I am exposing to you in this system.Wall Street Journal said:“Joel Bauer is undoubtedly the chairman of the board of corporate trade show rainmaking.”Wired Magazine said:“Joel Bauer produces an incredible feat of mass obedience that has to be seen to be believed.”LA Times said:“Instead of the small docile crowds at most booths, here there were over 140 people jockeying for position all listening spellbound to Joel Bauer.”Fast Company Magazine said:“Joel Bauer is an expert in winning the attention of people with lots of choices about where to spend their time.”Why do I tell you all this?It’s not braggadocia. You need to know this because you can do it too.You can learn a powerful lesson from my past experiences. This incredible information has taken me a lifetime to understand, develop and hone and now I’m giving it to you.So, What IS The DifferenceBetween You And Me?Choices.The choices that I make are different form the choices you make. Mainly because you don’t know what kind of choices you should be making. We learn from modeling or copying others. We’ve learned by copying our parents, our teachers and our mentors.You must make choices that are proven that work over and over again. Making choices that are transferable, duplicatable and simple is the key to success. Making these kinds of choices is a systematic method for achieving greatness.2 Keys To GettingEverything You Want In LifeKey #1: Create SystemsI always use systems because systems allow you to make choices that work over and over again. My persuasion methods are based on systems. A system that works every single time. Based upon absolute fact. Not based on trial and error. I don’t teach anything that’s chancy or anything that’s based on guess-work..I only teach concepts, tactics and strategies that are guaranteed. Elements I have used successfully that you will be able to learn, rip-off, duplicate and be successful with.When I’m faced with a choice or I’m creating a system I always ask myself 3 things…Is it easy?2. Does it work?3. Can someone else do it(is it easy to duplicate)?The answers must all be YES! and that is absolutely what you will find in my Persuasion Power System! You will be able to apply these principles immediately.Key #2 Arouse Child Like CuriosityAs you’ve gotten older your mind and spirit have been bogged down by failure, rejection and stress. You’ve lost your natural ability to see things from the eyes of a child, a vantage point that is unobstructed by fear, caution and responsibility.Fear: Children do not fear that they will be outcasts or demoralized for their imagination or ideas. The do not get jaded until we anchor them with our invisible chains of societal pressure, standards and responsibly.Caution: Children go headlong into their problems and use creative methods and any means available to them to overcome obstacles that prevent them from attaining their desired goals.Responsibility: Children do not have the responsibility of work, life and family to endure on a daily basis. This absence allows them the free time to be more creative, fresh and to allow their subconscious mind to help them solve problems and achieve bigger things.Everyone—your prospects, your customers your friends and family—all long to have this back. You see, when you think like a child your imagination is free and then you can achieve anything.Even if only for a second…they long to feel the freedom and power of child like curiosity. If you can master this skill you can create opportunities to transform the moment for everyone you interact with. Get them to feel good and at the same time give yourself a prime opportunity to present yourself, persuade them to your way of thinking and ultimately preserve that relationship for life.How To Be Unforgettable When You First Meet SomeoneDo something extraordinary… Throw away all your business cards and your promotional material. It’s crap! It’s one of the reasons why you are so forgettable.Look at this card…It’s garbage and if you handed it out you would be forgotten instantly. This business card belongs to one of my clients and close friends. A wonderful person who gives genuinely to everyone he comes in contact with. He is the type of person who brings enormous value to the table and makes well over a million dollars a year and has helped many other people do the same.He is a husband, father of 6 and a grandfather of 17. He is an amazing person and someone everyone would be better off knowing. But by the looks of his card you would think twice.By the looks of this card he’s nobody, with nothing to offer anyone. This is exactly what people think about you.My system shows you in detail the exact step-by-step methods I use to recreate my clients’ image so that they command attention at the first point of contact. I show you exactly what I do to help them create powerful introductions, lead-ins and Unique Positioning Statements.These are not guesses. These are tested and proven formulas that the biggest names in every business imaginable are using right now. Corporate CEOs, coaches, mentors, authors, celebrities and many business owners and professionals just like you. Frankly, these methods are surprisingly simple but very rarely known by anyone.We redesigned Martin’s business card and the new one has produced huge revenue for him. In live events I’ve sold my business card for as much as $300 (for ONE BUSINESS CARD). Not the templates or strategy. One of my business cards sold for $300.Why would someone pay $300 for one business card when they get tons of them for free that they throw away???it’s that good.The secret of my business card and the exact formula I used to rebuild Martin’s is in this system!Here’s A Glimpse Into My 30 Year Proven Persuasion Trick Bag… All My Secrets Are Now “On Paper”In This System.Be Prepared To Learn…How To Instantly Grab People’s Attention With Bear-Trap Quickness And Holding Power.The Secrets Of Using Voice And Body Language To Make People Love And Adore You. Not Knowing These Secrets Is Costing Your Thousands Of Dollars And Many Positive Relationships.Jaw Dropping Techniques For Establishing Respect, Credibility And Rapport In 4 Seconds Or Less. Because You Don’t Know This Is Why You Don’t Have As Much Business As You Need.The Few Words You Should Never Use, Under Any Circumstances, Unless You Truly Want To Fail.Positioning And Differentiation Tactics That Make All Of Your Competition Minor League And You Only And Obvious Choice In Your Market.Power-House Publicity Insider Knowledge That Can Get You On Even The Biggest Talk Shows. I’ll Even Give You The Exact Press Releases That Have Landed My On Shows Like (The Other Half, Power Lunch & CNN)What To Say When A Producer Asks You What You Do And How To Turn That Into A Massive Flood Of Calls, Orders And Cash. Don’t Blame Me If Your Web Server Crashes from all the hits!The law of scarcity is a wealth building tool. Many other so-called experts like to hold things back. Keep a few of the really good, really juicy secrets only for their top clients or for themselves. But I don’t believe in it. I believe in giving everything—going all in.These same formulas and systems have literally transformed people’s businesses virtually overnight. And they’re all in my system—ready for you to steal them and make them your own (more on this later). But don’t take my word for it.Listen To What These People Have To Say About How My System And Persuasion Principles Have Changed Their Lives“Just one idea from Joel Bauer will put an additional $15,000.00 per year in my pocket! And this is only the beginning. Thanks Joel!!!!”— Jonathan JacquesJoel,“I just wanted to thank you. Three days into your program and I am overwhelmed by the quality of life transforming information there is.”— Neil Cohen“Joel’s insights have taken me from debt to over six figures, in less than eighteen months. Frankly, I would not have believed it possible.”— Scott Deming“From a card table to a 32 million dollar business this year—the direct result of Joel’s unconventionaldirection.”— Don IannittiCEO & Founder, Document Systems Inc.Persuasion Power“How to Present Yourself In A Way That Is Unforgettable, Persuade The Resistant To Your Way Of Thinking And Preserve Those Relationships So They Produce Profits For Life.”Everything I’ve taught mega wealthy mentors, coaches and CEO’s about presenting themselves unforgettably, persuading others and creating relationships for life are explained in great detail in this system. Here’s exactly what the system consists of:6 Joel Live DVDs: (Over 14 hours of Joel-Direct Training presented in a cohesive, step-by-step, easy-to-follow format). And exclusive leatherette slip case for elegant storage.370 page – 8 Step Personal Promotion and Branding Portfolio.Patented You-In-The-Box (electronic business card) Turn Key System: The complete system and templates to build the most powerful promotion and persuasion tool on the planet.Similar less effective products sell for thousands of dollars. This “from the trenches” home-run promotion tool is proven to deliver leads and sales.Plus my system shows you how to create it $1.27!11 CD Audio/Video Interactive Training Series: BONUS CD tutorials and training calls with leading industry marketers, persuasion experts and strategists. These “Insights” discs cover crucial, often-overlooked components that can leverage your efforts and maximize your results.Persuasion Power Free Publicity Templates: Everything you need to gain free publicity on television, radio, magazines and newspapers.These are the exact press releases and templates that I have personally used to get scores of free publicity on ABC, NBC, CBS, CNBC, CNN and FOX in the Wall Street Journal, LA Times, Fast Company Magazine, Wired Magazine and many more.Customizable Ad Slick, Ezine, And Essential Branding Elements Templates And Tutorial Walkthroughs:The DVDs contain over 14 hours of one-on-one Joel Bauer Training, and there are close to 400 solid pages of printed materials with “wall-to-wall” information…no unnecessary filler, or worthless garbage (like many courses these days).I get right down to business and deliver meaty content, from the very moment you slip in the first DVD, to the very last page of the last manual and tutorial CD-ROM.It’s not a bunch of confusing material with random thoughts all over the place. It’s concise, potent and extremely valuable content that you absolutely must posses if you want the power to present yourself in a way that is unforgettable the very first time you meet someone, persuade the resistant to your way of thinking and preserve relationships so they produce profit for life.That’s why I’m so proud of this course because it took a lot of work to systematize and practically “take my brain” and what I do with my own businesses to make money and put it into a sequential, step-by-step format anyone can follow.I teach you step-by-step exactly what you need to know and exactly what you need to do to accomplish it. I show you mouse click by mouse click in an assembly line fashion so you can’t fail.You are guaranteed success when you use my system.If you can send an email to a friend, copy and paste and “drag and drop” items with your mouse, then you’ve got 95% of the skills required to apply what I teach.DVD Volume 1:“Quick Start Activator”On this DVD you will learn:This DVD is included to keep you motivated and get you ampped up to be successful.►The three words you need to know to create relationships for life (and they’re not present, persuade and preserve.)►How to turn everyone you meet in to a potential customer►How to leave a legacy for your children and live that legacy while you’re here►How, even if all things are equal, you can win out over the competition every time►The one question you must ask yourself if you want to create customers for life►The secret to retiring in 7 years – RICH!►How to answer the all important question “What do you do?” (You don’t know the answer and it’s costing you millions.)DVD Volume 2:“The Secrets Of Presenting Yourself Unforgettably” Part 1On this DVD you will learn:►How to prepare your body and have more energy to bulldoze through your day.►How to speak with energy all day and all night without ever straining your voice (I’ve spent over $100,000.00 on the nation’s top voice coaches to learn these same techniques.)►How to use your voice to persuade, hypnotize and mesmerize everyone you come in contact with.►The secret of grandpa duffy’s 4,4,4 principle and how doing this one simple thing can change the way people perceive you instantly. (Not knowing this is costing you hundreds of thousands of dollars.)►How a trip to the movies with my grandfather taught me a powerful lesson I’d never forget. And how you can use this life changing lesson to transform bank account.►Something crucial (and unusual) you MUST do that will make you unforgettable to people and the first one they call when they want to spend money.►How to legally get upgrades for hotels, travel and restaurants without spending an extra dime on rooms, tickets or tables.►How to establish instant rapport, credibility and trust in just four seconds with people you never met before.DVD Volume 3:“The Secrets Of Presenting Yourself Unforgettably” Part 2On this DVD you will learn:►The single way best to make people love and respect you – instantly.►The dirty little secrets of De-hypnosis that will allow you to obtain optimal productivity.►How to make BIG money doing what you love.►The lost power of functionalists and how knowing what t