Jerry Banfield With Edufyre – The Complete Google Adwords Course: Beginner To Advanced

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Jerry Banfield With Edufyre – The Complete Google Adwords Course: Beginner To Advanced
Google AdWords is easier to use when you take this course because you see me start with no ads running and take each step with me into making thousands of sales every month for less than $10 each! You get a simple case study to start showing how I made Google search ads for a client that generated $314,793.29 in sales with $6,661.28 in ad spend which is an ROI of 47:1. From seeing the simple system I use to make the client’s ads, you might get your own ideas about how you can do your ads today!
What I like most as a student is when the instructor shares their personal experience with what they are teaching. If you like this also, you might enjoy my story of how I started using Google AdWords and ended up here with you today! By reading this story, I am sure you will get a good idea of whether you will enjoy this course or not!
In 2011, I opened my first Google AdWords account with the purpose of promoting my new business online after receiving a coupon for $100 in free Google AdWords ad spend. My business then was helping with video game addiction and selling t-shirts related to spreading that message. One of my first campaigns was setup to drive traffic to my website with the hope of making money with Google AdSense. I set the targeting too broad and the budget way too big at $100 per day because I had not made $100 yet with my business. I got thousands of cheap clicks that immediately bounced and vowed to do better in future campaigns.
After giving up on AdSense as a way to make money, I spent thousands of dollars to buy t-shirts and made a shop on CafePress with thousands more products. I sold about $10 of the $1,300 I spent in t-shirt inventory and figured maybe if I used Google AdWords with my CafePress store on a trendy topic I would do better. When the “Stop Kony” campaign got big in 2012, I jumped on it with tons of products on CafePress and $100/day Google AdWords campaign that got a ton of cheap clicks in the USA. I cannot prove today that even one person bought after seeing my Google ads up until that point.
With having spent thousands of dollars and many long hours with Google AdWords without a single win to show for it, I got so frustrated I gave up selling t-shirts and started working on social media marketing after hearing a local business owner talk about how much people would pay to get help promoting their business online. I made a terrible looking website that offered to get people Facebook likes for their page for thousands of dollars which I then bought from Fiverr for $5 to $20. After making my first thousand dollars online by spending messages to Facebook pages that were running ads, I remembered Google AdWords. My first profitable Google AdWords campaigns targeted the keywords “get likes” and “buy likes” while sending people to one of the ugliest landing pages I have ever seen. One person placed a $1000 order almost right away and I was off to the races! I finally had it!
Within a month, Google suspended my account (and all of my competitors on the same keywords also) for violating their terms and conditions. I was devastated and created several more accounts out of frustration all of which got suspended within a few days. I was certain that they were wrong and I was right. Fortunately, I gave up on Google AdWords after being unable to make a new account that did not get suspended and I turned to Facebook ads.
Using Facebook ads turned out to be the best thing that ever happened to my business. While I failed miserably with Facebook ads to turn a profit, I learned a valuable skill that then I was able to use to help others with. By 2013, my main business was getting paid to make Facebook ad campaigns for clients.
How does this relate to Google AdWords? I got hundreds of clients from more than 20 countries to pay me to do their Facebook ads. In getting to know some of them, I learned that they were also doing ads on Google AdWords. Naturally I sold as many as I could on letting me help with their Google ads also based on my experience having one successful campaign that got my account suspended and wasting thousands of dollars doing it the wrong way.
By some miracle, I was actually able to help one client do really well with this Google AdWords campaigns. He now dominates his market completely both with Google search ads and Google display ads. Doing ads for him inspired me to try once again to build a better relationship with Google.
With now a new website, new business system, new address, new company, and new credit card, I tried again to open another Google AdWords account. This time it worked because I stuck to advertising my YouTube videos for the first year of that account. The ads I did on YouTube became the new foundation of my business allowing me to make videos online, promote them, and get any good video viral to the point now where now have over 3 million organic views on YouTube. You see in this course exactly how I use Google AdWords to make YouTube ads.
By 2014, my success with YouTube motivated me to try teaching on Udemy. After getting my first course launched, I was absolutely terrified to advertise it on Google because of fear of getting another account suspended. A Google AdWords specialist setup all of the first ads for my Udemy course for me and gave me new courage to move forward with Google AdWords using my own ads.
The problem was that I had run my personal life and my business so poorly by mid 2014 that I was nearly bankrupt. My Udemy courses were not selling and I had no money to test new ads without risking losing everything. I prayed for help relentlessly, went to a support group to fix my personal issues, and suffered enough to unlock a spiritual awakening which provided great healing.
With renewed faith, I saw that I needed to do what the world said I should do which was teach online. To do this, I borrowed as much money as I could get. I started teaching full time on Udemy in December 2014 after having a huge month of sales in November 2014 from Black Friday. At the same time, a friend asked me to help him with his Google ads for his new startup. The results are the case study you see at the beginning of this course.
After watching my friend’s startup get an incredible ROI on his Google ads for a few months, I was motivated to try Google AdWords again for my Udemy courses which now were much easier to sell than in 2014. What you see in this course is my journey from the beginning of 2015 through today. I thought it would be amazing to start fresh in this course with an account with no ads running and give you everything I learn along the way. You see to begin how I start on faith given my previous experience. I walk you through each step up until today where now I am spending $500 to $1,000 per day on Google AdWords and averaging around 50 conversions on Udemy every day.
Learning Google AdWords has been an amazing journey for me and I am honored you are thinking about joining me in that journey today! I hope that by honestly sharing my experience using Google AdWords with you that you will be able to get started with fewer mistakes than I made, accept the problems you have with more grace than I did, and reach your full potential on Google AdWords much faster than me.
Thank you very much for reading this and I appreciate the chance to serve you as your instructor in this course!
COURSE CURRICULUM

Welcome! Thank you for learning Google AdWords for conversions online with me!

 
Preview
Thank you for taking this course! How can you get the most out of it? (5:33)
 
Preview
Basic Google AdWords terms such as CTR, Impressions, CPC, and Conversions. (8:06)
 
Start
Google AdWords campaign settings, bids, and locations. (5:27)
 
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Types of keywords and understanding your keyword quality score in Google AdWords (6:27)
 
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A trustworthy landing page is critical for conversions and high keyword score. (7:53)
 
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Sometimes you can get lucky and make a great campaign with little effort. (5:18)
 
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Usually it takes faith and consistent effort to get great results. (3:20)

Take a strong first step getting started with this Google AdWords course!

 
Preview
Getting started with faith and a commitment to working in Google AdWords. (2:55)
 
Preview
Conversions are all that matter in Google AdWords. Ignore all other data! (5:38)
 
Start
Preparing for conversion tracking setup in Google AdWords. (3:27)
 
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Go to tools and complete your conversion tracking setup in Google AdWords. (8:48)
 
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How to immediately confirm your Google AdWords conversion tracking is working. (7:35)
 
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Setting up conversion tracking with Google Analytics is even better! (5:40)
 
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How to add Google analytics tracking for deeper Google AdWords data. (6:36)

Creating your new Google AdWords conversion campaign from scratch!

 
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Keep the first campaign short and simple while you wait for approval. (9:06)
 
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Day 2 Reviewing initial campaign and copying into a new campaign. (6:16)
 
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Keyword research to expand an existing campaign with new ad sets. (11:31)
 
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How to quickly make display adwords campaigns using search ads (7:56)
 
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Testing trademark and limited approval ads on a new product. (6:56)

Your offer and conversions: what can you do to maximize your offer/product?

 
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Day three reviewing the first 5 campaigns and thinking about my pricing. (9:23)
 
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How to quickly try a new landing page in Google AdWords and copy ad groups. (12:35)
 
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Quickly copying campaigns and split testing countries in Google AdWords. (10:54)
 
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Google AdWords keyword research and fast new campaign creation on best offer. (9:01)

Optimizing for conversions using Google AdWords cost per conversion data.

 
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First conversions tracked in Google AdWords with a free offer (6:06)
 
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Choosing which Google AdWords campaigns to pause and save money. (5:49)
 
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Google AdWords is challenging because you have to wait for enough data. (7:18)
 
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Adding keywords to a campaign now getting impressions and expanding to display. (8:17)

Using free offer conversions to relaunch ad groups for sales.

 
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Day 5 pausing campaigns not converting and preparing for new sales. (3:39)
 
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Upgrading free campaigns with conversions to new sales ad groups. (6:37)
 
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Having patience waiting for Google AdWords to confirm or eliminate new sales campaigns (5:31)

First Google AdWords converted sale on day 6!

 
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Conversion data ad schedule and mobile device bid adjustment. (9:29)
 
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Launching a new product with expensive keywords in Google AdWords. (5:46)
 
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Creating ads on a trademarked keyword requiring AdWords specialist approval. (6:17)
 
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How to make Google AdWords campaigns on giant trademarked search terms. (9:30)

More Google AdWords sales! How to scale and add more products?

 
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What to do when your Google AdWords conversions are different from your sales? (9:58)
 
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How to start scaling up Google AdWords campaigns with conversions. (9:00)
 
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Making new ads using conversions, copying the ads, and adding negative keywords. (4:48)
 
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Google AdWords advanced settings missing solution and optimizing by location. (6:37)
 
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Google AdWords for conversions review: negative keywords, copying ads, locations (13:19)

You are just beginning with Google AdWords! How to make the long march!

 
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Watch live as I find why my Google AdWords conversions are more than sales! (9:05)
 
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The end or just getting started? You decide! I will be continuing to build this! (7:47)
 
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The one thing you must have learned by now about Google AdWords.

Solving problems in Google AdWords with conversions tracking.

 
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What I do when my conversions are not matching your actual sales. (6:20)
 
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How to handle Google AdWords errors for trademark requirements. (14:14)
 
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Google Adwords english wealthy country list and low cost clicks and views list.
 
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Using organic search traffic and another keyword tool to add negative keywords. (4:37)
 
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Google AdWords conversions showing in different products than advertised. (6:52)

Reaching your first positive ROI in Google AdWords! How and what next?

 
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A better landing page produces my first proven positive ROI in Google AdWords! (6:03)
 
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How to use location reports to exclude places where ads are not converting. (6:36)
 
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Changing keyword match type to exact match and excluding search partners. (9:11)

How to scale your first successful Google AdWords campaign for more conversions.

 
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Raising the daily budget and eliminating countries with high cost conversions. (9:31)
 
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Lowering bids where sales are more expensive and checking the ad schedule. (8:45)
 
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What to do when your cost per conversion suddenly spikes. (9:33)
 
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Using the Google AdWords bid and budget simulator to make campaign changes (6:37)
 
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Success with lowering conversions and CPC means I now sit and wait! (7:30)
 
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When you finally get a perfect solution, let it run without interference! (9:14)
 
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With two months of good data, now I can go deeper for a lower ongoing cost per conversion (7:38)

Retargeting and display ads with Google AdWords and Google Analytics.

 
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Why do retargeted display ads with Google AdWords?
 
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What do you need prior to setting up retargeting ads?
 
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Overview of correctly setup remarketing in Google Analytics and Google AdWords. (2:35)
 
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Creating a new Google Analytics property and installing tracking code. (3:29)
 
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Linking your AdWords account and starting remarketing. (3:47)
 
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Google AdWords creating an ad group for remarketing with display audiences. (3:50)
 
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Google AdWords fast display ad creation quickly going from 1 ad to 48 ads in an ad set. (6:38)
 
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Copying Google AdWords display ad campaigns to split by country. (9:41)
 
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Google Adwords display campaigns to similar users and editing interests. (8:17)
 
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Using Google analytics to optimize Google AdWords marketing and display ads. (14:02)

$0.01 YouTube views: Google AdWords for Video also known as YouTube advertising.

 
Start
Welcome to Google AdWords for video! See the benefits I get from ads on YouTube. (2:29)
 
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How to quickly make a $0.01 cost per view advertising campaign. (3:32)
 
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Using Google remarketing audiences to find similar users in targeting. (1:21)
 
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How to make remarketing ads with Google AdWords for video. (1:36)
 
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Making a keyword targeted Google AdWords for video campaign. (0:52)
 
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Targeting your YouTube ads by interest. (0:30)
 
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Using reports to see which of your targeted audience watches the most. (1:12)
 
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Copying global campaigns and changing to USA and Canada targeting. (6:32)