The ‘DMM – Digital Marketing Manuscript’ Shows You What To Do When Starting Your Digital Marketing Agency. You Can Get Clients And Deliver Results While Building A Business That’s Consistent, Here’s How: What Video Courses Are Included In The DMM? Clarity & Understanding: 9 VIDEO COURSES Intro What Type of Business Are You In? Intentions Self Education What Type Of Agency Are You? In-house or Outsource? Agency Tools and Resources The “Load The Cannon†Phase Friends, Partners and Allies Being Successful, Your Strengths and Weaknesses Positioning: 7 VIDEO COURSES What is positioning and why does it matter? How to position yourself for success Authority Hijacking and How To Do It The Right Way Market Your Results, The Hard Flex Vs The Soft Flex PR – Expand The Category, Advertise To Retain The Marketshare What’s Your One Thing? How To Gain Expert Positioning? Products and Services: 12 VIDEO COURSES Different Services of Different Agencies Recurring Vs Transactional How To Get Who To Work On What Think With Profit First How To Set Up Your Bank Account The Project Manager The Right Clients Vs The Wrong Clients How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals Your Product or Service Limits Expansion Vs Contraction Conditions – Your Guide To Being Stress Free Rule 1. No Refunds Sales and Lead GENERATION: 39 VIDEO COURSES Attitude – Where it all starts Conviction – How You’ll Persuade Others On Anything Duplicating Yourself With Salespeople Outflow = inflow Gamification – Using Leaderboards Know your packages How To Sell Google PPC How To Sell Facebook Ads How To Sell Social Media Management Selling the Mega Package How To Sell Retargeting How To Sell Funnel Creation How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing How To Sell PR Services – Public Relations How To Sell Landing Pages And The Rule Of Not Selling Websites How To Sell Your Teams Abilities How To Sell Speaking Gigs Handling Objections Intro too much money not enough value not enough time What is my ROI going to be? need to talk to my business partner Not the decision maker Bad reputation not interested under contract using someone else I’m good right now just hired someone else to do it Using Video Follow Up The Average Close Happens Between The 5th-12th Follow Up Attempt Creating A Reward System For Yourself Dealing With Rejection Phone Sales Vs Internet Sales Contextual Selling – Deep Vs Wide CPR – Clear Process To Revenue VAK – Visual, Auditory, Kinesthetic Pricing – Getting Your Prices Right OperationS: 8 VIDEO COURSES New Client Flow – How To Handle New Clients With This Process Systems Save Lives Accountability – How To Keep Your People Accountable Expectations And Success Using Statistics Knowing Your Client Limit Unemotionally Running Your Business Know When To Bring In Help HOW TO DELIVER: 7 VIDEO COURSES Speed To Result What Positions Are Needed For Delivery? Production Vs Execution Over Delivery – A Satisfied Customer is one step away from being unsatisfied Leadership vs micro managing The Delivery Process Communicate The Process – How To Retain Clients Longer Team Building & OUTSOURCING 15 VIDEO COURSES The Perfect Team – Who You’re Going To Need When To Bring In New Team Members How To Know You Have The Right People – IQ, EQ and The Aptitude Test How To Track Stats on your team How to fire people How to interview and hire How to structure payroll W2 vs 1099 – Do They Need Benefits? Keep Your Team Motivated Self Accountability How Long Should Their Tasks Take? When Is A Team Right For You? Salary, Hourly, Or Commission? Should You Be Transparent With Your Team? How To Train Your People Advanced Tips & BONUS CONTENT: 8 video courses Agency Marketing Tricks – How Get Business And Attention Fast Provisional Equity Advanced Negotiation Strategy 30% Like Apple 90/10 Write Off System Go To Events – Lead Generation Lifestyle Tips – Build Your Business For You 90 Minute Mastermind Speech for 10k Mastermind
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