Jeffalytics – Google Tag Manager (Google Tag Manager with GTM Course by Jeffalytics)

Take control of your website tracking and add immediate value to your marketing results. Master the complete fundamentals of Google Tag Manager with GTM Course by Jeffalytics.

Jeffalytics – Google Tag Manager (Google Tag Manager with GTM Course by Jeffalytics)

Take control of your website tracking and add immediate value to your marketing results.

Master the complete fundamentals of Google Tag Manager with GTM Course by Jeffalytics.

Want to make your advertising and analytics 10X more effective? GTM Course by Jeffalytics is the fast-track to learning Tag Manager, so you can immediately get more value out of your online marketing efforts.

GTM Course by Jeffalytics is an on-demand, online training program that teaches marketers, analysts, and website owners how to rapidly build their Google Tag Manager skills.
We’ll start with the basics, and by the end of this training, you’ll understand how to unlock a whole new world of marketing insights.
In this training program you’ll learn:

How to save time and money tagging your website, while reducing tracking errors
How to upgrade your analytics using the GTM power tools – tags, triggers and variables 
How to add 70+ advertising and analytics tools to your website using code-free tag templates
How to enhance your website experience by adding event tracking to optimize your content
How to measure the real value of your advertising campaigns using conversion pixel templates
How to prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on autopilot
How to test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
How to simplify your analytics, while getting direct access to better data to make better marketing decisions

Skills that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential for your organization

Why are GTM skills critical to digital marketing?​

These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance.

Manually adding new tags to your site is often slow, messy and frustrating.
Getting new tracking tags added on a website usually means waiting on web development to add your code to your site, which can take days, weeks or even years to accomplish! These delays cost money and time.
Manually adding tracking scripts can also cause other problems. The scripts can drastically slow down your website. They frequently break your site or cause JavaScript errors, and they need to be updated regularly.

There’s an easier way to get the marketing data you need to add value to your organization.

Build your skills quickly, without making drastic mistakes

Learning fundamental GTM skills can drastically increase your value as a marketing professional. These skills can also save website owners loads of money.
But the GTM interface is not always intuitive. And using GTM without proper technique can have some unfortunate outcomes… like making your analytics tracking code disappear or accidentally inflating the metrics in your analytics account.
You could try to figure out GTM by sifting through Google’s documentation, or sloshing through endless hours of demo videos. But that can take forever! And both of these approaches will leave you with more questions than answers.

A better way to learn GTM

Introducing GTM Course by Jeffalytics, an online course pulled straight from the classroom to teach you Google Tag Manager from the ground up.

I’ve figured out a better way for you to learn GTM… By doing it Live!
Instead of trying to teach you GTM through boring definitions and demos, GTM Course walks you through a real implementation of GTM on a live website.
The course helps you master the fundamental GTM components that save you time and money tracking your website.
In just 16 video lessons, you’ll learn how to use GTM with competence and confidence. You’ll be able to break free of tracking code barriers. And you’ll be able to take control of tracking the data you need to be a better marketer.
GTM Course by Jeffalytics is the fast track to learning how to use Google Tag Manager.

Is GTM Course right for you?​

If you’re not using Google Tag Manager (GTM) yet – Or you have some Tag Manager experience, but you’re not entirely confident with the platform – Then this Course is for you!
GTM Course is the perfect learning opportunity for the following professionals:

Marketers and analysts that want to take control of getting immediate access to the data they need to do their job
Website owners and marketers that want to be able to track their site, without waiting days or weeks for web developers to put tracking tags on their site.
Google Analytics users that want deeper, more valuable marketing insights that go beyond the “one size fits all” basic installation of GA
Consultants, marketers, and analysts that want to learn how to automate their tracking
PPC marketers that want control over their conversion tracking

Marketers and analysts that want to add high value skills, and increase their earning potential

GTM Course will help you rapidly progress from a beginner to intermediate level of expertise in Google Tag Manager.

A unique approach to advancing
 your GTM skills  

GTM Course originated from a live teaching session I did earlier this year in Minneapolis. During that training session, I only had one day to teach my students Tag Manager. So we packed as much as we could into a day worth of training.
The result was an action-oriented GTM training. A training that was so effective, we decided to turn into our newest course – GTM Course by Jeffalytics!
GTM Course shows you how to build a Tag Manager account in real-time. It’s a raw view of how to go from zero to live tracking… better tracking… more complete tracking… automated tracking.
GTM Course is NOT a boring demo.
This course takes you behind the curtain of setting up GTM in real-time. It shows you how a professional analyst works through GTM problems in real-time. You get to see everything; my thought process, my mistakes and my successes.

GTM will teach you how to problem solve and troubleshoot your tracking without getting bogged down by technical platform details.
By the end of this 16 lesson course, you’ll be able to use the GTM tools (tag templates, event tracking, and variables) that can save you time, and improve your marketing.
In addition to lessons from my live in-classroom training, GTM Course features updated and expanded materials designed to help you master the fundamentals of Tag Manager.
GTM Course is an on-demand training tool. You can use the training videos while you’re working in your own Tag Manager account, and you’ll have lifetime access to the materials.

Here’s what you can expect from GTM Course by Jeffalytics

A time saving system for connecting your marketing platforms

Learn how to save time by connecting your Analytics reporting to over 90 other marketing systems.

A guide to improving your measurment

GTM Course is an on-demand resource that shows how to put tracking in place that will improve your measurement adding more value to your marketing insights.

An insider view of GTM

Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst’s perspective.

A roadmap for simplifying your advanced tracking

Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.

GTM Course is broken down into 5 topics that feature 16 in-depth lessons and video tutorials about the fundamentals of Google TagManager.
This consolidated resource will help you quickly build GTM skills… Skills that will allow you to immediately add more value to your marketing.

Let’s take a look inside the Course

TOPIC 1

GOOGLE TAG MANAGER DECODED – Learn how to dive into GTM with confidence and purpose

GTM Terminology – Gain a straightforward understanding of GTM most critical components  
Getting started in Tag Manager – Creating your brand new account
How and why Tag Manager simplifies digital marketing

TOPIC 2

WORKING IN TAG MANAGER – Time saving solutions that will make tagging and tracking easier

Build your account the right way from day 1 – Workspace and workflow 
Digital marketing power tools – Tags and triggers
Put your Google code updates on autopilot with the GA tag template 
Publishing your first container – The safe way to tag and track
A codeless installation of GTM
How to know that your GTM installation was a success 

TOPIC 3

EVENT TRACKING IN GOOGLE TAG MANAGER – Using GTM to add more value to your measurement and marketing skills

Gaining buy-in from your company and clients to leverage your new GTM skills 
The gateway to on-page data – Event Tracking
Variables and triggers – The keys to automating your tracking
How to install new tracking with confidence – Creating and testing triggers

TOPIC 4

TAGGING YOUR WEBSITE – The secret to upgrading your analytics effectively and quickly

Using video tracking to find out what your customers really think of your video content 
The secret to automating your event tracking – Dynamic variables 
Troubleshooting made easy – Using GTM version control 
Learn how much of your content your visitors really read – Scroll tracking 
Reduce your bounce rate with user interaction events Using Real-Time reports to see your immediate results

TOPIC 5

THE DATA LAYER AND BEYOND – Enter the analytics Matrix and remove the limitations from your measurement capabilities

Tracking the data that will help you get more leads – Lead form tracking 
Using outbound link tracking to learn where your customers go when they leave your site