Jeff Walker – Product Launch Formula 2023

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Jeff Walker – Product Launch Formula 2023
Launching Your Online Course, Membership, or Coaching Program Has Never Been Simpler or Easier
Since 2005, my students have used Product Launch Formula® to generate over $1 BILLION in sales – and that was BEFORE they had Launchy.ai™!
PLF gives you the strategy that’s launched a thousand businesses, and it now includes Launchy – our custom-made AI tool that will map your entire launch from the ground up (with just a few clicks). And it’s ONLY available to PLF Owners.
Hey, it’s Jeff Walker… and I’ve been helping people launch since 2005, and I’ve never been this excited about what’s in store for our new (and returning) PLF Owners… because my team and I have been hard at work developing the ultimate game-changer: Launchy.ai.
Launchy is our custom in-house generative AI. It will help you map out your entire launch – from avatar to product, to offer, to Prelaunch Content, to Open Cart, and so much more – with just a few clicks.
It knows Product Launch Formula inside and out… and we’ve trained it specifically to remove the guesswork from building your launch. Whatever step of your launch plan you’re on, all you have to do is open up Launchy and follow the prompts.
That’s right… no more trial and error trying to create the right prompt – Launchy prompts you with the next correct step in the launch process.
Of course, you’ll still need to apply the Product Launch Formula strategy and your human judgment… but this is the biggest jumpstart you will ever see in getting launched.
The best part? You get a full YEAR of access to Launchy when you join Product Launch Formula today.
Keep reading for more details and a demonstration… and I’ll say it again. I can barely contain my excitement for you.
I’ve Probably Walked a Mile (or More) in Your Shoes…
Whether you’re just starting from scratch and dreaming of having an online business, or you’ve already got an existing business that you want to grow, or somehow you’ve found yourself starting over yet again… then I’ve been there. And through hard work, a bit of talent, and more than a little luck… I fought my way through and achieved success at a level that I never could have dreamed of.
And more to the point, I’ve now coached thousands of entrepreneurs to create and grow businesses that have positively changed their lives in every way you could imagine.
So let’s begin…
Product Launch Formula Is The Most Proven And Successful Online Marketing System… And Now with Launchy It’s 10x Easier
Since I published the first version of Product Launch Formula® in 2005, it’s been used by my clients to generate over a BILLION dollars in sales.
Here’s the reason… the biggest, most successful companies in the world would never just “release” a product. Apple, Hollywood, and the gaming companies LAUNCH their products… they create a launch sequence that builds desire before their products are even released.
And PLF brings that type of power to our kind of small and micro businesses. It’s been used by tens of thousands of online entrepreneurs from around the world.
But it’s never been a “get rich quick” thing. There’s work involved, and I’ve always been very transparent about that.
But things just got a whole lot easier. Launchy.ai is our custom generative AI that is a tailor-made fit with Product Launch Formula.
In the past, you always had to be a bit of a “jack-of-all-trades” in this business. The strategy – the formula – was always the core required skill, but you also needed to have at least a basic grasp of how to write marketing copy, how to script a video, and a bunch of other marketing skills.
Launchy.ai removes those hurdles.
You don’t have to face the blank page anymore. It’s never been easier to go from idea to launch (and to a successful business) than it is right now.
And in the AI-enabled PLF Coaching Program, I’ll show you how.
PLF + Launchy.ai Meet You Where You’re At
First… the training: I’ve broken up the training into individual modules where I walk you through all the steps to create and sequence your launch. There are eight modules in total. It’s set up so we release a module every Monday… and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.
And… if you’re someone who likes to go fast and you’re ready to charge ahead, you can also move through the program faster – each time you complete a module, you can move on to the next one.
The course is designed to meet you where you’re at and get you moving forward as fast as humanly possible.
Now if you’re just starting out… you can be moving forward and getting results before you even finish the course… and then you can come back later for some of the super-advanced stuff when you’re ready for it.
And after the program is over, you still have access to the training… so you’ll be able to go back over the material whenever you want… because you’ll have access to the program for a full year. That means you can go through the training as often as you like… at your own convenience.
You’ll Know ALL the Launches
The three primary launches (the Seed Launch, Internal Launch, and JV Launch) will be your bread-and-butter promotions that will grow your business.
But you’ll also have some other launch styles in your business-building quiver…
The Quick Launch is perfect for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.
And then there’s the Evergreen Launch – this is where you create a system that gives you the awesome power of PLF all year round. As new people come onto your list, they get their own launch… and you continue to make sales throughout the year.
And when you’re ready to go “next level”… the Sparta Launch® is super low-effort and high-return. These are email-based launches that are all about selling very high-priced, small-group workshops or retreats. Sparta Launches are some of the simplest launches – and they’re generally done 100% via email.
And then there are Book Launches – and if you’re an author, then this one is all about how to launch your book. And trust me, if you don’t use a launch for your book… you’re not going to sell many copies.
And that’s just some of what you’ll master in PLF… I’ve only just scratched the surface here. Inside PLF I’ll show you all nine types of launches – and when to use each of them.
It’s Not Just Training… It’s Copy-and-Paste
Here’s the bottom line: we’re going to cover everything you need to know to get launched, and you’re going to come out the other end with a complete launch.
In other words, you’ll have your entire sequence, from the start of Pre-Prelaunch all the way to your Post-Launch follow-up… including the emails you’ll send, the Prelaunch Content you’ll release, the timing – everything.
But that’s not enough. I want to take you beyond just a plan… and right into action.
So you get all the “Done for You” of Launchy.ai… which is absolutely crazy amazing.
Even better… you also get my massive collection of sample copy, that you’re free to model in your launch.
I’m talking about dozens of pieces of email copy, blog copy, videos, and sales letters from real-world launches… both from me and from my students.
This is launch-tested material – it’s proven, it works… and it’s available for you to model and re-purpose.
The bottom line is that you’re going to get an amazing amount of tested material that you can use in your launch.
Will It Work For You?
So many people have come through the PLF campus, with crazy diverse circumstances, backgrounds, niches, languages, products, and services…
But they usually fall into a few broad categories…

They might be just starting out from scratch (like I was!)
They could already have a business they want to grow
They could be an influencer
Maybe they’re an artist or author
Or they could want to help others launch

Just Starting Out: Launches Are Not Just for the “Big Names”
While you may have seen those big, splashy launches by the big names in your niche, what you probably haven’t noticed is a lot of the “smaller” launches. They might not have been big on social media, but they gave people a start. They put them in business. They launched them into an entirely new lifestyle.
I’m thinking, for instance, of Anne LaFollette. She was nearly 60, working in senior management at a major retailer. One day her boss called her into his office and unceremoniously laid her off. No warning, no reason other than “needing to downsize”.
At her husband’s urging, Anne dove into a long-neglected hobby… art. And she found her way to “surface design”… and she loved it.
Eventually, Anne started teaching surface design online. Then, using Product Launch Formula, she did her first launch. It did $6,450, which was proof that she was on the right path.
Her next launch did $12,589. And then $28,136. And in her first full year online, she did $114,480 in sales. And she didn’t stop there – the business has continued to grow, and it now does around a half million dollars in sales per year.
It’s important to note that Anne started with no experience, no product, no list, no tech knowledge… and she’s now over 60 years old.
Her’s is an extraordinary story… which is why I share it with you. It’s not typical or average, and you can read all the fine print and legal stuff at the bottom of this page.
But here’s what’s important: Anne’s story is one of hundreds of success stories from PLF, and it shows what’s possible. You can see Anne’s full story on the case study page.
Already Have a Business?
So what if you’ve already got an online business… where does a launch fit in?
If this is you (whether your business is thriving or struggling), then PLF is the closest thing to money-in-the-bank that you’ll find.
This is what I mean… you just need to take your current product or offer and relaunch it. To do that, you’ll need to create some type of special offer – the easiest way to do this is by creating an extra bonus or two. Or bundle together a couple of products. Then follow the Sideways Sales Letter® and create an Internal Launch for your list… and you’ll likely have one of the best weeks ever in your business.
And that would be amazing… but it just scratches the surface of what you can do with PLF.
Because every business needs to be launching on the regular. Just think what one or two launches a year – and the big revenue surges – could mean for your bottom line.
And finally… I would be remiss if I didn’t mention the Seed Launch®. Some people make the mistake of thinking this is a strategy for newbies. But really it’s the easiest way to create a proven offer and get paid before you do the work. If you’ve ever struggled with product creation, the Seed Launch is the answer.
From 1-on-1 to a Leveraged Income
Or maybe this is you… you’re a coach or some type of practitioner. You’ve honed your craft, helped your clients and transformed their lives, and witnessed countless breakthroughs in your one-on-one sessions.
But there’s a ceiling. There are only so many hours in a day, and let’s face it: every practitioner reaches a point where they can’t see more clients without sacrificing quality – or sanity.
Enter Product Launch Formula… the perfect marketing to build your income and impact.
With the Seed Launch, you don’t need a fully fleshed-out product or a vast email list. Start with your current client base, get paid upfront, and co-create a product they genuinely need. It’s about leveraging what you already have and turning it into something far more scalable.
And here’s the thing… I know that marketing might not be your jam. I get it. The world of marketing can seem daunting, even a little sleazy. But with PLF, you have a strategy that lets you:
Deliver tremendous value every step of the way.
Create relationships built on trust and respect.
Convert leads into loyal clients without feeling like a pushy salesman.
You can see this in the case studies… be sure to check out the ones with Zach Tolan, Linda Fitch, Jo and Derek Clark, and Vanessa Marin.
Influencers: Finally Own Your Future
If you’re an influencer… you’ve worked hard to build your brand, your audience, and your identity. Every post, every video, every engagement has been a brick in building your following.
Yet that carefully built audience rests on shaky ground – one change to the algorithms and your income can be gone overnight. And we don’t even want to think about all the crazy ways (legitimate or otherwise) people have fallen victim to cancel culture.
Now imagine launching an online course, workshop, or membership site, where your followers don’t just passively consume, but actively engage, co-create, and evolve with you. This isn’t about selling to your followers; it’s about deepening the relationship and adding more value. And it’s about creating income and security for your business.
Of course, no one wants to be ‘that’ influencer – pushing products, sounding salesy, or risking the trust you’ve cultivated. And with PLF, you don’t have to. Instead, you build value, and with the Seed Launch, you collaborate with your audience to create offers that resonate and enhance your bond.
No Starving Artists (or Authors) Here…
When I first released Product Launch Formula, I never thought about artists and authors using the formula…
But that’s exactly what happened. I’ve had countless authors use PLF to launch their books – enough so that I created a complete bonus section on Book Launches. The reality is if you aren’t marketing your book, no one is… and a launch is the best way to get that initial group of readers who are going to review your book, and spread the word.
As far as artists – we’ve had artists of almost every type imaginable. And they’ve used PLF both to sell their artwork, as well as selling courses and memberships on how to make art. One of my favorite case studies is with the late Mary Gilkerson, who used PLF to sell out entire collections of her high-end paintings. You should also check out the case studies with Nicholas Wilton, Sabrina Harrison, Emily Jeffords, and Matt Tommey.
Helping Others Launch…
One of the fastest paths into this business is by helping others launch THEIR offers.
This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.
If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.
And if this is the path you’re on, you’ll definitely want to dive into the Launch Partnership bonus course that you get as part of PLF. This training will be a cornerstone of your success… because there are some non-obvious considerations in how you structure these deals. You have to get these details right if you want to get great results (and avoid disasters). And be sure to check out the case study with Max Guidi for an example on how this can work in a big way.
A PERSONAL NOTE FROM JEFF
When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations.
I was a stay-at-home dad, just hoping to make a few extra dollars to help support my family. I couldn’t have guessed that pushing that launch button would be the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
It could happen for you, too.
I’m no different than you. I had no special advantages or skills. I just started earlier.
Everyone’s business starts at zero… and that’s where I was.
But I found someone who was ahead of me – a guide. I had to invest to follow that guide… and It was a very big investment for me. But that decision made all the difference. And it paid off far beyond my wildest dreams.
With that investment (and a lot of hard work)… I created a business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.
So if you’re ready to experience all the freedom, income, and security that an online business can provide for you… if you want to do your best work, help people, and make a positive impact… I invite you to make that same decision I made.
I want to invite you to invest in yourself.
The proof is overwhelming. PLF works. And we have NEVER had a version that would do what this one does. Launchy makes it so much easier.
Tim Pearce – DCAM 2.0 Aesthetics Marketing & Social Media
Course Contents
Video Modules

Get Their Attention

Become Their Bestie

Become Their Hero

Trigger Them To Book

Save Time

Tech Tutorials
Downloads

Downloads
Video Introduction by Miranda Pearce
Did you know that a shocking 69% of Injectors are only getting 0-1 booking per week from social media?

And what’s worse… they’re spending up to 5+ hours creating content every week… but getting almost no results from it.
I hear Injectors struggling with this every day…
“The time it takes to create content doesn’t reflect the revenue that should come from my efforts”.

I get it… it’s like adding a full-time job on top of everything you already have on your plate as a Practitioner.
You put your heart and soul into creating the perfect post, you spend ages on it, you hit publish… and… nothing. Crickets. Or maybe a few views from other Practitioners, your mum and your grandma.
But no real engagement from potential clients.
And definitely not enough bookings to make it worth your while.
You get so tempted to throw in the towel because it feels like it’s all a waste of time.
But on the other hand, you also know that social media can be a GOLDMINE.
And you also know that if you just rely on word of mouth, you’ll get left behind.
You know others are having success with social media… you see those Injectors that get huge engagement, lots of bookings.
They’re posting content online and laughing all the way to the bank.
So why is it just not happening for you??
What are they doing that you’re not doing?
Do they know something you don’t?
The truth is… they DO know something you don’t.

And they ARE doing something you’re not.

Over the past few months I’ve had more and more Injectors telling me they’re in the same situation…
And if you’re stuck there too,
IT’S NOT YOUR FAULT!
Reach, views and engagement have dropped for everyone. It’s the algorithm’s fault.
But I know it’s not the answer you want to hear.
I’ve helped thousands of Injectors tap into the power of social media over the past XX years and I noticed something curious happening lately…
While a lot of Injectors are struggling to get consistent engagement and bookings from social media…
There’s another group of Injectors that are absolutely crushing it.
And I wanted to know why.
I wanted to figure out what that successful group of Injectors were doing that was helping them to get 6+ bookings per week from social media.

So I set out on a mission.
I surveyed over 870 Injectors and audited hundreds of social media accounts and a pattern started to emerge…
And I realised that the Injectors missing even ONE of these things, were struggling to get any results from social media.
So that’s when I put all my findings together to create a simple framework ANYONE could follow to get amazing results.
I call it… The Stairway To Bookings
Just imagine…
No more wasting time and energy wondering what to post or creating content for the sake of it. You know exactly what to share, and best of all, every post feels like a direct conversation with your ideal client – it never feels like wasted effort.

Confidently waving goodbye to your public health sector job knowing you’re on your way to building a wildly successful business. You open up your booked-out calendar every morning, all thanks to the magnetic pull of your social media presence.

No longer hoping for word-of-mouth referrals. Instead, you can rely on your social media to act as your unstoppable, 24/7 ambassador, bringing in clients even while you sleep.

Clients walking into your clinic fully trusting you and your expertise. They’ve seen your content and they’re already convinced they’re in the right hands. No hard selling, just genuine connections.

Having a reliable and proven strategy to grow a thriving clinic that gives you the financial freedom you dream of and deserve. You know how to get clients consistently and you can finally focus on your dreams, passions, and maybe even that dream holiday you’ve been putting off.

This is all possible when you follow a PROVEN system to turn social media into your own goldmine.
Introducing…

Dream Customer Attraction Method 2.0

Dream Customer Attraction Method (DCAM) 2.0 is an online marketing course designed specifically for Aesthetic Clinicians who are serious about growing their business. Updated for what’s working NOW in social media and based on evidence-backed strategies that TRULY WORK.
Everything you need to know from top to bottom and beginning to end is inside, so that you can:
Easily create social media posts that get ENGAGEMENT and CONSISTENT BOOKINGS, instead of wasting time creating content that gets ignored.

Set up a proven step-by-step system to convert scrollers into clients, so you can create financial freedom for your family.

Stop trying to attract patients with discounts, and instead, attract the RIGHT kind of patients by establishing trust and genuine connections. Get people to see you as the expert and as their trusted friend, so that they don’t want to book with anyone but YOU.

Do all this with a tribe of like-minded clinicians to cheer you on.

All delivered in a clear, easy to use way, and not just from some random marketing generalist. This course is 100% bespoke to aesthetics based on myself and Tim’s success in this industry…
Founders of a multi-million pound clinic

Trained 20k Practitioners in our training academy and online

Combined social media following of over 290,000

Here’s What’s Included:
Video Masterclasses

You’ll learn how to:
Set yourself apart and get attention from the right kind of followers.

Create content that makes people online gravitate towards you and want to book with YOU and no one else.

Create content that shows off your knowledge and expertise so that patients come to you already trusting you and ready for treatment.

Trigger people to actually book in, so that they’re not just seeing your content and scrolling on.

Plus 6 incredible bonuses:
The Purple Book

This is the marketing bible! This gorgeous book will be delivered to your home and includes all the course material from the video masterclasses in a book. And it’s got space for reflections in there so you can use it like a journal as well and it’s also a great accountability tool.
Content Cheat Cards

These cards are designed to make content creation feel FUN instead of feeling like a chore. There are 52 cards with step-by-step instructions and content ideas you can use. No more overthinking what to create – each content card gives you the hook, instructions about what to do, a call to action, and some fun tips to make your post even better.
30 Days Of Done-For-You Canva Templates

You don’t even have to think about what content to share – we’ve created one month’s worth of content that you can just plug and play easily with these beautiful templates. You can add your own touches to the templates using Canva and you’ve got an entire month of content ready to publish. And you get to reuse these forever.
Canva Mastery Course

Canva is an amazing and free online software you can use to easily create professional-looking content, even if you have absolutely no experience designing graphics. We’ve worked with a Canva expert and this course walks you through everything step by step, including editing the templates & designing your own content. You’re never going to need a graphic designer again after this.
Time-Saving Bible

I know that creating content can be really time-consuming, so this is a print-out you can refer to any time with 7 hacks that professionals use to save time when creating content. You’ll learn how to use ChatGPT to make creating content so much easier and faster, and some amazing apps you can use to save time.
Meet Miranda Pearce
​Expert Marketing Advisor for thousands of Aesthetic Clinicians

​Founded SkinViva Clinic in 2008 with husband Dr Tim Pearce (over 1,000 5 star reviews)

Successfully grew the business to over £3 million per year

​Took Dr Tim brand from 5,000 – 37,000 Instagram followers in 18 months

Co-hosts the UK’s number 1 aesthetics podcast

Founded ‘Medical Aesthetics Mindset Warriors’ Facebook Group with 4,500+ members

DCAM 2.0 Aesthetics Marketing & Social Media By Tim Pearce, What Is It Included (Content Proof: Watch Here!)