Jay De Souza & Dionne Baker – The Etsy Crash Course

The Etsy Crash Course Getting started on Etsy the right way! This is the complete how-to guide for getting started on Etsy. In this course you’ll learn: – How to set-up your products on Etsy – What key mistakes to avoid if you want to be successful – How to link your store to a fulfillment house like Shirtly, TeeSpring, or Printful – The tools you can use to find keywords that match your products – How to rank on Etsy’s search algorithm – How to complete market research on your competitors – What expectations are realistic in terms of goal-setting and scaling your Etsy store – and more! Your Instructor Jay De Souza & Dionne Baker We (Jay & Dee) are partners on a successful Etsy store. Jay has expertise on Etsy with a combined 40,000+ sales. In addition, he’s got a growing number of sales on Amazon Merch. Dee is the course video editor and the voice that will walk you through the Etsy Crash Course content. Owner of ShopBoss Secrets, Dee has a combined 55,000+ sales on Shopify, is a Shopify Expert, and has just under 2000 sales on Etsy. Together we created this course to help you start selling on Etsy the right way! Class Curriculum Introduction & Welcome Tips for Success – Discussion with Jay De Souza (79:58) What You’ll Learn (2:30) Defining Your Ideal Customer Defining Your Ideal Customer / Target Marketing (16:27) Live Examples – Ideal Customers for Top Selling Etsy Stores (13:58) Action Step: Ideal Customer Worksheet Explained (1:42) Key Things to Nail Down Before You Start Your Set-Up Creating Products That Sell on Etsy (8:49) Pretty Product Photography (17:43) Product Flatlays & Mockups The Easy Way (7:12) Product Options at Printful, Shirtly, and Teelaunch (6:17) Branding for Etsy (13:35) How-to: Create Your Etsy Banner on Canva.com (22:52) Choosing Your Strategy for Success on Etsy (18:22) Setting Up Your Etsy Store & Linking to Production Partners How-To: Register Your Etsy Store – Part 1 (14:43) How-To: List Your Products (49:32) How-To: Link Your Store to Printful (6:00) How-To: Sync Your Etsy Product’s Artwork to Printful’s Products (9:57) How-To: Link Your Store to TeeSpring (Coming Soon) How-To: Link Your Store to Shirtly (Coming Soon) How-To: Finish Registering Your Etsy Store – Part 2 (0:57) How-To: Fill Out All Etsy Shop Sections & Finish Branding Your Store (13:14) Getting Your First Sales (19:32) Market Research for Etsy Researching Your Competitors (18:46) Etsy’s Search Algorithm Explained & Etsy SEO Esty Shoppers vs. Shoppers on Other Platforms (13:47) Tools to Find Keywords That Bring Shoppers to Your Store (20:14) Etsy’s Algorithm & Understanding How Your Store’s Settings Influence Your Rank (31:57) Creating Your Customer’s Experience – Customer Service for Etsy Your Store’s WOW Factor (9:54) How To Get 5-Star Reviews (3:12) How To Ensure Long-term Success (6:02) Mistakes and Pitfalls to Avoid 7 Key Mistakes Etsy Sellers Make All The Time (13:41) How To Avoid Having Your Store Shut Down (6:25) Policies to List in Your FAQ Section (5:58) Getting Etsy Customers on Your Email List (4:00) Facebook Ads for Etsy Sellers (26:46) Etsy’s Terms & Conditions for Sellers