Jason Gan – Facebook Advertising Fundamentals

Facebook Advertising FundamentalsLearn the unknown unknown about Facebook advertising from Facebook Blueprint Certified Professional & agency practitioner.Purchase Jason Gan – Facebook Advertising Fundamentals courses at here with PRICE $97 $35Jason Gan – Facebook Advertising FundamentalsDo you know what is limiting your organic reach? What’s the difference between Facebook advertising and conventional advertising? How do you determine if your Facebook ads campaign is effective? Should I opt for daily budget or lifetime budget?Hi, this is Jason. I’ve worked with over 200 brands as a Facebook ads strategist since 2010 and trained over 3,000 individuals about effective Facebook advertising. What I can summarize from my journey is that, many Facebook advertisers stop advancing because of the unknown unknown. Misunderstanding the fundamentals leads to misuse of tools, features which in turn, leads to a failed campaign. Yet you have no idea what’s wrong.I know it can be overwhelming looking for answers on your own, which is the reason why I put together this class to help you understand the important fundamentals of Facebook advertising to help you START RIGHT.Course Curriculum Introduction to Facebook Advertising PreviewWhy should we advertise on Facebook? (1:56) PreviewWhat is Organic Reach? (1:46) StartWhat is Facebook News Feed Algorithm? (1:27) StartPush and Pull Digital Advertising (1:34) StartFacebook Advertising VS Conventional Advertising (1:17) StartFacebook Advertising is People-based Advertising (1:13)Facebook Advertising Misconceptions StartAudience Targeting Misconceptions (2:55) StartFacebook Advertising Objectives Misconceptions (2:56) StartSplit-testing Misconceptions (1:48) StartOptimization Misconceptions (1:55)Getting Started with Facebook Advertising StartHow Facebook charge advertisers? (1:06) StartUnderstanding Facebook Advertising Objectives (1:21) PreviewFacebook Ads Posts are mostly Dark Posts (1:26) StartHow to identify a Facebook advertisement? (0:59) StartDifferences between Facebook Ads and Instagram Ads (1:15) Start3 Goals of Facebook Advertising (2:32) Facebook Advertising Campaign Structure StartOverview – Facebook Advertising Campaign Structure (0:51) StartCampaign Level Settings (2:26) StartAd Set Level Settings (2:00) StartAd Level Settings (0:56)Facebook Advertising Audience Types StartCore Audience (1:07) PreviewCustom Audiences (1:23) StartLookalike Audiences (1:55)Understanding Important Facebook Ads Metrics StartReach, Impressions & Frequency (1:15) StartCost Per Result VS Cost Per 1,000 Impressions (CPM) (1:22)Navigating Facebook Ads Manager – Getting Started StartGetting started with Facebook Ads Manager (0:43) StartCreating Facebook Ads Account (1:40) StartQuick Creation Option (2:45) StartNavigate Split Test and Campaign Budget Optimization (3:44) StartGetting Started with Ad Set (3:57) StartNavigate Sub-objectives, Dynamic Creative and Offer (3:48)Navigating Facebook Ads Manager – Audience Targeting StartIntroduction to Audience Targeting (2:04) StartLocation Targeting – Part 1 (3:40) StartLocation Targeting – Part 2 (2:53) StartAge, Gender & Language Targeting (4:03) StartRealistic Detailed Targeting (4:32) StartNarrowed-Detailed Targeting Technique (3:39) StartConnection Targeting (3:20)Navigating Facebook Ads Manager – Ad Placements StartGetting Started with Facebook Ads Placements (1:22) StartFacebook Ads Placement – Feeds (0:58) StartFacebook Ads Placement – Instant Articles (2:01) StartFacebook Ads Placement – Other Facebook ad placement options (3:21) StartFacebook Ads Placement – Instagram (3:38) StartFacebook Ads Placement – Audience Network (2:17) StartFacebook Ads Placement – Messenger (2:23) StartFacebook Ads Placement – Other Settings (2:53)Navigating Facebook Ads Manager – Budget & Schedule StartBudget & Schedule – Daily VS Lifetime (2:47) StartBudget & Schedule – Budget Optimization options (1:36) StartBudget & Schedule – Bid Strategy (2:14) StartBudget & Schedule – Other settings (2:22)Navigating Facebook Ads Manager – Ad Creation StartUse existing post as advertisement + Link Instagram account (1:56) StartSingle Image Ad Format (3:21) StartAd Format – Single video (3:29) StartAd Format – Carousel (2:57) StartAd Format – Instant Experience (5:11) StartCreating Facebook Lead Form (6:59) StartMessenger Setup (5:18)Bonus Chapter – Understanding Facebook Pixel StartGetting started with Facebook Pixel (0:35) StartFacebook Pixel for Tracking (0:47) StartFacebook Pixel for Measuring (1:08) StartFacebook Pixel for Optimization (1:02)Salepage : Jason Gan – Facebook Advertising FundamentalsPurchase Jason Gan – Facebook Advertising Fundamentals courses at here with PRICE $97 $35