The Strategy Overview: Increase your influence & income with Idea Pins (4:18)
Jana O. Media – Idea Pin Brilliance: Creating Idea Pins that Grow Your Influence & Your Income
Your Instructor
Jana
Hello, there! I’m Jana Osofsky, a Pinterest and Marketing Educator for online coaches, micro-influencers, and other online experts. I help clients and students grow their audiences, expand their influence, and fill their client rosters – with profitable Pinterest strategies!
Course Curriculum
Welcome! WATCH this Intro section first!
What you’ll learn and accomplish + Tips for getting the most from this course (13:30)
Pinterest Strategy Foundations for Marketers & Creators
The Strategy Overview: Increase your influence & income with Idea Pins (4:18)
Purpose & Goals (17:37)
Idea Pins 101 (19:42)
How do Idea Pins help us GROW and EARN? (14:58)
Let’s tour the Brilliant Idea Pin Planner!
The 4 Elements Your Idea Pin Needs + Planner Walk-through (28:21)
Access the planner here – and make your own copy. (4:37)
Element 1: Topic
Introduction to the Topic section (2:01)
What topics work on Pinterest? (PRE-Sell Framework) (22:40)
How to use what your audience *actually wants* to generate topic ideas (15:14)
Use this tool to generate 5+ amazing pin topics – from one keyword! (17:40)
NEW! — Use ChatGPT to generate endless Idea Pin topic ideas – from your keywords (14:18)
How to find and use Pinterest *trends* – without wasting time or getting off-topic! (44:46)
How to repurpose larger pieces of content – into multiple Idea pins that your audience loves! (9:07)
Element 2: Target Keyword
Introduction to the Target Keyword section (3:46)
How / where do you find what keywords are *actually* being searched on Pinterest? (9:35)
Cheat Sheet: Where to add keywords on your Idea Pins (to optimize them for discoverability!) (6:31)
Element 3: CTA (Call to Action)
Intro to Pinterest Idea Pin CTAs (Calls to Action) – What do you want pinners to do NEXT? (14:49)
What CTAs work on Pinterest? + How they work, where and how to add them (39:37)
(Optional) Element 4: Approach
7+ approaches you can take to creating Idea pins – Let’s get creative! (35:49)
How to use various ‘Approaches’ to maximize your ideas and your content (9:39)
Putting it all together: Using your Planner!
4 Specific Workflows & Examples (26:29)
Batching your Idea Pin creation: strategies, tactics, & ideas (11:10)
*EXACTLY* how to keyword-optimize your Idea Pins – to get found by the action-takers!
5 ways to optimize your Idea Pins for search: keywords, how-to’s, & formulas (35:27)
4 Ways to UPLEVEL your Pinterest keyword strategy! (12:33)
You’ve completed the course “essentials!†What’s next?
Wait! There’s more! … You can *choose* to check out the Supplemental & Bonus materials!
Follow me on Pinterest & Instagram for breaking news! ‘)
Complete the course feedback form here! (Pretty please with sugar on top?)
Supplemental & Bonus Materials: Repurposing your IG Reels, Stories, Tiktoks as Idea Pins
Overview (& CRASH course!) of repurposing short-form videos (SFVs) to Pinterest (15:20)
How to ensure your repurposed SFVs will be platform-appropriate and get RESULTS! (26:04)
Repurposing SFVs – Tactics & Examples (38:51)
How to use the Brilliant Idea Pin Planner when repurposing SFVs (7:18)
Supplemental & Bonus Materials: How does this thing work? … How do I MAKE an Idea pin???
How to Use Pinterest’s Idea Pin Builder on Mobile – Tools, Tricks, Etc. (28:09)
What if your Idea pins aren’t getting results? … The Troubleshooting Guide
WATCH THIS before any troubleshooting videos! Intro the Troubleshooting Guide (8:29)
What if your IMPRESSIONS are really low / no one is seeing your pins? (13:01)
What if you’re getting LOTS OF VIEWS – but no one is taking ACTION on your pins? (9:24)
What if your FOLLOWERS aren’t growing? (14:46)
What if you have trouble being CONSISTENT with pinning? Or you never know WHAT to pin? (11:18)
What if pinners aren’t SAVING your pins? (12:34)
What if you’re not making SALES? (27:31)
Epilogue to the Troubleshooting Guide (2:02)
Frequently Asked Questions about Idea Pins
Intro to the FAQ Section (1:01)
How often should I pin? (1:49)
What days / times should I pin? (1:40)
My monthly views took a nose dive! Why did this happen? + Should I be worried? (7:05)
What analytics should I look at? (7:32)
How long should an Idea pin be? (1:50)
Should I still be pinning other people’s pins to my boards? (3:28)
Should I re-pin my Idea pins on multiple boards? (2:18)
My traffic is down. / Is Pinterest still good for driving website traffic? (8:42)
BONUS! Your 7-Step PLAN to Qualify for Creator Rewards – & Earn Money RIGHT ON Pinterest
Your 7-Step PLAN to Qualify for Creator Rewards – & Earn Money RIGHT ON Pinterest (69:27)
