Isabelle Scott – Mastering Go to Market

Isabelle Scott – Mastering Go to MarketLearn how to reduce your time to market, achieve early traction and build your revenue with the most comprehensive go-to-market program online.Building Your Go-to-Market MachineYou already know that MANY factors must come together to get your product or service into the hands of your ideal customer… But, you may not know how to build a suitable machine before launching new products, entering new markets, or opening new channels.Not knowing how can make it incredibly difficult to gain an unfair advantage over your competitors.When you invest in a proper go-to-market strategy, you avoid:Jumping into execution mode before understanding the big pictureThinking that because you built it, customers will comeWasting valuable resources on doing the wrong thingsSwitching your strategy too often and expecting your team to catch upIn this 8-week virtual program, with weekly live calls, we’ll give you a step-by-step plan to:Clarify and prioritize your target marketsDefine your ideal customer (and the problems you solve for them!)Build your account and prospect listsDevelop a marketing and sales plan that will land new customersAnd most importantly, we’ll build a go-to-market strategy together that will help you win in the market.Who is This Course For?If you want to scale, you have to invest time and resources into building a go-to-market strategy. It’s really that simple.This 8-week course was thoughtfully created for:Entrepreneurs and founders who want early momentum and the perfect market for their productsMarketing and sales leaders who need to develop a solid pipeline of prospects and understand how to close the dealThe course has also been a perfect fit for aspiring entrepreneurs who want to think more critically about their idea and assess market-fit as early as possible.If you’re looking to develop the skills you need to win in the market over and over again, this course is for you.Meet Your Instructors: Isabelle Perreault and Scott MorinScott and I have over 40 years of combined Go-to-Market experience. We have served as marketing and sales executives, are coaches with various incubators and are also business owners ourselves. We are intimately aware of the million and one things that need to happen when launching a business or leading a mature company into a new market. We will be there with you every step of the way!Go-to-Market Course Curriculum Module 1: The Fundamentals of Go to Market In Module 1, you will learn where the go to market strategy fits in your business model and the importance of achieving product-market fit.Lesson 1: Go to Market OverviewLesson 2: Difference and Similarities between B2B and B2CLesson 3: Understanding Market Maturity and Why it MattersLesson 4: When and how to Pivot.Module 2: Defining your Unique Value Proposition In Module 2, the goal is to understand how to be seen and understood.Lesson 1: Understanding Customer NeedsLesson 2: Why us and not them? Your DifferentiatorsLess 3: Adjusting your Positioning and Messaging to your UVPModule 3: Defining your Target Markets (B2B Focus) In Module 3, you will learn how to identify and prioritize your potential marketsLesson 1: Identifying your MarketsLesson 2: Identifying top Accounts and Building your ListModule 4: Channel and Marketing Strategies (B2B Focus) In Module 4, you will learn how to nudge buyers forward in their path to purchase.Lesson 1: Funnel Fundamentals: Understand the Decision StagesLesson 2: Create your Buyer PersonasLesson 3: Importance of Content and Inbound MarketingLesson 4: Understand the marketing mixModule 5: Customer Personas and Marketing Strategies (B2C Focus) In Module 5, you will learn how to align your marketing and sales to the customer lifecycle.Lesson 1: Building your Customer AvatarLesson 2: Importance of Content in Attracting your ideal CustomerLesson 3: Develop your Marketing StrategyModule 6: Developing your Marketing Plan (B2C Focus) In Module 6, you will learn how to develop your tactical planLesson 1: Develop your tactical plan and build your budgetLesson 2: Tools of the Trade for Scaling a BusinessModule 7: Sales Execution In Module 7, you will learn about the nuances of combined sales and marketing operations and when to scale them.Lesson 1: Fundamentals of Sales ExecutionLesson 2: The Top Sales MethodologiesLesson 3: Scaling your Sales OperationsLesson 4: Customer Relationship ManagementProof ContentSale Page: https:/isabelleperreault.mykajabi.com/MastergotoMarketArchive: https://web.archive.org/web/20211001140345/https:/isabelleperreault.mykajabi.com/MastergotoMarketDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com.– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us! Reviews There are no reviews yet.Be the first to review “Isabelle Scott – Mastering Go to Market” Cancel replyYour rating *Rate…PerfectGoodAverageNot that badVery poorYour review *Name *Email *Δ