Integrated Public Relations and SEO – ConversionXL, Lexi Mills

Salepage link: At HERE. Archive: https://archive.is/wip/wFdVdBuy now $142 $1499, Integrated Public Relations and SEO – ConversionXL, Lexi Mills Course.Create and execute highly effective PR and link building strategiesThrough effective integration, you will be able to create measurable scalable results that impact reputation, rankings that don’t date with the google algorithm changes.After taking this course you’ll…Design, execute and promote a PR SEO program that builds brand, links and drives traffic.Navigate the challenges of working with other departments and getting critical sign-off on projects and campaigns.Measure and report the value of PR SEO work.Understand what tools can support your work and how and when to use them.Develop excellent on and offsite media relations materials to enhance the impact of your promotional work.Your course curriculumINTEGRATED PUBLIC RELATIONS AND SEO1Introduction to PR SEOJoin Lexi as she introduces herself and outlines the rapidly growing field of PR SEO.Topics covered:The evolution of search enginesReal life examplesBlending PR and SEO specialityiesChanges in the way we work2Understanding linksLinks are vital for driving organic traffic to a website via search engines and content placement on other sites. Quality links help to raise domain authority and therefore search engine ranking.3PR SEO’s role in brand, investment, and acquisitionFamiliarity = favorability.Topics covered:What are P0 and smart results?What rich search results mean for brandsRisk and opportunities4The challenges of an integrated strategyAlthough the initial stages of getting a team to integrate can be challenging, all work should perform higher when all teams are pushing towards the same goals and supporting each other.Topics covered:Identify the risks of not integrating your strategyCover common challenges when working with other teams (and how to over them)Define your strategy swimlanes5Risk managed PR SEO strategyA summary of the contextual importance of building an audience for brand marketing, and the difference between audience building and customer acquisition.Topics covered:How to regulate client expectationBuilding trust with clientsAvoid being a “bank robber” with your campaignsUnravel the benefits of presenting a year long strategy6What content do you need on your site and why?There are two types of visitors to your site: your customers and journalists. This lesson focuses on how to serve your journalist site visitor.Topics covered:Leveraging anchor contentAssessing media assetsThe anatomy of a press centerHow to structure an About usThe imporance of well executed headshots and biographies7Drumbeat PR SEOUse the drumbeat approach to communicate a steady stream of large and small actions and stories, over time, to reinforce your client or site’s mission and purpose.Topics covered:Maximizing your forward featuresHow to showcase awardsWriting bylines – from how to find targets, ideating, and how to pitchCreating a parent OpEd list (template provided)8What to pitch and howPitching is part of the game. This lesson will get you ready.Topics covered:Pitching stragegt: from soft sell to day-of-launchHow to get multiple exlusivesPitching on the phoneReal world examples9Press MaterialsJournalists are busy and it is imperative that your press materials be presented in a professional manner. High-quality press materials do not go unnoticed.Topics covered:The anatomy of a story for mediaWhat press materials are neededWhere to host your materialsPress release v. media alerts10Measurement, reporting, and targetingWhat and how to track and measure PR SEO