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Ian Nuttall – Practical Programmatic SEO Course
Learn programmatic SEO with practical, real-world, examples.
Practical Programmatic is a complete course that teaches you everything you need to get started building programmatic SEO projects – with code, no-code, or AI content.
Choose your programmatic SEO adventure…
Looking to learn more about programmatic SEO and if it can help you?
Learn fundamental SEO and you’ll be unstoppable!
Chances are you already know the basics of doing programmatic SEO using code. A good framework like Laravel or Django will give you everything you need:
Lots o’ data! There’s no need to be importing CSVs into WordPress when you can hook your code up to Postgres or MySQL. Creating new sections is limited only by your SQL queries!
Route your traffic. Create your URLs with /weather-in-{city}/ route parameters and then use the variable in your controllers and templates.
Advanced templating. Whether you use Twig, Jinja, Nunjucks or any other randomly named templating framework – you can create advanced loops, conditional content, and content includes to build truly impressive templates.
What about the “SEO†part?
That’s where this course can help you.
We’ll cover the SEO “tricksâ€* you might not know to launch your programmatic SEO site properly.
*(that are not really tricks they are just basic fundamentals that if you do them right will get you 90% of the way)
The core of this will be:
Keyword research. Learn how to find keywords that have repeatable patterns that we can use as routes in our framework. We can then check the SERPs to see if we stand a chance of ranking for them.
Finding data to use. There’s lots of data available for free, and you’re a dev so you can also scrape public information too! This can be automated, one-time, or whatever the project needs.
Creating content. SEO-friendly content is pretty easy. Make it useful, readable, give examples and use your experience. With data, we can provide tables and charts that can get those delicious links that Google say you don’t need but you really do.
Indexing your content. Visitors can’t land on your site if the pages aren’t in Google, so we need to figure out how to do that at scale. Spoiler alert: it can be tricky and Google sucks (but there are some ways to index as many pages as possible!).
And that’s it. Programmatic SEO is still mostly SEO. Nail that, then go and build something awesome.
Hey, I’m Ian Nuttall – creator of this little programmatic SEO course…
I’ve been building websites powered by programmatic SEO since about 2015, and in the last few years have created a portfolio of sites that generate 3m+ page views per month.
I also sold one for ~$500,000 in early 2023.
The programmatic SEO wall of love
None of the testimonials on this page were paid for or coerced in any way.
If you want to feature here too, tweet me. Or else!
Jordan Hansen
I didn’t know what Programmatic SEO was before Ian. Now I have 18 million pages submitted to Google. Great guy and great content.
Come on, Google, index!
Ian Wright
Ian is great because he spells Ian the correct way, not like those other Iains.
Sunil
Ian has shared the most simple and creative approach for building programmatic sites. He is one of the few people in the SEO industry who truly inspires me.
I have purchased every digital product of his, and I can say they all are worth it.
